In general, an app review is an independent, objective way of describing the dichotomy of viewpoints as seen through the user’s eyes. Essentially, it is a type of marketing that people trust. It demonstrates what a future buyer can expect from the app. Positive and negative app reviews are both possible.
It enumerated that App reviews are a good source of improvement, which adeptly means that not only do positive reviews. It has an impact on your app and its category, but so do negative reviews.
App Marketing Company helps to promote your app on the play store or app store.
App Ratings
App ratings are one to five-star clusters that appear in the App Store or Google Play store next to an app’s name. Apart from the name and app icon, app ratings are the first point of contact. Potential users have with your product when browsing or searching for apps.
App ratings, on the other hand, are much more than just a first impression for potential users. They are also an important part of app store optimization. As well as a way for users to provide feedback on their experiences, request improvements from developers, and assist others in deciding which apps to try.
When app ratings first became popular, having a five-star app was considered a badge of honour. However, as most users are now aware, ratings vary depending on the circumstances. If you only have one or two reviews, a five-star rating doesn’t mean much.
Why Are App Ratings Important for ASO?
ASO is the process of optimizing mobile app pages to achieve a higher ranking in app store search results and top charts, similar to search engine optimization for websites. App ratings and reviews are used by app stores to rank search results and organic discovery features.
Your potential users have a plethora of options, and because we are still social creatures, the majority of us look at app ratings before deciding to download. The most obvious reason to prioritize app ratings is to stand out in a competitive crowd with positive social proof.
In short, app ratings signal user value to app stores, serving as a primary source of trust for users. Of course, not all ratings and reviews are equal in importance.
Volume, freshness, and type of rating are all taken into account, which is why you must establish a framework for regularly generating ratings, responding to users, and engaging with new reviews. App ratings, in conjunction with well-established ASO techniques, are critical to increasing organic visibility both within and outside of app stores.
App Rating Strategies to Increase Ratings and Reviews
UX First, Then U-Ask
Have you ever had a waiter ask how your dinner is while you’re still eating your first bite? Nothing is worse than an app that asks for a review the moment you open it.
This is an unfortunate error that far too many apps make, resulting in poor UX. And a lower likelihood of a review because the app disrupts normal user flow. Doing so is 50% more likely to result in the app being closed than asking at a different time.
Instead, trigger the prompt after a positive user experience, such as a successful transaction or a well-liked post. When users are pleased with the app, prompting a review is a win-win situation.
Make it Simple to Review
The days of users only being able to review apps through the app store are long gone. It is no longer necessary to look for an app, create an account in the app store, and leave a review.
Instead, you can request a review from within the app. Users can then tap the number of stars inside a pop-up to make the process much easier. Furthermore, they may be prompted to leave a detailed review, allowing those who wish to take app ratings to the next level to do so.
Try Other Channels
While in-app is without a doubt the most efficient way to collect ratings and reviews, it is not the only option. Attempt to include requests via the following channels:
Contests
While you must manually supervise the entire process, contests are an excellent way to encourage people to rate your app. Reviewers can leave their Apple ID or Google Play usernames in the comments section of your thread, and you can choose a winner at random.
Website
Encourage visitors to your website to download and rate your app. This is especially useful for new apps that need a little TLC.
Social Networking Sites
You’ve probably considered using social media influencers to promote your app, especially during its initial launch. Similarly, influencers can assist you in running contests or using your social media platforms to encourage people to try and rate your app.
Emails for Business Transactions
Post-transaction confirmation emails are another excellent place to ask users to rate your app (and incentivize referrals). Soliciting feedback can be as simple as directing users to your app in the app store and asking for a review. You could also send these email requests after a customer has placed an order.
Here Are Some Things To Keep In Mind When Responding To App Reviews:
- Keep your responses brief and address feedback directly.
- Strive for a friendly tone that matches your brand voice.
- When possible, personalize your responses rather than being generic.
- If you are unable to respond to every review, prioritize those with the lowest star ratings or those that mention technical issues with the current version of your app.
- When responding to negative reviews acknowledge the reviewer’s feedback and let them know you’re working to resolve the problem.
- When you release an app update, respond to older reviews that specify relevant technical improvements.
- Respond to new and updated reviews after a major release of your app to maintain a dialogue with users at a time when they are most interested in providing feedback.
- Maintain a respectful and informative tone in your responses.
Final Thoughts
When it comes to simplifying the selection process, app ratings and reviews are important. More specifically, they assist you in standing out in a sea of competitors and ensuring that your app does not end up in the graveyard.
