E-commerce or online shopping in Pakistan is getting popular over time. It is a method of buying, selling, and trading goods online through the internet with the help of electronic gizmos like smartphones and computers, etc. It is a comfortable way of shopping where users can buy and sell their products anytime they want during the day.
The quality, speed, and technology of internet service providers have improved a lot in Pakistan. Pakistan is a country having more than 220 Million population and it is amongst those countries that have a large number of young people in the population. Around 40 % population of Pakistan consists of youth who are in their teenage. There are millions of internet users now in Pakistan, and their figure is increasing every day.
In the past, the scope of online shopping in Pakistan was very dull. The main reasons were:
- The lack of internet amidst the masses.
- The perception among people regarding online shopping. This perception occurred due to the lack of quality of shipped goods as compared to shown on the website, late or no shipment even.
As the world has become a global village and the internet has connected humanity. Trends and fashion in the north world i.e. developed countries reach the south world i.e. developing countries very soon now as compared to the past.
E-commerce giants in the developed countries have influenced developing economies like Pakistan, too. Every popular brand in Pakistan has now its online shopping store, too. At the same time, there are E-commerce platforms that are also getting popularity and acceptance in Pakistan. The number of these online stores is increasing over time in Pakistan.
Online shopping in Pakistan is gaining fame.
Because people prefer to save their time. They see their convenience. They want to save as much money as they can on fuel expenses and other related things. Online shopping can render them all of these as compared to traditional retail stores. Now browsing commodities digitally and buying them with one click is way easier than going to a retail store and surveying them manually. Great customer services and feedback of other users are also one of the leading things which online shopping website can provide to their customers. At the same time, customers don’t have to pay sales tax while doing online shopping in Pakistan.
People, particularly those who are living in big cities like Karachi and Lahore, now feel more protected purchasing commodities online from a trusted store, rather than moving out late and endangering their lives and money.
Particularly while purchasing expansive products like laptops, cellphones, and other such things.
Online shopping stores know having access to technology has many advantages. One of the major advantages of this access to technology is that more potential customers can now be attracted to the use of online shopping. This is so because of the reasons stated above i.e. online shopping in Pakistan is quicker, cheaper, convenient, etc.
Unlike brick-and-mortar stores, e-commerce websites can handle a large number of customers. While doing online shopping in Pakistan time of customers is also saved because they don’t have to stand in long queues at all. Now the products they want to buy are just a click away from them.
As online shopping in Pakistan is becoming more popular, so now more brands have their online stores. In this way, the market is becoming more competitive. Dozens of online shopping websites now exist.
