eCommerce retention management is one of the integral tasks to fulfil for generating steady growth if revenue. When we think of eCommerce revenue growth, then frequently think of tactics & strategies for attracting new customers, hence improving the shopping experience, and broadening our reach.
ecommerce retention management is just as important in eCommerce as new customer acquisition. A comprehensive retention program can boost average order values, increase purchase frequency, and even broaden your reach via referrals and word of mouth.
Send Exclusive Promotional Emails to Return Customers
Sending out exclusive deals is one of the best ways to make one’s current customers feel important. Make them feel that you value them.
This one is fairly simple to implement. Offer compelling benefits and send it to your existing customers and targeted customers via email.
Increase Customer Service And Success – concentrate on it
Customers feel undervalued, underappreciated, and unneeded. Receiving poor customer service, clumsy onboarding processes, and poor-quality (or non-existent) customer success initiatives.
Paying attention to these areas will be critical for subscription eCommerce brands.
Don’t overlook the significance of developing a coherent customer onboarding sequence. This may include personal exposure from a customer success agent, or automation, depending on your industry (as is more common in B2B eCommerce verticals).
Increase customer interaction using emails
Interaction is the key to making your business coherent and this is one of the reasons that you need to use this as an eCommerce retention management strategy. There are different methods that you use to improve interaction with your customers and can improve in retaining customers.
For eCommerce, you can let them know of the new features, new products, exclusive offers, and much more.
This way you will be able to increase website engagement and traffic along with the customer engagement.
Develop An All-Inclusive Customer Onboarding Program
For eCommerce subscription brands, customer onboarding programs are critical.
The first step in your retention strategy is onboarding, which begins with an informative welcome email.
- A Birchbox, a subscription box company for beauty and grooming, sends a simple “Here’s what to expect” email.
- Onboarding email for Birchbox eCommerce subscription
- Setting and reinforcing expectations is an excellent way to manage customer sentiment and avoid dissatisfied customers.
Wherever possible, personalize communication.
In eCommerce retention management personalized experience is everything. Two-thirds of your customers expect you to understand their specific needs and desires. 52% anticipate the personalized emails.
Promotions for eCommerce brands should be based on product preferences, previous purchases, and purchasing characteristics.
Develop A Loyalty Program for Customers
Loyalty programs remains a simple way to influence employee retention. The coffee card remain the most basic version of the loyalty program (buy nine, get one free).
Globally known – Point systems, with buyers earning points for completing specific actions.
These could include:
- Creating a new account
- Making their initial purchase
- Giving them points for every dollar they spend
- Making a Google review
- Introducing a friend or family member
- Social media followers for your brand
Make it simple for customers to access their accounts.
- Their name and other personal details
- Credit card information
- Addresses for delivery and billing
SaaS companies are doing it. This is a new trend that will help increase customer retention. The market for SaaS customers is well-educated now. They are aware of what they use. They are aware of what they are buying. They are very concerned about the usability of the SaaS products. This is why you’re dealing with such a large customer base. These customers must be onboarded and retained.
This blog will share a checklist to help you retain customers.
Price Improvisation
It is not possible to keep customers happy with the same price for your SaaS products for a long period of time. Pricing must be constantly improved. To offer customers the best price, you must look at what your competitors are offering. Also. Sales and marketing executives are key to determining the price of your product. Also, you will need to determine your product’s value. Your product value is the perceived worth of your SaaS products by customers. This value is used to determine the price of your SaaS product. To test the price you have set for your SaaS product, you can use your SaaS customer retention tool. If you can offer competitive pricing, your chances of increasing and maintaining customer base increases.
Customer Care
Experts say to treat customers with importance and care. Only then can you expect to retain customers. To provide the best customer service, you can choose to use the SaaS customer retention program. To provide the best customer service, you must be available 24/7 to customers. Chatbots remain also used in customer retention software and subscription management. Chatbots allow you to be there for customers whenever they need you.
Are you also aspired to increase customer retention? SaaS companies are doing it. This remain a new trend that will help increase customer retention. The market for SaaS customers is well-educated now. They are aware of what they use. They are aware of what they are buying. They are very concerned about the usability of the SaaS products. This is why you’re dealing with such a large customer base. These customers must be onboarded and retained.
This blog will share a checklist to help you retain customers.
Price Improvisation
It remain not possible to keep customers happy with the same price for your SaaS products for a long period of time. Pricing must be constantly improved. To offer customers the best price, you must look at what your competitors are offering. Also. Sales and marketing executives are key to determining the price of your product. Also, you will need to determine your product’s value. Your product value is the perceived worth of your SaaS products by customers. This value is used to determine the price of your SaaS product. To test the price you have set for your SaaS product, you can use your SaaS customer retention tool. If you can offer competitive pricing, your chances of increasing and maintaining customer base increases.
Customer Care
Experts suggest to cater your customers with importance and care. Only then can you expect to retain customers. To provide the best customer service, you can choose to use the SaaS customer retention program. To provide the best customer service, you must be available 24/7 to customers. Chatbots are also used in customer retention software and subscription management.
Customer Journey Tracking
You must track your customers’ journeys if you want to keep your customers. It is important to know the buying habits of your customers. To do this, you need to track their journey. Your SaaS customer retention platform can be used to track the customers’ purchasing habits. This allows you to make future-oriented decisions for your company. You can track the customer journey and see which customers are likely to leave your platform in the future. This will help you to create a strategy that keeps these customers on your platform.
Scheduled customer conversation
You can schedule customer conversations if your goal is to retain customers. You should not just let the customer go. Your assistance is essential to help him understand and use the platform you offer. It is best to schedule a conversation with customers if you want to communicate with them. Many SaaS companies also have a customer communication calendar. This calendar is used to contact the customer and allow them to communicate with you. Things will go smoothly if you follow the schedule. Customer doesn’t get frustrated and his lifetime value (CLV), increases.
Reward Program
You must create a reward program that rewards loyal customers if you want to retain them. Loyal customers do not necessarily mean customers who cancel their subscriptions regardless of what happens. Loyal customers are those who continue to use your product. If there are any issues, he will contact your sales representatives. He should also give you a chance to offer him what he expects from you. For such customers, you should create a reward program.
If you are looking to reduce customer turnover and fix customer leakages, the SaaS retention solution is the best option. Satisfying the customer is the best way to grow your customer base and keep the ones you already have. SaaS customers will be more satisfied if they know they are only paying for the services they use. This guide will provide you with all the information necessary to ensure customer retention in the SaaS subscription market. We hope you find the best customer retention software.
Ecommerce Retention management with SubscriptionFlow
SubscriptionFlow is a subscription management platform and customer success platform that provides its features and solutions to businesses for growth and scalability.
SubscriptionFlow has recently launched an in-app named as RetentionFlow. It helps businesses keep a look at the customers to manage their customer retention rate.
Schedule a demo with SubscriptionFlow and increase your ecommerce retention management seamlessly.
