The Complete Guide To Freelance Digital Marketing | XI Delta

With our ultimate guide to freelance digital marketing, you’ll get to know about:

  • What is freelance digital marketing?
  • Responsibilities of digital marketing freelancer  
  • Reasons to hire digital marketing freelancer 

What is freelance digital marketing?

Freelance digital marketing are marketing professionals who help companies with their various digital marketing needs. They basically offer freelancing services to clients. As a freelancing social media expert, you have the freedom to set your own work hours and rules which means working on your own terms and at the same doing something valuable to help clients promote their products online. 

The demand for digital marketing jobs has grown exponentially over the last few years and this cycle creates a great need to hire freelance social media managers. Therefore, if you wish to pursue freelance digital marketing, it is a great career option, especially in today’s world. 

Responsibilities of digital marketing freelancer  

Unlike various other freelancing jobs available in the market, a freelancer social media expert has plenty of things to do on his plate. In addition to the regular tasks, as a freelancer, you will be required to prepare work proposals for clients, manage accounting work as well as report. Let’s have a look at the most common work responsibility of a digital marketing freelancer: 

  • Monitoring job posting websites to look for new projects
  • Submitting job applications to secure new clients
  • Responding/ communicating with new and existing clients
  • Creating your personal brand
  • Analyzing and optimizing client websites to monitor engagement 
  • Running advertising campaigns for clients
  • Identifying ways to improvise client’s Google search rankings
  • Assisting clients in launching websites/apps
  • Creating engaging content that fulfills the need of various online marketing campaigns
  • Preparing monthly project reports and invoices

Reasons to hire digital marketing freelancer 

As a digital marketer, getting everything done, for instance, social media and content creation on your own would be a lot to manage on your plate. Here comes the need for outsourcing great talents for your digital marketing projects. Well, before that it is important to identify your motives behind hiring anyone. Are the many tasks overwhelming you, will the business gain if you focus on a  particular task and many more similar questions will help you decide when it comes to outsourcing talents. We have listed down a few top reasons why hiring a freelance digital marketer is good for your business:

  1. To Get More Things Done

Going digital for brands is the need of the hour and is no longer an option. A brand with a decent digital presence invites new customers as well as retains old customers and allows them to know what exactly to expect from your company’s services. However, handling your brand’s digital media presence is not easy. There are several things to take care of like email marketing, SEO services, managing content and more. Some of these tasks may look simple but require a lot of your time and dedication. Moreover, each social media platform requires a different strategy and is definitely not going to be easy for one person to manage all of these.

With that said, hiring a freelancer would be a good and sensible option as more work can be done with efficient resources. Digital marketing freelancers would take charge of some of these tasks and help your brand grow. 

  1. More time to focus on high-value tasks

As an entrepreneur, it is not always possible to have time for you to work on a marketing strategy as well as your business. Marketing strategies require constant monitoring and adjustments to achieve their goals. This may be a lot to manage especially if you have marketing tasks to oversee. This is why it is recommended to hire digital marketing freelancers who have the skills you require for your business. By doing so, you’ll get more time to focus on high-priority tasks or some tasks that require your attention fully!

  1. To add essential skills

Ideally, a professional digital marketing freelancer would have all the technical skills and experience required to drive your brand’s marketing strategy towards the set goal. As good as you are in the digital marketing department, there are technicalities that a professional can do better. For instance, SEO requires a specific set of skills. You may be able to learn but practically applying the strategy would take time. 

Hiring a freelancer for your project would give you the skills and expertise you require for your brand’s success. A freelancer works on various projects for different clients across industries. In doing so, they gain different skills and therefore a freelancer comes with diverse experience. Moreover, you don’t even have to train the freelancer. All you need is to tell them your requirement and they’ll deliver the work within the stipulated timeline. 

  1. Hiring a freelancer is a cost-effective option

Another reason to hire digital marketing freelancers is that it is inexpensive to hire rather than a full-time office employee. This is especially a great option to look out for any short-term projects you might need support with. Moreover, hiring a freelancer wouldn’t come with additional costs like medical benefits or other expenses as in the case of a full-time employee. 

  1. To stay flexible in your approach

Freelancers have the freedom to work with a flexible schedule. This will help you in receiving quick updates of the project in comparison to a full time employee. Moreover, a freelancer will be available for you to work at irregular hours. You may use their service to build connections and even monitor your business social media channels and respond to comments, if required, in case of an emergency situation.  

Hire digital marketing freelancer on Xi Delta

Xi Delta, Australia’s largest career marketplace is the best platform to hire freelance social media managers for your ultimate business success. All you have to do is post a job providing maximum details. You will get replies from qualified professionals within a short time. Schedule a meeting with the candidates you’re excited about and hire as soon as you feel right. Millions of users from small businesses to big corporations use freelancers to get their work done. So, if you are looking for a talented social media expert, leave it to us to help you accomplish your needs.
Looking to hire freelancers for other types of work requirements? Connect with us!


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