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7 Digital Marketing Tips That Every Marketer Should Know

Are you racking your brains to come up with a creative idea for a unique digital marketing strategy? Are you ample creative for giving your business the edge? I am here with powerful techniques of digital marketing that can assist you to beat your competitors efficiently. But remember that these strategies will work only if you comprehend the why, how, and when of utilizing them. Continue reading to find more!

More isn’t always good

Being a newbie entrepreneur, you are driven. You end up setting many social media accounts on different platforms. But you have to keep in mind that quality is way better than quantity! Choose the platform that will give you more engagement and traffic as per your strategy.


Influencers have become the buzzword in digital marketing strategies these days. A study revealed that nearly 30% of consumers are bound to purchase a product recommended by a “non-celebrity” blogger. Individuals can relate to these influencers and subsequently, influencer marketing is a very powerful tool! Look out for potential influencers in your niche for creating your brand visibility.

80-20 Rule

Have you heard about the 80-20 rule? It’s the blend of content and digital marketing. You ask how? 80% of your content ought to communicate value and 20% should be focused on promotions. You have to connect with individuals to solve real problems. Many business owners just underestimate the significance of creating value. Businesses with value-driven blogs receive 65% more leads than businesses that don’t.

SEO – Is it worth it?

SEO is the most ideal way to drive free traffic to your website from top search engines like Google, Bing, etc. It is useful in a wide space of uses such as website optimization, mobile app SEO, quality link building, and many more. Proper keyword usage with unique content can help in a great way that you can’t imagine.

Paid Ads – Are they always useful?

Many business owners spend a huge amount of money on PPC in order to get more traffic and more sales! But the truth is that you need to have a long-term SEO strategy and sales funnel for it to actually work! Rather, try to create an enthralling offer for your customers. You can provide valuable offers and discounts to attract more customers. Additionally, try to focus on website content and create targeted PPC ads.

UI/UX design

UX and UI have become key factors of SEO. These days, most search engines using user-driven data to rank websites on search engine result pages. The ordinary factors that search engines consider are:

  • Does your website load quickly?
  • Is it mobile responsive?
  • Do you post quality content?
  • Is it easy to navigate on your website?

Search engine optimization and UI/UX play a vital role together and that is why you must focus on UI UX design to improve user engagement.

Social media and email marketing

These are two powerful methods to reach and interact with a myriad number of customers directly. Never underestimate these two marketing strategies. Utilize the power of social media like Facebook, Twitter, LinkedIn, etc. for your business and start branding yourself there. Email marketing is a direct marketing method and with this, you can attract customers to take action, by offering the right and specialized offers to the users at the right time.

Wrapping up

The impact of digital marketing continues to grow as several businesses go digitally to boost their brand online. To stay ahead of your competitors, you must use the above-mentioned digital marketing methods properly.

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