7 Ways to Grow Your Real Estate Business

With approximately 2 million active real estate licensees in the United States, real estate is a crowded market. This can make growing your business seem impossible—”How am I ever going to beat out all those agents I saw at that networking event the other night with my little business?

The good news is that you have control over your own development. You can take a number of steps to actively grow your real estate business with the help of Real estate software development company that helps in reaching new clients and increasing sales. 

As you take your real estate business to the next level, keep these pointers in mind.

Make Networking More Purposeful

You’ll need a targeted approach to finding people at networking events if you want to grow your business. When you walk into an event, your goal is to make connections with people who can help you the most, whether you need advice or financial assistance.

“When you master this targeted approach to networking, it will be the most profitable for you.” Focus on meeting and building a diverse group of people, and surround yourself with people who can help you achieve specific business goals,” says Ted Rollins, a global entrepreneur who was named to the Inco. 500 list.

“Commit to your purpose, and as these relationships grow, think about how they fit into that burgeoning ‘why,'” he continues. Someone might be more useful in expanding your business, while another would be better as a mentor.”

Expand your company:

Have one to three goals in mind for the next networking event you attend, and keep them in mind whenever you speak with someone. If you know someone who will be there, ask them to introduce you to anyone who they believe will be able to assist you in achieving one or more of your objectives.

Improve your time management skills

It’s impossible to grow a business when you’re constantly trying to cross items off your to-do list. Instead of focusing on what can propel you to the next level, you’re playing catch-up. Unfortunately, distraction is one of the leading causes of poor time management, and it’s a common issue for real estate agents, who “have limited desk time and an increasing amount of technologies to manage,” according to Xpressdocs experts.

“An easy-to-use time management tool can be worth its weight in gold when it comes to helping realtors complete specific tasks within a set amount of time,” they continue.

Expand your company:

Organising your day, week, or month with a tool like Trello. Remember to schedule time for “distractions” every day. When a random phone call comes in, for example, you know you only have 10 minutes to finish it and get back on track with your day.

Send Emails to Your Prospects

If you’re already using a CRM system to track your leads, now is the time to engage with them—especially those who aren’t ready or are on the fence about working with you. These emails are an opportunity for you to demonstrate your knowledge of the area or real estate IDX in general.

When that on-the-fence client is ready, they’re likely to think, “Oh, I should reach out to [insert your name or business], they’ve been sending me all those great emails.”

Expand your company:

Include a CTA (call to action) in every email you send, whether it’s to visit a blog post, share a deal, or download a gated piece of content. Every email should have a purpose, and your CTA aids you in achieving that purpose.

Recruit a Personal Assistant

As a small business owner, you will eventually be unable to manage everything on your own. It’s in your best interest to hire help, even if it’s just an assistant, when that time comes. This gives you a little breathing room in between meeting clients, making it to meetings, and keeping your sanity.

Expand your company:

Hire a virtual assistant instead of a full-time, in-person assistant if you can’t afford one. Despite being far away, they can still take calls, manage leads, and so on. You can also hire contract workers on a project-by-project basis through a website like Upwork. Hire a freelance designer or developer instead of hiring a full-time employee or doing it yourself and getting it wrong if your website needs work.

Fear Must Be Released

In a 2016 poll of 1,000 Americans, personal fear of failure was ranked as the top fear, and this fear of failure can lead you to avoid potentially risky or high-value opportunities that could help you grow your business. When you let go of that, you’ll be able to see opportunities for what they are, and decide whether or not they’ll be beneficial to your company.

Expand your company:

Find a mentor who can help you overcome any fears you may have about taking big business risks. A mentor can help you walk through the pros and cons and see the benefits of a change you’re hesitant to make because they’ve “been there, done that.” SCORE is an excellent resource for finding a mentor.

Inquire about referrals

According to an OutboundEngine survey of more than 500 real estate agents, referrals and word of mouth account for 75% of an agent’s business. Focus on driving referrals from current and previous clients to take your business to the next level. This can be accomplished in a variety of ways, including:

• Provide incentives for referrals.
• On your website, make a referral request.
• Make it easy to be referred by using branded materials.
• Give thoughtful gifts to your clients

Expand your company:

Try out a few different concepts to see which one gets the most referrals. To keep referrals coming in, optimize whichever one works best.

Social Media Isn’t Something to Be Afraid Of

Managing and making social media users may appear to be a daunting task, but with 2.8 billion users, it is impossible to ignore. If you want to expand your business, you should be active on at least one social media platform, where you can run ads, share content, and generate leads while reaching a large audience of potential buyers or sellers. Here are a few ideas for how to make the most of social media as a tool for business growth:

• Perform live video tours of newly listed homes. If people don’t watch the live feed on Facebook, the video will remain on your wall, where it can still be accessed and valuable.
• On Instagram, congratulate new homeowners. It makes them feel great, and it allows you to tell them about how you’re improving people’s lives, making the home buying/selling process easier, and more.
• Boost your listing posts on Facebook (even $10 can help) to reach a larger audience. You can target your audience based on their location, occupation, age, and other factors, allowing you to be more precise and effective. With Facebook’s guide, you can learn more about boosting posts.

Expand your company:

If you haven’t already joined social media, begin with Facebook, which has the most daily, active users. You can make the most of this platform by taking advantage of the numerous advertising options available.

There are numerous ways to take control of your company’s growth and stand out from the crowd. Try out these ideas to see which ones work best, and then figure out how to improve them for even better results.