Strategies of gaming application monetization: how to get revenue via programmatic advertising services
Entertainment mobile app developers often face the fact that their products are hard to monetize. The users may simply refuse to pay for the subscription before they start playing, especially if you take into account the huge competition in the sphere. Many prefer to search the App Store of Google Play for another similar app which is going to be free of charge. However, there are options, and below we talk about working and lucrative strategies of gaming app monetization.
Existing monetization strategies
There are several monetization models which suppose payment by the users. They may pay for:
- download
- subscription
- additional features
- full (extended) version
- access to hidden content, etc.
These strategies are widely employed, however, they often depend on the players’ enthusiasm and the recognizability of the application, as in this case, the users need to feel the urge to pay for something themselves.
What are the options for less-known applications? Of course, you can allocate a marketing budget, however, it will not be feasible in the short run. According to the statistics, the players are less and less likely to pay for virtual game perks. You will spend money on the promotion of your app, but will get no revenue in the end – this scenario is also possible.
Alternative monetization strategy: programmatic advertising
There is an alternative, though, and it is based on obtaining income not from the users but advertisers. How does it work? You, as the owner of ad space, register on a special programmatic advertising website. The service has two platforms – for advertisers and game owners. Following the registration, your game is added to the catalog. This is the place from which the robot chooses your platform and offers it to the publishers for their ads. This way, you are going to show their ads within your game and be paid for that. The users do not pay for anything – a win-win situation! To use the service you need to find a reliable programmatic advertising service, register there and set up your account.
