Do you want to know which way the social media winds are blowing? Experts advise that you begin by grasping the significance of social media demographics and the impact they play in the success of marketing campaigns.
We’ve compiled a number of figures that show the present situation of social media. This information allows you to discover new ways to engage your target audience, reach out to the appropriate individuals, and fine-tune your marketing strategy.
If you look at some of the finest digital marketers in the business, you’ll see that they keep a close watch on the latest demographics and trends so that their marketing plans have a strong base.
These marketers understand where their target audience is most likely to be active on social media, which helps them pick the best platform for promoting their brand or business.
Selecting the correct combination of social media channels is a critical decision that may make or break a campaign’s success. For marketers who plan digital marketing efforts on a regular basis, this is a significant barrier.
You must go further into the demographics and trends to find the solution. Consider how many women have pinned Pinterest boards as DIYs or other projects, how many people are clamouring for more bitmojis or additional privacy settings, and how many people are attracted to or angered by the advertising that appear between Facebook videos. To attract more individuals, you may schedule LinkedIn posts.
Social media statistics may reveal a lot about what’s going on in the social media world right now. Close all your other browser tabs and get a cup of coffee because we’re about to go through the social media demographics that will matter to marketers in 2021.
General Social Media Demographics
With time, the popularity of social media has grown, as has the variety of platforms available. On many social media platforms, social media marketers are now more engaged than ever before.
A large portion of the world’s population is active on some platform or another, ranging from established platforms like Facebook to platforms like Instagram and TikTok that attained sudden prominence within a few years.
Do you want to delve a little deeper? Let’s take a look at some social media numbers in general.
By 2020, there were over 3.78 billion active users on social media. The graph is continuously rising, and by 2025, it is expected to reach roughly 4.41 billion people.
- Every day, the average user spends two hours on social media.
- Around 98.8% of individuals use social media on their mobile devices, and they spend more than 4 hours on them.
- A typical user has 8.4 separate social media profiles.
- Do you want to know which three platforms are at the top of the list? Facebook, Instagram, and WhatsApp are the most popular platforms.
Social Media Marketing Demographics
Following that, we’ll go over some key social media marketing statistics that every marketer should be aware of. Try to discover strategies to get the most out of the demographics while you’re looking at them.
Let’s start with the social media statistics for companies and businesses:
- Approximately 40.4 percent of users use social media for work.
Advertisements are great for marketing a company, but 42.7 percent of internet users prefer ad blockers. Approximately 22.3 percent of internet users believe that too many advertisements are irritating and irrelevant. These are the two most important reasons to use ad blockers. (Make a note of this if you’re running many advertisements at the same time.) - About 54% of social media browsing sessions are devoted to product or brand research.
- Approximately 69% of marketers use social media to raise brand recognition.
- Consumers or followers of 57 percent of firms follow them to obtain the newest information, whereas 49 percent of customers unfollow their favorite product due to bad customer care.
- 71% of customers have had a great encounter with a brand or product that they have recommended to family or friends.
How can we overlook the effect of influencers? According to statistics, roughly 49% of customers prefer the advice of their favorite influencers. - Social media marketing, according to 73 percent of marketers, is highly successful for their organization.
Social Media Platform Demographics
Each social networking site comes with its own set of advantages and disadvantages. As a result, bloggers and influencers must devise platform-specific techniques to grow their followings, likes, and engagement.
Understanding the characteristics of each platform and determining how you can exploit the platform’s audience to your advantage is the most critical thing you can do to reach out to your intended audience.
It’s simple to take the next steps, such as communicating with the proper audience, after you’ve picked the ideal platform for you. So, scroll down to get the most recent data for each platform and decide which one is best for your efforts.
Facebook Demographics
Let’s start with the numbers from Facebook.
- Guess how many active Facebook users there are. With 2.85 billion active members, Facebook is the most popular social media site.
- Facebook videos are watched on mute by 85 percent of users.
- Facebook is the most popular social media platform among Generation Z. Around 53% of Gen Z uses Facebook on a daily basis.
- Small companies may be found on Facebook. For small enterprises, Facebook is used by over 80 million users.
- When it comes to Facebook interaction, the percentage is 0.09 percent across all industries.
- Around 80% of Facebook users access the site via mobile devices.
- On average, a Facebook user spends 58.5 minutes on the site.
- Wednesday at 11 a.m. and later is the greatest time to post on Facebook.
- Facebook interaction is heavily influenced by videos, with videos receiving at least 6.15 percent greater engagement.
Conclusion
One of the most important aspects of developing a high-ROI marketing plan is understanding social media analytics. We’ve accumulated various statistics for each social media site to make it easier for you to choose which one to use. You can also follow our Technology Blogs for more trending news.
The best way to take advantage of these figures is to use a social media automation tool that automates routine tasks. A quick search for Hootsuite alternatives can provide a number of results.
Create an effective approach when you’ve settled on your platform, and one of the best techniques is to use social media demographics.
