The increasing popularity of eCommerce has inspired retail store owners to level up their online selling games. The increased competition has brought some exciting trends.
Now is the right time to get involved in online retail selling. Start your eCommerce journey with an e-store website by partnering with an eCommerce web development services agency.
But to stay ahead in competition in 2022, you need to keep these eCommerce trends in mind. So, these eCommerce trends will help you create an effective marketing strategy that makes your business successful in the online market.
Top eCommerce trends for 2022
1. Voice search
In the early 2000s, Google was a prominent place to search for products. But as we have numerous apps and eCommerce marketplaces now, the search methods are changing. Over 50% of web traffic comes from mobile phones, and the most convenient way of searching is voice search. According to estimates by Juniper Research, voice search, i.e. searching via voice assistants, is expected to lead to $80 billion in sales in 2023.
Voice search is spreading like wildfire. And due to its convenience and simplification of searching for products online, it will be a new trend in the eCommerce industry. React js would be a perfect technology for this feature implementation, as it offers a React Speech Recognition hook. Therefore, you should hire dedicated React js developers.
2. Video marketing
Video is the most loved content form currently. And eCommerce retail store owners are taking advantage of this by creating video-based content. For example, users nowadays prefer to watch product review videos rather than reading through product descriptions.
That is why online retailers leverage everything from product explainers to client testimonials in their video marketing. It offers a seamless engagement opportunity, showcases authentic reviews, and demonstrates social proof.
3. Social Commerce
It is a method of selling products online directly through social media platforms. Social media selling includes short videos, paid advertisements, and influencer marketing. All these help customers make purchase decisions on social media platforms.
Social commerce can help businesses display social proof from influencers that boost sales. Moreover, it assists companies to gain followers and expanding their reach, improving brand-to-customer communication and engagement. One of the best example that predicts a bright future for it is that 97% of Generation Z use social media as their #1 source of pre-purchase inspiration. Almost 2 out of 3 Millennials see it the same that way.
4. Buy Now Pay Later (BNPL)
The Buy Now Pay Later (BNPL) model allows consumers to buy products and pay in regular instalments. Buyers prefer this method over credit card payment, as BNPL transactions are generally interest-free.
Online retailers and eCommerce platforms are adopting the BNPL payment model as it has been shown to reduce cart abandonment, boost sales, speed up the check out process, and increase order value size.
5. Loyalty programs
Buyers love loyalty programs because they reward them for repeat purchases. Customers can get next-purchase coupons, discounts, cash-backs, and freebies. Brands like Starbucks put one step further and use data from their loyalty programs to understand their customers’ buying behaviours. And this helps them to provide customers with special offers according to their unique purchase history.
Loyalty programs are very beneficial to eCommerce retailers. It helps retain customers, increase sales, gather valuable customer behaviour data, and improve the overall customer experience.
6. Sustainability
Customers are becoming more environmentally conscious and expect the same from the companies. As a result, many eCommerce brands have achieved environmental sustainability by opting for green packaging and more eco-friendly shipping. Sustainable consumption is one of the defining megatrends of our time.
As customers prefer brands that care about the environment, making your business practices eco-efficient might help you expand your customer base while making the earth a more habitable place. This will help you attract new customers
7. Digital selling on Metaverse and other Gaming Platforms
Since Facebook announced metaverse at the end of 2021, the eCommerce companies have been eager to market their products in this new virtual reality simulated world. Metaverse and gaming platforms can help eCommerce platforms market and sell the digital versions of their products.
For example, recently, Nike has launched NIkeland on the Roblox gaming platform. As a result, gamers can buy virtual apparel and footwear for their gaming avatars.
8. Live streaming commerce
You may be aware of home shopping networks, where companies sell their products on televisions. The eCommerce industry is experiencing something similar – live stream commerce.
Live streaming commerce is a new eCommerce trend where companies or influencers they have hired do live streams, promoting products. Live stream commerce is quite popular in China and slowly gaining popularity worldwide.
9. Visual search
Thanks to Google’s Multitask Unified Model algorithm (MUM), visual search has become a prevalent eCommerce trend in the industry. Customers can now upload the image of the product they are interested in buying.
The search engine finds similar products and displays them. The eCommerce platforms now have to optimise their product descriptions and images to meet MUM standards. This will help them rank better on SERP and make direct more purchases.
10. Shopping through AR
One of the major drawbacks of online shopping is that customers don’t get to try the product. But Augmented Reality has solved this problem now. The AR technology helps customers see what they are purchasing by simulating the virtual version of the product.
AR is especially popular in fashion, beauty, and home decor eCommerce platforms. Customers often check how apparel or furniture would look before making a purchase.
Concluding thoughts
Online retailers can bring more sales and revenue for their eCommerce business with these trends. And if you are still thinking about building an e-store, wait no further. The eCommerce industry will continue to evolve, bringing new trends and making the buyer’s purchase experience more and more seamless.
So, bring your business online, creating an enchanting website. React js is a top web development framework that makes eCommerce development seamless. So you want to hire dedicated React js developers who offer top-notch eCommerce web development services.
Also Read : 10 Key Benefits of M-Commerce for Business in 2022
