Why is it important to have a good logo for your small business?

But that said, your logo is important to your business because it communicates ownership, quality, and values. It’s imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients for a big or small business.

What are the various types of logos?

The evolution of logos has been rapid over the past few years. We have come a long way from simple brand symbols to animated logos and 3D illustrations. Gone are the days when companies used to stick to one type of logo. Nowadays, you can see many types of logos on websites and social media.

If you want your logo to stand out in this noisy world, you should use different types of logos in different contexts. For example, if your logo contains a combination mark, then it can be used on social media as an icon or favicon and stand-alone on merchandise since people can make the connection between the wordmark and the logo mark.

It is important for brands to have flexibility with logos for multiple uses across different applications.

What makes a good logo for a small business?

If you’re a professional services business (vs. a product) usually simpler is better. We often design wordmarks or typographical logos for clients b/c that is all they really need. The problem with highly illustrated logos is that they are often difficult to reproduce reliably, particularly at small sizes and in black & white.

When you think about all the places your logo needs to work: business cards, letterhead, envelopes, building signage, your website, social media profiles, etc. you can see how a complex logo can create problems.

Another reason to keep it simple? When someone thinks of your company on their own, they’re probably going to type in your name into Google and click on the first result. You don’t want them to get confused because the logo on your website doesn’t resemble the one they remember seeing on your building!

Why does your business need a logo?

Is your company website, social media profiles, or product packaging? Your logo, no matter what your business or industry. It’s a way consumers connect with your brand, relate to who you are as a company, and remember you later on down the line. Research even shows that strong logos are more memorable than actual product images!

If you’re selling a product online, how does a customer recognize your brand when they see it in a store? Or if you’re doing local business, how do people know where to go for the best pizza in town? And if you don’t have a logo yet? Well, then it’s time to get one.

What is a logo anyway?

Simply put, a logo is the face of your brand. It’s the image that represents who you are and what you do in just one glance.

It can be made up of text alone (like Coca-Cola or Facebook), text and an image (like McDonald’s), or just an image (like Target). A good logo should:

• Be visually appealing
• Be simple enough to be memorable
• Be appropriate for the business or industry

How do you create a good logo for your small business?

By the end of this story, you’ll have the information you need to create a lasting logo for your business. But before we get started, I’m going to drop a few helpful terms on you:

Al-Imran Akanda is a logo and branding designer. In this sector, he has been providing services and advice on various aspects of graphic design for over 5 years.

Pick colors wisely

There are entire studies on the psychology of color. In fact, Pantone just released their annual Color of the Year. For 2020 it’s Classic Blue. According to Pantone, blue is a reassuring presence in the world and evokes feelings of calm and confidence.

The right colors depend on your industry and target market. You probably noticed that certain industries stick with certain colors. For example, financial institutions tend to use blues because blue communicates security and reliability. Brands use blue to promote trust in their products and services.

The most powerful brands stick to a simple color palette of less than three main colors. They also use solid colors rather than gradients. Keep in mind color looks different on screen and in print. Make sure you can reproduce your colors accurately (Pantone, CMYK, RGB, Hex).

Choose typography that represents your values

Typography is used to communicate the tone of voice and personality. Pick typography that reflects what your company stands for—whether it’s elegant, traditional, whimsical, modern.

Similar to furniture, typography should be aesthetically pleasing and functional at the same time. Your choice of typography matters because it impacts user experience.

Read more: Top 6 Motion Graphics Design Examples & Benefits for Your Business

Use a simple iconic element

A visual element adds interest and makes your logo memorable. It has to grab the attention of a consumer for 10 seconds to they can memorize it and form an opinion about it.

Some designers create this by modifying text or adding an illustrated icon that can be used on its own in certain situations. Make sure all the artwork is original and not from clip art. Over time and with consistent use, a visual association will develop.

Your logo should be simple, easy to recognize, and easy to remember. It may become iconic over time if you follow these tips for creating a memorable logo:

• Use color effectively.
• Create a contrast between elements in your logo.
• Use negative space as FedEx does above.
• Make it scalable so that it works equally well at small or large sizes on everything from business cards to billboards and vehicles.

When designing a logo, consider how it will look on different backgrounds such as black, white, screen, and print versions.

Conclusion

So why is it important to have a good logo for your small business? Branding matters! You do need it. Especially if you want people to give you money and tell the world about you. When you invest in your branding, your small business will thrive.

Say goodbye to a boring logo, and hello to a beautiful new brand that people remember. If this sounds like something you’re interested in, we’d love to help you out! Contact us today for all of your branding needs.