Top Tips to Improve Conversion Rate of a Website
Conversion rate is affected by a multitude of elements, including the usability of your website, brand reputation, the relevancy of incoming traffic, and a variety of others. If you want to get the most bang for your marketing buck, constantly updating your website to improve conversion rate is a no-brainer.
When it comes to establishing a step-by-step technique that yields real results, though, you may frequently find yourself in a dilemma.
This blog article provides 9 statistically proven ways for enhancing your website conversion rate and improving your bottom line to help you get started.
1. Gather and evaluate the visitor’s data
It’s critical to eliminate assumptions and guesses when it comes to CRO and base all judgments only on evidence.
Regularly monitor and analyze your website statistics to have a better knowledge of your users and their interests. This data should assist you in deciding where to concentrate your optimization efforts.
Here are some critical data points to keep track of in order to completely know your visitors:
- Data on traffic and the sources of traffic
- Analysis of user activity on your landing pages
- Web page and form bounce and abandonment rates
- Advertisement and marketing campaign click-through rates
- Return customers’ information and average order values
Create a user persona, which is a representation of your ideal consumer, using the measurable data you’ve obtained. Any important information about your target prospects and users, such as their interests, dislikes, ambitions, and pain points, should be included here.
Quantifiable data paired with your ideal user persona may help you generate ideas and test them to learn more about what works and what doesn’t on your website.
2. Evaluate the present state of your conversion funnel
Before you start fixing what’s broken, make sure you have a thorough understanding of how a typical user experience and conversion funnel on your website works. This will assist you in determining where visitors are hesitating and leaving, as well as the possible causes for this.
VWO Insights allows you to measure conversion rates across your funnels and discover key points in the journey where consumers may be losing interest, allowing you to adjust them accordingly. At each point of the funnel, there will be a natural drop-off as people fail to complete the following step for a variety of reasons.
To better understand and optimize your funnels, look at how your website moves potential clients through the various stages. What strategy are you employing to persuade them to convert? Where do you lose the majority of your visitors? You’ll know where to focus your efforts to enhance conversion rate if you know the answers to these questions. You can hire IT professionals to help you out here.
3. Clearly define and showcase your value proposition
Your value proposition is a succinct explanation of why a user should choose your products/services over those of your rivals. As a result, the first step in converting visitors is to properly communicate what sets you apart and why buying from you is a smart idea. Conversion rates may be boosted by clearly defining and repeating your value proposition across numerous site sections.
With an emphasis on your Unique Selling Point, your value proposition should be expressed through headlines, visuals, and writing (USP). According to marketing tests, your USP should be described in ten words or fewer.
Create numerous headlines and A/B test them to see which one connects the best with your target audience and impacts conversions before picking which one to use.
4. Improve the layouts of your most important pages
If your conversion rates aren’t improving despite your best efforts, it’s time to make a major website change. To determine if your conversions are affected, try changing the design and layout based on visitor statistics and best practices.
The principles of high-converting page design are based on studies and case studies that demonstrate how people engage with websites. Eye tracking, scroll maps, mouse tracking, and clickmaps are some of the tools that may help you understand how users navigate your website. Use them to make a page that people want to interact with.
5. Use proven sales copywriting techniques
Making your online sales text more convincing is a common way to improve conversion rate. Case studies have shown that even little changes to your material can have a significant impact on your conversion rate.
Many components of sales copy may and should be tested, the most important of which is the headline. Therefore, start by testing your headline and see if you can achieve a notable boost in your conversion stats, said David Ogilvy, the founder of the worldwide marketing business Ogilvy.
The headline on the right helped produce 9.52 percent more conversions than the one on the left by simply highlighting the time-specific value of their services.
6. Use reviews and testimonials to develop trust
Your potential consumers will not convert if they do not trust you. Using customer testimonials and ratings to increase your reputation is a low-hanging fruit you can use to build trust.
Take, for example, the VWO homepage. It includes a customer’s success story, a photo of the person, trust badges from review websites, and logos of well-known worldwide businesses that utilize VWO. All of these factors work together to instill trust and confidence in the brand’s reputation among visitors.
Visitors who interact with a review are 58 percent more likely to convert, according to research and various case studies.
That’s a significant benefit from simply adding some testimonials to your sites. When it comes to testimonials, there’s a lot to think about. Of course, how you utilize testimonials should be in line with your objectives. A/B testing was utilized by LKR Social Media, a VWO customer, to improve email signups. They saw a 24.31 percent boost in conversions by putting a testimonial as the headline.
7. Make the site’s navigation easy and consistent
Visitors come to your site with a certain goal in mind, and it’s your responsibility to make it as simple as possible for them to locate it. To boost your website’s usability and encourage visitors to convert, make sure the navigation is intuitive and user-friendly. You want to remove any friction from the user experience and make it as easy as possible for visitors to understand how to buy from you or convert in any other way.
You might also consider putting a search feature on your website. Convert than those who do not. This is because the feature’s users are frequently people who are already familiar with the product or service they seek and have a high purchase intent. You don’t want these visitors to leave because locating that product wasn’t as simple as it might have been.
8. Decrease the response and loading time of the website
Pages that take too long to load may lose potential visitors soon. Such quick disengagement might have a negative impact on your conversion rates.
According to research, you should aim for page load speeds of no more than four seconds. The less time you spend on conversions, even within that range, the better. If your page load time is lowered, impatient visitors will abandon your site before it has fully loaded. Eliminating big graphics and utilizing AMPs are two strategies to increase the performance of your sites.
9. Before deploying, test everything
Testing is one of the most rigorous ways to make data-driven adjustments to your pages while lowering risk. When you make modifications to your pages, you must track and evaluate their effects before deciding whether or not they are effective at increasing conversion rates. A/B testing allows you to compare your hypothesis to the original version of a webpage to see which one has the greatest influence on conversions and should be used generally.
This way, you can rely on your visitors to pick the option that speaks to them the most, rather than making judgments based on preconceptions. Create variants of your web pages using VWO Testing to see which ones work best and have the most influence on your conversion rates.
Rundown
Increase your conversion rate to raise your marketing ROI. The bigger the impact of existing traffic on your bottom line, the more visitors you convert. If you want to increase your conversion rates strategically, the tactics described above are a great place to start. However, keep in mind that some of these are more likely to produce positive effects for your company than others. The most essential thing is to identify your objectives, collect data, and implement your plan.
