Do You Create a Design for People? Let’s Be Clear Here!
Create a design for people or work as a designer is both fun and challenging job. On one side, it is mandatory to be creative and passionate, while on the other side, creativity itself allows us to put ideas and to create our best for the customer. Most of them also would like to trust us since they could not do it either, even though some ideas could be found challenging, most ridiculous. Most people look at the design workers as the same fields, no matter what design they wanted. As a designer, we should also define what specified design areas we mastery or specialized. It’s vital to prevent any unrelated design jobs that could have a difficult time.
Deciding our specialties could also give ideas on what kind of people we have business with, what type of design they need, what kind of details in that specific area, and how to work on it. In deciding on what design specialties we would like to master, we got to know the purpose and the form of the product itself. The ideas of different designs might be overlapping each other since they share most of the base in design. Still, they require a specific set of skills and design techniques. Many designers would specialize in a single type of design, while the other is focused on a related field. If you want to focus on a design career or redefine your customer, some will create a design for people based on the function and customers.
1. Visual Identity
In creating a product, starting a business, or organization, creating a remarkable brand is essential. Branding holds a vital role as the first thing that customers see and attract them to go further. Branding can comprise personalities, essence, tone, memories, experiences, and emotions. These aspects of branding could be found in the visual appearance. This is why branding has a tight relationship with graphic design, as the face of a brand could be represented through visual appearance, images, shapes, colors, and typography.
Designers who specialize in visual identity would be very much working on the parts of the brands, including logo, colors, typographies, and related picture libraries. This would affect the brand’s business-related identity such as banner, logo, identity card, business cars, up to the environment. As a standard design type, the designer has to know about the design, excellent communication, conceptual, and many more. This could require the brand designer to know about both digital and printed visual media.
2. Marketing and Advertising
Still related to the visual branding of a brand or company, designers also often to creating optical media for the sake of marketing advertising the product and even the company itself. Visual marketing would improve people’s awareness about the industry, products, service, brand, and the company. Visual content was found more engaging and more effective in engaging customers. Marketing designer working with the marketing professional, owners, directors for marketing strategies or what they wanted to create.
Suppose we want to create a design for people. In that case, we could specify the media of marketing, from postcards and flyers, magazine and newspaper ads, posters, banners and billboards, infographics, brochures (print and digital), vehicle wraps, signage, and trade show displays, email marketing templates, PowerPoint presentations, menus, social media ads, banners and graphics, banner and retargeting ads, and images for websites and blogs. Marketing designers would have so many intense work hours since brand marketing always working seamlessly. A marketing designer would be required to be excellent in communication, problem-solving, time management skills, and familiar with production for print and digital environments.
3. User Interface
User Interface is the way users or customers interacting with visual media. UI designing is the process of creating interfaces so that the features provide a user-friendly experience. The UI Designer will be focused on digital content and on-screen features such as buttons, links, menus, and more. It is the UI designer’s job to create an aesthetically and appealing part with fully working functionality. Most oUI designers specialized in digital appearances such as websites, applications, gadget features, software, and games.
UI designer would also be working closely with the UX designer who created the base function of the product and the UI developers who work on the code. UI designers primarily advanced skills designers who understand design applications and tricks and know programming languages such as HTML, CSS, and JavaScript. On an enhanced level, companies would also prefer a designer who could do both UI and UX since these skills are not separatable and complementing each other in developing a product.
4. Publication
The publication is long-form pieces of design that communicate with the user or customer through public distribution. The most publication was distributed physically (printed), although the digital magazine also has rapid growth. Publication mostly simple and classic printed design. However, there is also a significant rise in digital publishing. Even though the physical journal is still holding a place for its authenticity, the digital magazine also has a slice of cake in the publication area for its practicality.
Graphic designers who create a design for people who need to focus on a publication mostly work with editors and publishers to create layouts. The designer should also excel in choosing typography, colors, and illustrations. Works of a publication graphic designer could be found in books, newspapers, newsletters, directories, annual reports, magazines, and catalogs. Publication designers must possess excellent communication, layout, and organizational skills. In addition, they need to understand color management, printing, and digital publishing to create a design for people.
5. Packaging
There is a slightly different understanding in designing a product for a brand and the packaging itself. Creating an outcome would have been more complex and taking a lot of research and development in the process. While packaging designer would able to work based on the product result. This is important where a packaging designer would not work without the product and need to be packaged. The thing that differentiates between the product designer and packaging designer is their purpose of creating customer perceptions.
The product designer would very much be creating the product usability based on the customers’ needs. Meanwhile, a packaging designer is more likely to attract consumers to buy or use the product and an effective marketing tool. Packaging would most likely come in boxes, bags, covers, containers, and labels. Packaging also had a function to introduce the brand to the people.
Motion Graphic
As the word can say, a motion graphic is a graphic that moves or in motion. This can include all the animation, typography, imagery, video, and effects of digital media. Motion graphics are trendy in recent days excessing images and videos. It was first used and developed for television, which could be seen in a non-video graphic in TV shows.
Massive growth in technology allows motion graphics to reduce production time and costs. It makes the art form more accessible and affordable while also reach other digital platforms. We can find any motion anywhere in digital media, such as title sequences and end credits, advertisements, animated logos, trailers, presentations, promotional videos, tutorial videos, websites, apps, video games, banners, and GIFs. Motion graphic designers begin by developing concepts and storyboards from a single animated object. Then, they have improved by using animation, timestamps, video, and traditional motions.
Environmental
An environmental graphic designer would connect people visually to areas by making them memorable, engaging, informative, or easier to navigate. Ecological design is a broad type of design. It means that it would be a tiny footnote in a person’s experience towards the places. Wayfinding is a specific type of environmental graphic design consisting of strategic signage, landmarks, and visual cues. Those will help people identify where they are and where they need to go to get there without confusion. It would also be something for the sake of aesthetic without reducing its functionality.
An environmental graphic designer would very much compared to an interior designer, while they are not. An ecological graphic designer would merge graphics with architectural, interior, exterior, landscape, and industrial designs. Designers collaborate with people in any number of these fields together to plan and implement their designs. Because of that, designers usually also have knowledge and experience in both graphic design and architecture. They must be familiar with industrial design concepts, read and sketch architectural plans to fit. It would be helpful as the base of creating a printed design.
Art and Illustration
Graphic arts and illustration might seem similar to graphic design. However, they are not close and have the aspects that make them different. Graphic designers are more about being helpful and solving problems using a different approach in design. In contrast, art and illustration designers are more likely to create original artwork, most likely artists with their paintings, sculptures, and more. The art would be in many forms, from fine arts, decoration, to storytelling illustrations.
Graphic arts and illustration might not be graphic designers. After all, but graphic designers mostly use their presences to escalate the value of a design product. We can see the implementation of graphic arts and illustration in the products like graphic patterns for textiles. Overlapping skills and apps make it possible to find graphic designers who also work as visual artists and illustrators (and vice versa).
Conclusions
They are the most popular graphic design specialties that could inspire us to create a design for people. You can compare their difficulty, opportunities, salary, and popularity to decide which thing above matches your skills and comfort. Good luck!
