Online marketing tools for small Business Owners

Each small business owner should have tools to help them get their marketing campaigns up and running. Unfortunately, the majority of them are designed for enterprises or businesses with funds that don’t necessarily justify the return on investment.

One of my hobbies is trying out different tools and determining the most effective tools for me and my team to employ for our campaigns.

After extensive trial and error, I’ve compiled a few of my favorite tools that I think each small business should keep in its toolbox. It is important to have these tools in your toolbox. Editor’s Notes: Each of the tools on this list has an option to download a trial version. It is a must to have them.

1. Answer the Public

This tool from Answer the Public is free and is now an integral component of our strategy for content. It is used to identify the subjects and queries that surround the key keywords we would like to be ranked for. Then, we try to provide as many answers to the questions as we can use our content. So that when Google examines which websites offer the most information on the subject it’s not just that we’re more likely to be ranked however, we’re also more likely to attract visitors as we can answer the most crucial questions they’re asking. Yuri Shafranik

2. Open Site Explorer

Understanding your link profile as well as the profile of your competitors is vital to building the Domain Authority. One of the most effective strategies during every SEO campaign is simply to paste the URL of your competitor into OSE and look up all websites that link to them, but not to you.

3. Screaming Frog

The Screaming Frog is the preferred crawler for almost everyone working in the field. Although they do offer an option to pay for the program, you can explore as many pages at no cost, which leaves the majority of small-sized businesses unaffected. Like we said the tool is great to find broken links, analyzing your redirects, identifying websites that do not have meta information, and identifying duplicate content at the URL level.

4. Siteliner

Siteliner is a dream that comes real for fast and thorough duplicate analysis of content. They also restrict the number of pages that you can search however the vast majority of small-sized businesses are satisfied with their free version. Simply type in your URL in their search bar and hit enter. You’ll get a wealth of useful information, such as:

• Duplicate content
• Common content
• Unique content
• The average size of a page
• Average load time for pages
• The number of words per page
• Internal Links
• External Links
• The ratio of HTML to Text

5. Portent’s Title Generator

Get rid of writer’s block using this helpful tool. Our team of content writers loves to make use of this tool to create high-quality, shareable content ideas. By pressing the button, this tool will give you titles that vary from serious to hilarious. There’s been no one who’s been able to say:  WOW, that sounds like a boring article; I’ll read it!  Enjoy it Even in the event that you don’t have the most appropriate title, you’ll be able to get your creativity flowing.

6. Google Keyword Planner

Google’s Keyword Tool is an excellent tool for small businesses that are looking to launch a Pay-per-Click campaign. There are numerous opportunities to utilize this tool while setting the Adwords campaign. One of the features we love is the calculator for search volume. You can type in keywords and check how many people have searched for it in each month of the previous year. Then, you can add location targeting to estimate the number of monthly views you’ll receive for that particular keyword in your region. On top of the search volume parameters, you can examine the level of competition and suggested bids for the keywords you choose.

7. Moz Local: Check Listing

The most important issue for any small business doing business locally and wishes to appear on search results is the uniformity of their address, name, and telephone number (NAP) across different citation sources such as Google, Yelp, Facebook Yellowpages, and many more. Moz Local’s tool provides you with the opportunity to review your NAP and then fix it easily yourself. It is also possible to hire them to complete the work for you. Whatever you choose it’s an excellent tool for quick analysis and improvement. Yuri Shafranik

8. Keyword.io

Keyword research is an essential aspect of every small company’s SEO strategy. This tool is a great resource it is possible to get keyword suggestions via Google and Fiverr for you to determine the best keywords to focus on and/or areas to develop content around. However, at the free price, you’re not able to access important indicators like keyword competition and search volumes.

If you’ve got an extra few dollars to spend, Moz Pro has done excellent work with its keyword tool and has recently released an upgraded version that includes free access. Also, there’s the old-school favorite, Long Tail Pro, which integrates together Moz as well as Adwords to give you amazing data on a massive size.

9. Facebook Audience Insights

Facebook Auditor Insights is a fantastic free tool to conduct research on content and market. Through a simple click and selecting the right option, you can access specific demographic data regarding your target audience, and discover some new information.

One of the best ways to use this tool? Let it help you develop content that your viewers will appreciate. For instance, if you’re a local company, you could enter your location or service area and then toggle on the option to advance (bottom on the right column) choose a home,  and start discovering what residents of your neighborhood are looking for.

10. Pablo by Buffer

With Buffer’s no-cost social media tool, you’ll have access to more than 600,000 photos (or the ability to share your personal) as well as all the tools required to make you a social image professional. Start by choosing an image. From there, you can overlay text with it, select sizes, filter options, or logos, then share or download. In a matter of minutes, Pablo makes it easy to move from Photoshop beginner to a professional in social media design.

Bonus: Followerwonk

Followerwonk is an amazing tool to quickly and effortlessly analyze your Twitter followers’ followers’ information that you can use to build your business. It lets you look up Twitter bios, analyze accounts to see if they have connections, search according to the area, check out who else follows, and find influential individuals. It’s a tool that has numerous uses that can take some of the burdens of identifying the people that can most benefit your business.

No matter if you have your own small business or market to customers, these no-cost tools can provide the right expertise and insights to your marketing efforts. Postpear