The Ways In Which Businesses Use SMS
What exactly is SMS marketing?
Text messages are used in SMS marketing to advertise, market, and promote products and services. It enables companies to send texts to clients that show on their phones in the same way that messages from colleagues, family, and coworkers do. Text messages are immediate, and clients may opt out of receiving texts from your company. Customers are more likely to check texts than emails, and messages have an open rate of 90% or higher within three minutes.
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Utilize SMS marketing to improve customer satisfaction.
Bulk SMS marketing helps you to send customized messages that are more likely to be read than email. Customers think that texting is the greatest way for companies to get in contact with them fast, and 64 percent say that firms should utilize SMS to communicate with customers more frequently than they do.
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SMS marketing generates greater read and reply rates than email marketing.
People prefer text message alerts to other forms of communication. According to Gartner, text messages had a 98 percent open rate (compared to 20 percent for emails) and a 45 percent response rate (compared to 6 percent for emails) in 2016. Using SMS to communicate with your consumers keeps them up to date on your items or their purchases. Useful this link for the more information.
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SMS marketing enables tailored communication, which boosts consumer satisfaction.
According to Statista, “90% of replying US consumers find corporate messages that are not individually relevant and unpleasant.” You may use an SMS API platform to send messages based on an information knowledge of your customers’ particular interests and experience with your organization.
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SMS marketing targets clients who do not have internet connection.
Although not all of your clients possess a desktop or laptop computer, the majority own a smartphone. According to Deloitte’s worldwide consumer mobile study, developed nations hold 91 percent of mobile phones and 80 percent of smartphones, while developing countries control 90 percent of mobile phones and 82 percent of smartphones. This implies that SMS can reach a large number of people.
7 SMS advertising strategic applications for your company
Texting is used by businesses for a number of reasons, some of which are marketing-related. Alerts, shipment notifications, and promotions are all common applications. Although not all of these are advertising approaches, texting has some excellent marketing uses. Let’s take a look at seven of the most popular SMS marketing use cases and how some of the most successful companies are utilizing them.
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Promotional deals
Because promos are time-sensitive, you want to make absolutely sure they are opened as soon as possible, otherwise they will sit unopened until they expire. Thinx, a producer of feminine hygiene undergarments, sends out promotional offers via SMS marketing.
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Observations
Reminders are alerts that keep consumers up to date on the status of their orders. People become sidetracked by other activities and forget to make purchases. A consumer may not notice an email regarding a meal delivery, but an SMS message? It’s going to appear. Texting is used by DoorDash, an online meal ordering service, to remind clients of their food orders.
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Customer feedback and surveys
A customer survey allows you to gather feedback on what you’re doing well and where you may improve. Because text response rates are 7.5 times greater than email response rates, messaging consumer surveys is preferable. Texting allows you to be more creative and interactive with your survey. Seamless, a meal delivery service, employs interactive messaging to get client feedback.
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Introduction of a new service
You want to inform your customers about a new product launch. These updates may go unnoticed in a congested email inbox, but they make an effect via SMS. Sakara, a plant-based food firm, utilises text messaging to keep customers up to date on new items and even provides early access.
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Abandonment of a shopping cart
According to Baymard Institute research, more than 70% of buyers abandon prospective buys in online shopping carts. Swank Texting is used by A Posh, an online women’s fashion company, to remind clients of clothing left in their shopping carts.
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Content distribution
Texting is an efficient method to send how-to manuals, product information, and other resources with clients. Texting is used by Ford Motor Company to give information about Ford vehicles, such as “For additional information, text FORD to 63111.”
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Pre-programmed reactions
Manually replying to clients, especially on a big scale, may be stressful. Process automation makes your business work more smoothly. SMS autoresponders can help your company provide immediate solutions to clients that require them. Julep, a cosmetics company, use SMS autoresponders to allow clients who saw an advertisement to text “BETTER” and receive offers.
8.Prompt delivery
SMS distribution is relatively rapid and efficient, requiring only moments to reach a large audience. It’s unusual to get such a short and targeted message to the audience at that pace.
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Quick outcomes
You will be able to see those who have got it right away, as well as other statistical results such as those who have viewed it, read it, and, most importantly, those who have reacted.
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Personal
SMS is an extremely personal communication because it is sent directly to each individual consumer. Because mobile phones are such intimate gadgets, individuals frequently respond with greater personal immediacy. You may improve this even further by sending it as a personalized message to each recipient. This will undoubtedly pique their interest.
Potential clients are significantly more likely to offer you their email address than their phone number, so have an email list as well. However, this indicates how personal most individuals regard their phone number. Customers are more likely to respond to your messaging if you have a mobile number since they welcomed you in.
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Economical
Text messages are inexpensive, especially when purchased in quantity. No other marketing approach offers such low-cost outcomes, especially when compared to traditional marketing channels like TV, radio, or print advertising.
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Simple and straightforward
SMS is becoming a widely used communication method due to its ease and reach. Everyone understands how to open, read, and send a text message. Furthermore, because of the length constraint (160 characters), communications are short, straightforward, and to the point. And who doesn’t enjoy something sweet and simple?
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International marketing
Text messages are intended to be delivered to anybody with a sufficiently contemporary smartphone and a phone service. As a result, you may instantly reach millions of individuals from wherever at any time.
With an estimated 7 billion cell devices in daily usage today, SMS is among the few systems that is uniformly synchronized across all worldwide mobile phone providers. Text messaging allows you to communicate with people all around the world.
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Express delivery
Apart from face-to-face meetings and direct phone calls, SMS is one of the most direct means of connecting with clients. Because the other two may be difficult, time-consuming, and costly, it’s apparent who wins!
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Exact
Once you’ve segmented your audience, you may precisely target groups of clients with a range of marketing messages. Knowing what succeeds and what doesn’t allows you to fine-tune your strategy to optimize sales potential.
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Effective
Because you can schedule text messages, you can save time when organizing your campaign because you don’t have to compose each message manually, and groups of individuals can be targeted with planned texts.
This gives you more time to focus on other aspects of your business, such as managing the majority of sales possibilities that will come back from your SMS service relatively quickly after sending.
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Analytics and tracking
SMS may also be readily tracked; most providers give delivery reports, which can be a useful resource for determining what successes you’ve had with SMS deliveries, allowing you to completely and properly assess the performance of your campaigns. You can then use what you’ve learnt in the previous campaign.
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Dependable
Mobile phones do not typically include a spam filter, much alone a spam box. SMS communications are often safer than email, which may carry all kinds of dodgy files. Furthermore, distribution occurs within 48 hours to accommodate for phones that are turned off or out of signal range.
So, for the most part, you’re aware that SMS distribution is a dependable method of inboxing your consumers. At worst, your phone number may be banned. But that depends on your content and your audience.
SMS vs. email
SMS text messages outperform email in terms of “open rate.” Furthermore, using email, you may be sending communications to clients who have long allocated your name to the rubbish box. If your messages are not sent, you will receive feedback through the medium.
Of course, emails have their place and continue to be incredibly useful in engaging with clients and creating sales prospects; as the saying goes, “the money is in the list!” However, SMS is both faster and safer in general.
Begin using SMS marketing right away.
Scot Cromer, CEO of Flight Vector, believes that “SMS is the future.” You will be left behind if you do not give a texting solution.” Luckily, starting up with Messaging does not need to be difficult. Guni’s SMS API Platform provides a series of tools to let you effortlessly design and deploy tailored text campaigns – and it’s completely free to sign up.
