Should You Design Your Own Business Card?
Business cards are the cheapest yet most effective marketing tools out there today. It may seem like digital marketing tools have taken over, but nothing works as well as a business card in the professional world. Business card printing services offer endless options in terms of texture, content, typeface, and design. These cards are the best representatives you can send to create professional relationships and business.
With the advancement of design technology, small business owners have taken to designing their business cards. However, if you have been wondering whether you can take up the task of designing and printing your business cards, here are some reasons you should reconsider.
#1 Design Difficulties
When you established your business, you had a vision in mind and the skills and tools to work towards it. The process behind a design project is not far from this. You need to have an artistic vision and the skills to execute the idea in your mind to create a suitable business card. Unless you have considerable artistic abilities and experience with the design tools in use today, there is a chance that designing your business card can be disastrous.
Additionally, professional designers know about the designs that work in the market. There are ways in which specific colors, textures, and techniques can speak volumes about your brand identity that only a professional with experience can understand. So, opting for a professional is your best bet if you need a card that looks prim and well put together.
#2 Budget Woes
Small businesses decide to design their business cards to cut back on expenses. Sure, you can save up a few bucks by choosing to create your business card, but the time and effort you will need to start the project can be more expensive than you think.
On the other hand, business card printing services complete the job on a shoestring budget based on your instructions. Even if you can’t afford an agency, some talented freelancers complete such tasks at nominal rates.
#3 Finishing Touches
The best thing about a business card is that you can create an impression about your firm with a small piece of paper. As an amateur designer, you may not be able to give a professional look to the card you have designed and printed on your own. Unless your small business is a design company, taking professional help is the best way to ensure that your business card hits all the right spots with the receiver.
From embossed letters to creative cut-outs, there are many eye-catching elements that you miss out on when you DIY the business cards. Avoid frustration and get assistance from an expert even if you decide to create your business card.
Should You Use A DIY Business Card?
Unless you have prior experience, your best bet is to choose a professional to do the job for you. However, you can stick to the basics and design a business card yourself if you are only setting up your business. Then, once you have a loyal customer base and enough funds to spare, go out and splurge a little on your business card.
Having a catchy business card instead of the barebones of one can attract new customers to your business. You can use this opportunity to revise your brand image and connect with an audience you didn’t approach previously. The effort will be worth it.
