Retail Isn’t Dying, It’s Transforming and So Does You – Reasons to Take Your Brick-and-Mortar Store Online
The retail landscape has completely changed in the last one decade. Earlier it was the threat from large chain stores and now it is the rise of eCommerce sites, as small retailers and shop owners have no idea what to do. And it is also painful to see the deformation of small businesses because of the worldwide pandemic. If you also own and run such a business then you might be thinking what is the thing that you are doing wrong? To be honest you are not doing anything wrong but it was how the world used to run. The rise of technology has completely changed today’s scenario. Just like you need to use smartphones for everything, you must also learn to sell your products online.
JHKinfotech – a renowned website development company from Australia believes that taking your brick and mortar store online is the best solution to survive in the market. This statement is true to every extent. Go on Google and search for online stores and you will see thousands of stores pop around you. No, we are not saying that shutting down your physical store is a good idea, because leveraging the benefit of omnichannel retail is the ingenious kind of thinking you need to survive in the marketplace. With both a physical and online store in place, you can offer services like BOPIS(buy online pick up in store), online returns/exchanges, curbside pickup etc. These are the kind of services that people are expecting from you.
We are in the post-Covid era and diversifying your business and consulting the web development company in Australia is the smart move to make. Because having more than one way to reach your customers and generating revenue from it will likely benefit you for years to come. If you own a brick and mortar business and are still unsure about whether to jump online or not then JHKinfotech explains why going online will help you encourage more purchases and survive in the competitive market.
Make selling online as smooth as possible
Becoming an omnichannel business doesn’t have to be complex and tiresome. Connect with the experts from the JHKinfotech as we will walk you through how easy it is to design your site, buy the best domain, set up your payment gateway and much more with ease.
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Economical Expansion
Unlike traditional brick-and-mortar expansion, launching an online store is forthright and cost-effective. You do not have to pay additional rent, employee salaries and another disbursement as expanding into the digital world of commerce requires minimal overhead costs. With the expertise of eCommerce website development Australia you can get your own online store without breaking your bank.
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Increases Brand Awareness
It’s the brand that sells no matter what the scenario is. Because branding is the art of aligning. What you want people to think about your company with what people do think about your company and vice versa. Just because you are a small or medium-sized business doesn’t mean you can’t fight the big game players in the market and acquire a large customer base. Maybe only a few people have an idea about your brick and mortar store but by going online and implementing a solid search engine optimization strategy you can get your eCommerce website to the top of search engine result pages and most importantly onto shoppers’ radar. Probably something you can do just by having a physical store.
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Increased Customer Reach
Having an amalgamation of both brick and mortar stores and an eCommerce website. You open more channels for your customer to find you. You have a plethora of platforms where you can market your business. Effortlessly increase your customer reach within a few days. Gaining the ability to meet new and existing customers anywhere they happen to be is the greatest superpower at the moment. Connect with the commerce website development Australia, get a kickass domain name for your online store, market your business at the right channels and let your customers find you on their mobiles, desktops, or laptops.
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24X7 Sales
It’s not like the technology is here to ruin rather than help you to make sales 24X7. In the last decade having your business online 24X7 been one of the keys to winning the marketplace. Relying only on a brick-and-mortar store means you are missing out on the opportunity to make sales even when you are asleep. With an online store, you free yourself from any constraints like standard working hours, must be present at all times, and hire extra staff. If you never thought about how a website can help your business then you are enlightened with the benefits.
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Build Trust
You may be thinking about how you can build trust in your customers without them visiting your store and communicating with them? When it comes to the internet then the features like SEO, content, expressive product descriptions, customer reviews, a running blog, answering your customer’s questions online help you establish brand authority and build trust among the customer. Once they start to trust your site you will have a list of loyal customers in large numbers.
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Better Customer Engagement
After reading the above points we are sure this won’t come as a surprise. An online presence helps you get that extra customer touch for your business. The web development company in Australia believes that creating more of these touchpoints makes it easier with your customer base and keeps them coming back to your store or website in the future. Customer Engagement can be done elegantly through social media integrations, product suggestions, Live Chat, automated email campaigns.
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Increased Customer Satisfaction
It’s all about customer satisfaction and which business. Who can quickly offer this to the customers will stand tall in the market. Taking your brick-and-mortar store online is the best way to increase customer satisfaction. And eventually, it brings in strong brand loyalty. Now, who wouldn’t want to do that?
Retail Isn’t Dying, It’s Transforming and So Does You
Some of you may be thinking that brick-and-mortar shopping is becoming obsolete? Absolutely not, having yourself online is like the cherry on the cake and providing customer effort. Moreover, consumers still want to touch, feel and examine them in person. But in this super busy schedule, they also expect a little flexibility and convenience. From today’s retailers and online shopping helps them with it. JHKinfotech as the leading web development company believes this scenario has helped retailers. More as they now have a channel to scale their business with ease and be consistent in the market.
Conclusion
If you are ready to meet the demands of the modern-day customer then take your business online. With years of experience and expertise. JHKinfotech helps with establishing your store on the internet and takes you to new heights.
