Web Design Tips to Help You Improve Your Conversion Rate
To get a win on converting leads to customers, emphasize creating an engaging web design. Believe it or not, if by any chance, your site visitors are not getting converted, then, the website’s conversion rate gets influenced negatively. There are a number of ways with which you can enhance your site conversion rate, such as usability testing, A/B testing and customer surveys, etc. But, the one which is more efficient is website design improvement. The statistics speak that approximately 48% of the users have confirmed that website design is the prime factor to decide the credibility of the business. So, if your intention is to put yourself ahead of all of your competitors, then, work on making web design compelling. How? Find out below!
How To Enhance Your Conversion Rate With Web Design Tips
Proper Usage of Negative Space
Negative space or white space is one and the same thing. So, do not get confused! Basically, it is the area of various web page elements. These are not intentional and do not have to be white. Rather, it can be in some colors, including patterns, gradients or page backgrounds. It is advisable not to stuff this blank space. Much usage of negative space in the design gives a cluttering effect. However, makes the tasks of website visitors tough to find the required information and hence, does not assure conversion.
Considering User Experience (UX)
When you are providing the best visiting experience to visitors, then, they are likely to become loyal. And therefore, chances of converting increase. We already have described above that businesses consider website design an important factor to know its credibility. So, an ideal UX design boosts the conversion rate by approximately 400%.
Clear Call To Action (CTA)
When a visitor lands on your site, they do not have an idea of what to do once they land. With concise, clear and specific CTA buttons, the customers will find out what to do. Keep in mind these CTAs have to categorize in such a way that visitors will perform the actions you want them to perform. Let’s say; if you like the visitors to read on particular information then, add a button with “Read Now!” Accordingly, they will know what they have to do further. In a similar vein, if you like them to buy, then add “Click here to buy” or “Add to Cart”. Positively, this act will enhance the number of clicks, so do the users taking specific action.
Easy Navigation
If you want the visitors to take the actions as per your wish, then, the right guidance is needed. Therefore, the site navigation has to be instinctive, and easily accessible. It will not only assist them in finding their searches but will move them to the page where you want them to be with fewer clicks.
Right Usage of Colors
Choosing the perfect combination of color is an essential element of product packaging and marketing. There are several types of research that have confirmed the relation among buying decisions and colors.
The Institute for Color Research has proved that among 90% and 62% of first judgment users make of the product or environment is of color only. In addition to this, the Kissmetrics research has also shown that 52% of site visitors do not prefer to return if the aesthetics and colors are not attractive. So, while website designing, pick the pleasing combination of colors that suits your brand niche. And, stimulate or streamline the process of buying and boosts conversion rate.
Mobile-friendly Website Design
When it is about web development, there are many factors that require consideration. One of them is making the website mobile-friendly. As we all know the world is now mobile. Almost everyone uses mobile phones to access anything. Hence, it is mandatory to develop a website that can be operated smoothly on mobile phones. Consequently, it will give a positive influence on the conversion rate. If you are a beginner to this and do not have an idea on how the mobile-responsive can be created, take assistance from the web designer.
They hold all the expertise and will make you well-versed in this factor. Remember that Google is also considering mobile-friendly design an influential point. Therefore, responsive design is beneficial, not only for conversion rate and for SEO as well.
Engaging and Easily Understandable Content
One of the vital factors that decide if the visitors will follow the actions you like them is including simple yet engaging content. If the used font is difficult for visitors to understand, they won’t stick around for long to perform the action.
Additionally, your website copy needs to compel them to take that action by showing them what will happen if they don’t, triggering an emotional response to their action, and convincing them of the benefits they will reap if they do.
Moreover, the site content must influence an action that defines the consequences if they will not follow it. Trigger an emotional reaction that motivates them to take action and convinces them of the advantages they will acquire when they will act.
Implement Rule of Thirds
It is a principle that is transferred from the printing planet to web design. Rule of thirds finds the finest areas on the web page to use the important content according to the visitor’s eye that naturally attracts.
If you draw a grid of tic-tac-toe grid on the web page, dividing the web page into three sections vertically and horizontally, the corners of the center square are the most suitable places to put significant content such as calls to action and headlines.
Take it One Step at a Time
We advise you to take one step at one time. Implementing all of them at one will not show any positive results. Also, have patience, the outcome might take some time. Additionally, check out our blog on web design mistakes to avoid and how to keep up with increased sales and conversions.
The site design prioritizes visitors initially, not the marketers or the designers. If you are not aware of any of the above-mentioned tips, then, taking help from a reputable web design company is recommended. They will make an appealing site for taking action to improve the conversion rate.
Do you find the information useful? Or, have some doubts? Share your comments below. Thanks!
