Top 6 Motion Graphics Design Examples & Benefits for Your Business
In today’s world, competition is fierce in practically every industry. To stand out from the crowd, display your brand and marketing plan in a unique way that engages customers. Leads them down the conversion path, you’ll need a user-centered and interactive product UX design.
Motion Graphics designer is the ideal medium for making your product’s user experience remarkable and interactive for customers while also increasing conversion rates for your company. You may begin your own brand storytelling using motion graphics from the very first second of the user’s encounter and create touchpoints at every stage of the user’s customer journey.
Although there are many changing UX trends, motion graphics design is a successful UX and marketing strategy that is independent of the season or industry.
When it comes to business values, motion design is the fireworks. That not only bring attention to your product or content. But also magnifies your product’s UX and conversion till people start to notice your dexterity.
According to Wikipedia, motion graphics are pieces of digital footage or animation that give the impression of motion, rotation, or video playback. Motion design is the use of graphic design ideas and visual effects to the creation of animation and animated content.
Motion graphics are now an essential component of any designer’s arsenal. But, more importantly for businesses, it’s a powerful tool for creating UX design processes and marketing tactics that may boost your brand’s recognition, conversions, and customer retention. Let’s see how we can do it.
Why Should You Use Motion Design in Your Business Strategy?
Let’s start with the goals and advantages of motion design for any organization. All of which are important for increasing conversion and achieving the best brand positioning or user experience. The following are the most effective uses of motion graphics design:
Getting the attention of the users
According to statistics, at least 3/4 of all videos are watched by 65 percent of viewers.
In addition, including motion design into your content has been shown to enhance your article’s chances of appearing on Google’s main page search results by 53 times!
This means that with motion graphics, you may claim to have your audience’s attention on a silver platter. It means you can use motion graphics to project what you want your audience to view while obscuring stuff you don’t want to be seen. As a result, your brand will be properly positioned.
Creating a memorable user experience
The simplest and most efficient technique to ensure that people remember information for a long time is to use images. According to education expert Lynell Burmark, the human short term memory analyzes words and can only store roughly seven bits of data. Images, on the other hand, are processed immediately by our long-term memory and remain unaltered in the portion of our brain where they get indelibly inscribed.
According to the Visual Teaching Alliance, visual information accounts for 90% of all information transferred to the brain. The processing of these pictures is 60,000 times faster than text processing. This is due to the fact that our eyes can register 36,000 visual impulses every hour. All of this means that if you use motion to make your UX more memorable, even mother nature will urge your target audience to pay attention to your content.
Make the user interface more interactive and intuitive
A text’s picture, no matter how compelling, cannot elicit the same level of reader intuition and interaction as a motion image.
Returning to statistics, it’s worth noting that motion graphics have a 135 percent higher reach on social media than other types of content. They also have a greater ability to engage an audience than photos or blog entries.
As a result, motion design allows you to create more engaging, customer-oriented, and intuitive user interfaces. That’s why, especially when it comes to mobile app UX, it’s critical to treat motion graphics as a functional rather than a sole design feature. Take a look at how Uber implemented animations as a user interface feature in their app:
Principles of Motion Design Implementation: How to Create Correct Motion Graphics
As a result, you’re now aware of the causes and benefits of incorporating motion design into your product design and marketing activities. But, before diving into motion graphics. Keep in mind the following features that any effective animated content should have to improve the product’s UX and brand positioning.
Squash and stretch, staging, arc, straight ahead action and pose to pose, slow in slow out, secondary action, and other basic concepts of motion design should be followed. Of course, use some motion design trends like as asymmetrical layout, art deco, mid-century modern style, dual tones and gradients, light and delicate graphics, and open compositions in isometric design.
Create your animation content in such a way that it directs the buyer from the location of their wants to the location where they may buy your product.
Animated material should completely meet the needs of your target audience and be made available to them in the most efficient manner possible. It’s like giving them the food they desire in bite-sized pieces that they can eat at their leisure.
Your video content should be worth their time, regardless of the type of content you’re presenting: comedy, business, campaign, educational material, news, inspiring videos, etc. They shouldn’t feel like they’re wasting their time watching your video.
Deliver your motion content to the right people on the right platforms. A good video should also be able to elicit interaction from the target audience, regardless of who they are. It establishes a recognizable brand. Aside from your video, every other channel you use to sell should deliver the same message as your video. Everyone who comes into touch with one of your marketing materials should be able to communicate a single message about your product and brand, and every other material should be able to do the same.
Try out a few different tools to see which one is the most useful for your needs. Adobe After Effects, Adobe Flash, Maxon Cinema 4D, and Softimage’s ICE are among the most popular.
Motion graphics can be used in a variety of ways in your business strategy
Of all, every brand’s goal is to attract enough attention that it not only gets its message over. But also gets the intended response, resulting in better product UX, conversion, or traffic, as the case may be.
Assuming that this is the goal, the next question is: what kind of content or products can take this motion design route?
Content such as animated explainer videos or other types of content
The word “explainer animation” refers to a variety of animation content rather than a single type. When you’re trying to convey a message that’s tough to understand or recall, motion films come in handy.
Also, if there is a great likelihood that such content will be misunderstood, and you must take pains to clarify things every time, you may require motion design. If you want to run a campaign on a topic that most people aren’t interested in. Motion design is the best approach to get and maintain people’s attention. Watch the video to learn how to use motion graphics to give a concise explanation of your product.
Social Media Content Motion Design
To free up the notification panel on our phones, we have a subconscious tendency of clicking on social media icons and then closing them again. We only pay attention to material that is relevant to our quest or when anything interrupts our progress. As a result, you might employ motion graphics to make your social media material stand out among the crowd. They can help you get a greater return on investment from your content marketing.
Take a look at how the British Council uses motion graphics in their social media strategy:
Animations for logos
You may use motion graphics to make the most imaginative brand logos, email signatures, trade show booths, and website logos. Consumers were 13 percent more interested in simple, catchy logos than in more elaborate ones, according to the study. Customers will remember your brand name and pay attention to it if you use an interactive logo like this. To make your own unique animated logo, take some inspiration from the video below:
Animations in Apps
Because of the animated transitions inherent in motion design, apps perform better. When you’re designing a mobile app, bear in mind that the animations you utilize should deliver a favorable user experience with clear and smooth interactions. The important thing is that the motion graphics serve a purpose rather than just being a decorative element. Animations enhance user engagement in-app by a large amount, and here’s how that can look:
Graphics Animation Ads Campaign
With motion graphics or animated creatives, ads and media campaigns can attract more attention, engagement, and conversions. You might also make a variety of motion designs to appeal to different types of target audiences. This has proven to be really successful. Let’s use the super-successful Spotify Motion Graphics Ads as an example:
Overlays and titles for motion video
These graphics are an excellent method to highlight essential areas of your videos. If you already have something to attract your audience’s attention or if you already have a video. Because these designs are usually vivid. They can always draw the audience’s attention away from the main video to such an item as long as it is present.
If you want to make your content name or title stick in people’s minds, motion graphics can help. That way, you’ll be able to distinguish yourself from competitors that use basic designs for their titles and overlays. In the following video, see how you can make your message stand out using eye-catching animated titles:
Product UX Benefits of Motion Graphics
You could believe that including video content into your product design or marketing is expensive and time-consuming. Although this is true for complete video material, animation content focused on graphics design can be a terrific substitute. It’s a cost-effective and time-saving solution that allows you to completely hand over your product design, marketing, and business to the next generation. You inquired as to how:
Motion graphics bring a brand’s identity together
Brand recognition is one of the most powerful conversion forces. If your audience is unaware of your existence, they cannot patronize you. As a result, the more consumers learn about your brand, the more interested they get.
With motion design, you may use a variety of techniques to embed your brand identification into the material in a consistent manner. According to a 2017 Forrester study, a one-minute video is worth almost 1.7 million words. This means that a one-minute video is more than enough to convey your brand’s message.
It can only become better with motion design, because you can communicate using colors, forms, signals, gestures, music, and other things in addition to graphics. Even so, the emphasis on your brand is modest enough that it does not appear redundant.
Motion design adds interest to otherwise mundane events
According to studies, when people appreciate your video content, they are more likely to want to identify with your brand and intend to buy your goods by 139 percent and 94 percent, respectively.
While seeing someone narrate a narrative or explain anything is entertaining, seeing that story told through pictorial expressions is far more so. This is the advantage motion design offers over traditional videos. The joyful air that animations elicit in a motion video helps to explain rather complicated topics and breathe life into otherwise lifeless information.
With motion design, the audience is more likely to appreciate your content and, as a result, identify with your brand or desire to use your product. More of this will undoubtedly benefit your product’s user experience.
Discover how Nike employs motion design to transform a typically tedious process of shoe production into a fun story that satisfies every brand idea and key message.
Higher retention and engagement rates
As previously said, 65 percent of viewers watch more than 34% of a video, a statistic that text content cannot match. The combination of the two produces what we call memories. This means that humans are predisposed to remember anything that not only elicited. But also elicited those feelings in them as a result of something they witnessed. When your motion design stimulates your audience’s emotions and allows them to engage. They will remember your brand and product the next time they view your content.
Animated material is more likely to go viral
According to a Cisco report, by the end of 2019, video will account for four-fifths of all global Internet traffic. While Facebook claims to have 100 million hours of video watched every day. Snapchat claims to have 1 billion daily views.
In other words, the world is shifting toward video-based communication. Part of this is due to the fact that the majority of them can be viewed on a variety of devices. Including smartphones, tablets, and computer systems. The best aspect is that, although some videos cannot be viewed on certain devices. Motion graphics can be viewed on any kind of device, making it simple to share with anybody. This provides you with a better platform to establish your presence and swiftly reach your target audience.
Motion graphics are less expensive than video and are more effective
A beautiful motion design costs less and takes less time to create. But the payoff from such a video might be enormous. Apart from increasing your sales and income. It also helps to establish your brand in people’s minds, allowing you to gain influence over time. It aids in the proper positioning of your brand and conversion.
You can also make a short but distinctive motion graphics video, alter it, and use it for a variety of purposes. Look at how this 8-second motion graphics film depicts the coffee-making process; it could be a wonderful commercial campaign promo or a great tutorial or explainer video.
When used effectively in branding, product UX design, and marketing, motion graphics can be a very powerful tool. Furthermore, motion design is applicable to any niche, product, or content. It’s appropriate for educational, health-related, financial, and e-commerce areas, as well as website, mobile app, and desktop app design.
