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Video Marketing Guide: The Best Type of Videos for Your Business

If you are thinking to promote your business then there is no better way than a video. It will certainly help you get a word out about your brand or product and will create some noteworthy buzz around it. Video marketing is the right tool to promote your services. It has the tendency to offer you a greater ROI. When it comes to video marketing, there are multiple types that you choose from. But to know which type will work best for your business, you will first need to know about the buyer persona and the goals that you have developed for your brand. With that said, let’s take a look at different video marketing types that most businesses use.

#1. Demo Video

A demo video is the one in which you talk about your offering. You will explain every single feature of your product. It is pretty similar to what a salesperson would do whenever a customer enters the shop. As per the survey, it is reported that 8 out of 10 people have invested in a piece of application or software after viewing the demo video. 

#2. How-To Video

This type of video basically answers the questions of consumers and tells them how to do a particular thing. A how-to video usually gets the most attention and is viewed quite often as compared to other categories such as music or games. People usually rely heavily on YouTube to solve their problems. Hence, there is no wonder why how-to videos are so popular. You can consider creating an interactive and detailed video about your product which might increase your sales. 

#3. Webinars

Webinars have great importance in a customer’s journey. This type of video can allow you to interact with your audience and can answer their questions easily. You can also turn your webinars into a lead magnet or a blog post, making it a useful tool that can help you not only find new customers but also retain the existing ones. 

#4. Product Review Videos

A product review video can give your brand an edge over your competitors. How? Well, while reviewing your product, you will brief your audience all about its features and benefits. And then, you can compare it with the products of your competitors. This will let the customers know what they can expect to receive if they invest in your offerings. 

#5. Video Email

If you are doing email marketing then it will be a wise move to make videos a part of it. Videos are really simple to create and can turn your email conversations personal. In fact, you will be blown away by a fascinating stat the Forrester shared when it revealed that including a video in your email campaign can generate a 200-300% increase in click-through rate. 

#6. Live Video

Everyone is aware of live streaming. It is a form of video content that has taken the world by storm as of late. While live streaming, you can share your knowledge with the audience. This way, they will be more inclined to purchase from you. You can also be creative with this facility. For instance, you can stream company meetings or events. But that’s not all. You can even stream an employee’s first day at work, or your team’s birthday party. The possibilities are truly endless. 

Live video is a great way to interact with your customers on a personal level. However, be sure that you are subscribed to a good ISP before you launch your live stream. This is because you will not want the feed to cut off just because of an unreliable connection. I personally use Spectrum internet. It fulfills my need as a streamer! 


And there you have it! These are some of the most popular video types that you can consider using to promote your business. However, not all of these types will work for all businesses. Therefore, it is always better to experiment with different ways and see which one can garner you the best results. You can even use a combination of two or more types to better interact with your target market.

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