Google is on a mission to become the best search engine in the world. Because of this reason, in 2018 alone, Google had updated its algorithm 3234 times. While everyone wants to rank on top of the search results, very few are successful in achieving this feat. In this article we will discuss different on-page SEO factors and how can one rank their web page on top in 2021.To polish your SEO skills and digital marketing skills as a whole, enroll for these Digital Marketing Courses in Pune
What is On-page SEO?
On-page SEO, also known as “On-site SEO”, is a technique of optimizing a web page content for people and the search engine. Despite Google’s consistent efforts and updates, it’s far from being perfect and needs help in understanding new content. This is where on-page SEO comes into play. This technique helps google understand your website better and improve its ranking. This eventually leads to more traffic on your website.
Optimizing Content for SEO
Now that you have understood On-Page SEO and why it is important, let’s move on to working on optimizing your content for SEO so that your page ranks on top in the search engine.
Use target keywords within the first 100 words:
This old-school tactic is still relevant and is a game-changer in ranking a page. You should mention your targeted keyword within the first 100-150 words. This would help google identify what users will derive from your page. This makes intrinsic sense. For example, if your article talks about the benefits of a vegan diet, why would you want to mention “vegan diet” towards the end of the article? That’s why it is important to mention the target keywords at the beginning itself.
Wrap text in H1 and H2 tags:
The H1 tag is like a mini title tag. You should wrap your blog’s title in this tag. However, you should use subheadings and wrap them under the H2 tag. Use your target keyword in at least one of the subheadings and wrap that under the H2 tag.
Keyword frequency:
Keyword frequency implies the number of times a keyword is used. Though Google might tell you that it doesn’t matter, SEO experts would tell you otherwise. Using a keyword multiple times adds certainty to the topic. However, make sure to not stuff the blog with keywords or else it would look spammy and might give you the opposite results.
Use outbound links:
Using outbound links confirms the topic and lets the search engine know that your page is a spot of quality information.
Optimize the URL:
URL has become important for SEO than it was before. Try to make your URL short and include a keyword in it. It’s simple as that.
Optimizing Title and Description Tags
Even Google agrees with the fact that titles are important for your page’s ranking. Descriptions are another important factor to determine the number of visits to your website. Users go through the descriptions to figure out which link should they click on. Let’s discuss how you can optimize your titles and descriptions for SEO.
Front-loading the title:
The title is one of the most important factors for on-page SEO. Your title provides google with a high-level overview of what your content is about. You should try to include your keyword in the title and as early as you possibly can.
Using title tag modifiers:
Modifiers, such as “guide”,” steps”,” best”, etc. would help you rank for long-tail versions of your keyword.
Optimizing meta description:
Google recommends writing your meta description. Make sure to include the keyword in the meta description. Having an awesome meta description will help you stand out from the competition and the keywords in the description will be highlighted in bold when users search for them. Both of these would improve your CTR. To become an SEO expert and master other digital marketing skills, join this Digital Marketing Training in Pune.
Creating SEO Content
In the digital world, content is central to any digital marketing strategy. Good content will power up your on-site SEO efforts. If you produce great content, users will appreciate it and will be more likely to engage. To produce the winning content that ranks on top, follow these tips:
Create unique content:
Unique content is not limited to just plagiarism. It means that you bring something new to the table that is not already there. Unique content is highly rated by the search engines and web pages are penalized if they have duplicate content.
Post valuable content:
Remember, you’re posting content for your readers. Just posting something new will not be enough, it has to be super valuable too. Adding details such as images and screenshots, crisp writing, posting the latest content and showing expertise will help you big time in ranking your page on google.
Satisfy the intent:
If you post unique and valuable content but it fails to please the searcher, it will be sent to the higher numbered search pages. Make sure to provide what the searcher is looking for. Satisfying the search intent will also increase the credibility among the visitors and will boost traffic.
Optimizing for CTR
Having a good click-through rate will serve two purposes. First, it will improve your rank in google. Second, it will drive more traffic to your page. Use these tips to optimize your CTR.
Include questions in your title:
Research shows that having a question-based title is more likely to get the searcher to click on the link than otherwise.
Mention the current year to the title and description:
When you mention the current year to the title and description, it will be perceived as the latest content by the searchers. This would improve your CTR.
UX Signals
Google notices the activity of your visitors. Factors, such as dwell time, bounce rate, etc. play an instrumental role in determining the rank of your website. To learn more about digital marketing, join these Digital Marketing Classes in Pune
Show content above the fold:
People are looking for quick solutions to their problems whenever they visit any web page. If you push the content towards the bottom, it will likely result in an increase in the bounce rate.
Make the content easy to skim:
Learn to group the words and put the content neatly and cleanly. Make it easier for your visitors to grasp the crux by dividing it into chunks rather than dense paragraphs.
Build a community:
Having an active community will increase engagement. Thus, your bounce rate is going to be low when your visitors are active and interacting with your page.
These are some of the ways that will improve your website’s rank on Google in 2021 if implemented properly. Other advanced techniques include internal linking to high authority pages, boosting page speed to reduce loading time and avoiding bounce rate, image optimization by giving every image on the site a filename that is descriptive and an alt text, voice search optimization because of the rapid growth of voice searches, etc. will further improve your rank in Google and drive more traffic to your website. If you want to master digital marketing concepts, join this Digital Marketing Institute in Pune.
