Technical SEO: 5 Steps to Improve Your Website Search Engine Ranking
Technical SEO is a broad term. It isn’t easy to understand, especially for ones who are new to the SEO field. Nevertheless, being the leading SEO company India, we have tried our best to make you understand this complex term in layman’s language in this comprehensive post.
In this piece of reading, you will learn what exactly Technical SEO is, and what are some technical steps to improve your website search engine ranking. Let’s start with a basic introduction to Technical SEO.
What Is Technical SEO?
Technical SEO is a part of fundamental search engine optimization that targets the optimization of a website’s infrastructure and server. The aim is to help search engine spiders to crawl and index the website more effectively so that a higher search engine ranking can be acquired. It also helps users navigate the website easily.
Technical SEO comes under on-site SEO which means all actions that come under this umbrella are performed on the website.
Why Is Technical SEO So Important?
Search engines, like Google, Bing, and Yahoo consider a multitude of factors for ranking a website on the SERP. Some factors are based on what a website is about and what information it has to offer while other factors target the user’s experience. Technical SEO works on these areas and makes the website easily readable and understandable for search engine spiders. So, it is very important to improve the technical aspects of your website.
5 Technical SEO Actions For Ranking Improvement
A technically strong website makes a good impression on both the users and search engine robots as it is easier to navigate and understand. Here we have compiled 7 technical SEO actions that can help improve your website’s technical areas. Check them out below!
Speed Up The Site
A website that loads slow on search engines makes a bad impression on the users so the search engine spiders often demote them in ranking. To avoid this, here are a few ways you can speed up your website.
- Compress web pages
- Invest in fast hosting
- Use fast “Domain Name System” provider
- Compress image files that are too big in size
- Remove unnecessary or error spaces, links, and content
- Use one CSS stylesheet
- Minimize HTTP requests
Secure Your Website
Google prefers secure websites over non-secure ones for search engine ranking. So, it is very crucial to secure your website completely.
A website owner can secure his website in the following ways:
HTTP to HTTPS- Convert your website’s URL from HTTP to HTTPS as Google does not entertain HTTP websites for ranking.
Buy an SSL Certificate- SSL (Secure Sockets Layer) is a security system that creates an encrypted link between a browser and the server. It secures your website completely. You can utilize its benefits by buying an SSL certificate for your website. Usually, a website owner can get this certificate with his hosting plan.
Create a Responsive Site
More than half of the internet users in the world prefer to browse on their smartphones instead of personal computers. So, it is crucial to create a responsive site that can smoothly run over any device, like smartphone, tablet, and PC.
Creating a responsive site is not just about installing a mobile-responsive theme. It takes more than this. You should consult a website developer, your web hosting provider, or an SEO India expert for the same.
Remove Duplicate Content
Duplicate content on a website is usually confusing for both users and search engine robots. It makes a bad impression and decreases user engagement. So, you should fix all the duplicate content issues on your website as soon as possible because once the ranking goes down, it would be very challenging to raise it up again.
Create an XML Sitemap
An XML sitemap helps search engine robots navigate your website easily. It is a detailed report of your website pages, videos, and files and the relationship between them. You can create this file using a specific tool or your SEO service provider can help you with this.
Conclusion
Search engines prefer technically strong websites over others for ranking. So, if you want your website to be a significant consideration for crawlers, we would suggest working on all the technical areas we have mentioned in this blog. This will surely help improve your website search engine ranking.
