What Business Email Openings Increase Your Reply Rate

Many email marketers look to improve email openings and response rate. They test and try several techniques for business email openings that will increase the reply rate. As a result, there are several tips that email marketers for businesses can use to improve the reply rate. The following are some of the email openings you might use, and expect an increase in your reply rate.

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1. Professional Email Openings

Use a professional email opening. Your professional email subject line should be formal, yet use some creativity in the copy. Be truthful and honest in the headline of your email posting. Some examples include:

1. I hope this email finds you well.
2. I am looking forward to sharing my new product with you.
3. Please find out more about my company
4. I trust that your week has been pleasant and prosperous so far.

The above examples of email subject lines are chosen from those sent by companies online and in print. An email subject line should be concise enough to catch the customer’s attention in your target market and increase the chances for a reply from the customers who open your emails.

2. Use a Personalized Subject Line

Customize the subject line to the customer’s name. The customized email subject line will help you increase your open and reply rates. Email marketers should also include the company and brand name in their email subject line to help increase the chance of a reply from the customer. A good rule of thumb is to include the person or company’s name. Having that mentioned in the subject line and twice in the body of the email will increase the open and read rate. Additionally, creating some urgency will help increase the likelihood of email open rates. 

3. Create an Intriguing Subject Line

Your email subject line is very important. Make sure it is intriguing to the customer, especially if you use a cold email service. An intriguing subject line will help you increase your email open rate and the number of replies from the customers who open your email. People can receive hundreds of emails a day, so your subject line needs to be short and punchy. It helps to make sure the subject line is both relevant to your product/service and is relevant to the person you are targeting. 

4. Do Not Use Sales Pitches To Open an Email – Write a Normal Email

Many business owners who want to improve their email response rate ask how they should start an email to increase the number of replies. Indeed, writing sales copy in your opening email can dramatically increase your response rate. However, writing a sales pitch in your opening corporate email will negatively affect your overall open and reply rate. The readers will skip over most of the sales copy and only read it when they have time during the day.

5. Use a Strong Call to Action in Your Email Opening

Include an influential call to action in your email opening. Not every business owner knows what a call to action is, but it is important to motivate customers to click on the CTA and visit your site. A strong call to action can include:

1. Promotions or specials for your products or services.
2. An offer of additional products or services the customer will find valuable or interesting.
3. A special offer to increase the customer’s business or personal relationship with your business.

Include an order form in the email. The order form can be a CTA that says, “order now” or “click here.” Your call to action can be a purchase form emailed with an email subject line that says: “Please place an order on the link below” or “Take advantage of this exclusive offer.”

The idea behind a call to action is to create a sense of urgency to respond to your email and begin a conversation. What you choose will depend on your company, and what you are trying to sell. 

6. Include Open-ended Questions in Your Opening To Get a Reply

Include open-ended questions in your business email openings. Open-ended questions in the email opening will help you increase your open and reply rate. It will also give you a chance to help the customer know more about you and your business. 

Include the following open-ended questions:

1. What is important to you when it comes to your partner?
2. How do you receive your professional emails?
3. Where do you go for business news?
4. Tell me, how did you hear about our company?
5. What is the purpose of your company?
6. What is important to you when it comes to your partner?
7. Why should my business partner choose us over another company or person now?
8. What can we do to improve our partnership in the future?
9. What do you think about the future of your business?

Include a prompt for the customer to tell you how they received your email opening. You can ask the question in the form of an open-ended question rather than by asking for the name and company. A prompt response is important because it will give you information to share with the customer and increase the chances to hear from them again later.

Don’t Sound Robotic

Emails that seem impersonal are less likely to be opened. If it sounds like you are sending this email to multiple people, the likelihood of the customer opening it greatly decreases. Make sure to read it over a few times before sending, to make sure it flows well and seems personalized to the customer. 

Conclusion

Great email openings are important to every business. While you want your email subject line to be intriguing and personal, it is also important to include a CTA. When you ask the customer a question in the email opening, you are helping them remember the email, which increases your chances of hearing from them again later. Good email subject lines may take more time to craft, but that extra time will lead to higher open rates and potentially sales.