App Store Optimization – What are the factors influencing it and how it benefits your taxi business?
In today’s digital world, almost every taxi business has mobile apps like the Google Play Store and Apple Store is flooded with more taxi booking apps. Moreover, new mobile apps have been added to these lists every day. Therefore, simply developing a taxi app is not enough for starting a successful taxi business.
It is pretty tough to withstand this heavy competition and get a high rank in the app stores. But, it is possible to make your taxi booking app rank high on the Google Play Store (Android) and App Store (iOS). How come it’s possible? App Store Optimization. This blog will explain how App Store Optimization (ASO) helps to boost your taxi business and rank high among other taxi apps.
Did you hear about App Store Optimization?
What is it about? ASO is an abbreviation of App Store Optimization and is used to improve app visibility on the app stores. It is one of the effective ways to increase the app conversation rates. It helps to improve the app ranking and also aims at improving the click-through rate. Mostly, this process is suitable for Google Play Store (Android) and App Store (iOS).
It is the process in which you have to concentrate on optimizing things like app name, app icon, app rating, app screenshots, and app title. Sometimes, people might confuse ASO with SEO. SEO is about optimizing a website to get top ranking in the search engines. Whereas ASO is used only in the app store’s search. This process isn’t new as many top players (Uber, Lyft, and Grab) are leveraging it to improve the overall reach to the customers.
What are the factors that affect the App Store Optimization (ASO)?
When it comes to ASO, several factors make your app rank high on the app stores. Below are the top 7 factors that help to improve your app ranking.
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App icon
As the saying goes, the First impression is the best impression; customers first see the app icon. Therefore, an icon of the taxi app is important. It would be better if the app icon conveys what the app is all about to the customers. It is recommended that you can make the app icon in accordance with the brand name or brand symbol. As mentioned earlier, the icon shows curiosity about your brand to your target customers.
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Keywords
Keywords are of utmost importance when it comes to optimizing your taxi app on the different app stores. A keyword is a set of words or small phrases that describe your app when the customers search it on the app store. This means that you will get more app visitors when you include relevant keywords.
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Title
Some believe that to keep an app with time, you have to change the app title at times. But, it is not true. You have to give the most relevant app title and it is better if it sounds trendy and stylish. For instance, if you are giving the title “Sky” to your taxi app, it would be irrelevant for your business as no one is going to search for taxi booking apps by typing Sky. Consider relevant words like cabs, taxi, ride, drive, and much more.
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Screenshots
You have to include a visual description of the app’s workflow and interface. Make sure the uploaded screenshots are clear to view and convey what the app has in the stack.
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Description
It is somewhat similar to the app icon and keywords. You have to give a brief description of your taxi app. You can even provide a clear description of how your taxi booking app works. Or else, consider specifying the app features. Moreover, the description includes focus keywords to make your app rank high on app stores.
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Preview video
Similar to screenshots, you can consider including a short video of your app explaining the workflow or features descriptively. Video preview will act as a teaser for your taxi app.
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Number of downloads
Last but not least, the number of app downloads is one of the major factors that affect the ASO. There is a huge chance that your potential customers will see your app in the suggestion section when the number of downloads is high. Other ASO factors are subtitle, retention ratio, and reviews & ratings of the taxi app.
What are the significant benefits of App Store Optimization (ASO) for your taxi app?
ASO benefits your taxi app in various ways. Some of them are as follows.
Improve your app visibility
As mentioned earlier, creating a robust taxi booking app is not sufficient as you have to mark your app presence. To grow your business, you should have maximum visibility on various platforms. App Store Optimization (ASO) helps to improve app ranking and visibility on different app stores.
Easy to reach your target customers
ASO is not only about gaining visibility but also about getting conversation rates. Because it is not good if you have increased visibility with poor app conversation rates as it would cost much of your time and money. You can avoid this scenario by implementing effective ASO techniques. By doing this, you can reach more customers.
Handy for reducing costs
Yes, well-executed ASO techniques bring organic traffic to your app and so there is no need for you to promote your app using paid ads. This means that you do not have to spend additional bucks for driving more customers.
Increase the number of app downloads
With the ASO techniques, you can get more organic traffic to your app page. As a result, the number of app downloads will increase. You can leverage ASO to balance the number of downloads and click-through-rate of the app.
Wrap up
If you have a taxi booking app, it is necessary to implement App Store Optimization (ASO) methodologies as it helps to improve visibility, customer base, reduce cost, and increase the number of app downloads. In this blog, I have covered the 7 most important factors influencing ASO and how the taxi business benefits by implementing ASO. I hope this information is valuable as it helps to grow your business at a greater height.
