You can promote your products on marketplaces like Amazon, Etsy, and eBay. They are very different from the products you have on your website.
There are many ways to specialize your marketing strategies and techniques for Amazon sellers or on Amazon marketplaces.
These are the top pro tips from experienced sellers and experts to increase your Amazon sales.
Optimize your Product Title
The product title is one of the most important and immediate things that attract buyers’ attention. You must optimize it as best you can.
Amazon has a simple but effective formula. You will need to ensure that the product title conforms to a certain structure.
This structure uses brand/company name + your product name + the features you include in your product title.
Multiple types of features can be added, such as color and size, use, or a particular specialization.
These optimized product titles will allow potential buyers to see exactly what you offer just by the title.
Automate Product Pricing with a Repricer
Although you can manually price your Amazon inventory, it will not be enough to keep up with your competitors.
This is because your competition uses automatic repricer to gobble up your sales, as they reprise their products at a mass scale even before you have started.
Enhance the Quality of Product Photos
Showing buyers high-quality photos of your products will help you grab their attention and show that they are serious about purchasing.
Amazon needs to enhance the quality of product photos. Here are some tips to improve the quality of your product photos on Amazon.
- Use a white background or a light-neutral backdrop.
- Use the flash sparingly and keep your white balance on auto.
- Shoot in natural light whenever possible.
- Window light is your primary source of light and you should aim as close as possible to the window.
- To stabilize your shot, use a tripod.
- You prefer product photos taken from different angles.
- Use a white cloth to create a seamless background.
Follow the Amazon Seller Rules
To achieve better Amazon search results and higher sales conversions, you must create high-quality Amazon listings.
You must follow Amazon’s listing requirements for products. They are always changing so you will need to keep up to date.
You must also increase the number of buyer reviews, as this is one of the most important marketing strategies that help you increase Amazon sales.
You just need to follow the Amazon seller guidelines and rules. This will help you optimize your store for steady growth.
Trademarking your brand
Amazon offers unprecedented opportunities for you to be an Amazon seller of your registered trademark or brand.
You have access to the Amazon store and enhanced brand content. It also includes headline search ads and a Trademark violation tool.
Enhanced brand content can help increase sales conversion rates. Amazon Storefronts will, however, help you to effectively traffic to your Amazon store.
Another type of deal is when you get a trademark to protect your Amazon seller brand. It gives you a competitive edge and credibility.
Increase Exposure by Using The Keywords
Different search terms are used by potential buyers to find the products. It changes over time.
It is important to keep up to date with the most relevant and high-ranking keywords in order to optimize product titles and descriptions.
This increases your chances of being found on Amazon more often, which can boost your sales.
You can use Amazon-ASIN or SellerApp to find high-quality amazon keywords.
Optimize Your Product Listing To Generate Sales
You will lose a lot of money if you don’t comply with the Amazon seller guidelines and standard SEO practices.
There are several optimization techniques you can use to get people to click on your products or more clicks through your Amazon listings.
To get high-quality information copy for your products, hire a professional copywriter.
Mobile-First Product Listing Optimization
Already know how to optimize Amazon’s product listings to increase sales.
Optimizing product listing is not enough. This is a common mistake, but it is too important not to be considered.
Mobile surfing is becoming more popular and people are also shopping online with their mobile phones.
Searching for Competition
You can keep your eyes on the prize and set realistic, but achievable sales goals.
This is one of the most effective ways to find the competition, which can be a great resource for improving your Amazon marketing and sales strategy.
- Which high-ranking keywords are your competitors using?
- What amount are they spending on their advertising budget?
- Which pricing strategy do they use?
- How are their sales and product pages optimized?
- Which products are they selling?
Always include graphics in your product images
Add additional graphics to your product images to increase your Amazon listing’s visual appeal.
These graphics can be used to show your product for other purposes, such as:
- Highlighting the best features
- Demonstrate how it works
- Can the size guide be used?
- Promotional purposes
- Different parts of a product highlighted
You can find many more. It all depends on the product you sell on Amazon.
Find More and More Reviews
No matter how many reviews you have about your product, it doesn’t mean that they are enough.
Amazon products need more reviews. It is important to have more reviews and to make sure that they are updated regularly.
Remember that Amazon only sells products with a high number of positive reviews.
Even if there are a few negative reviews about your product. You can still make your product more popular by getting more positive reviews.
Customers are more inclined to buy products with mixed reviews (mainly positive reviews), than those with few reviews or none at all.
For more sales, aim higher
Your goal is to achieve greater sales, but also for the vision of your products. To increase your sales, you must look beyond Amazon.
You don’t have to think that you are selling on Amazon.
Amazon will help you to think bigger about your products, and you’ll see Amazon sales grow.
Long product descriptions
You should not write an ebook about your product, or add fluff to make it more “long”
To reduce the perceived lack of knowledge, credibility, and familiarity with your product, it is important to provide adequate information.
Write a detailed, concise, and to-the-point description. Do not hesitate to write more than 1,000 words, or even less.
