“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.”

Search Engine Optimization (SEO) is one of the great strategies to attract potential customers to your website. However, one needs to use it the right way to generate organic traffic. It is an important component for digital marketing that focuses on improving your website rankings in the google search results. SEO is a fast-moving industry and the trends continue to evolve year after year. Though, some practices like proper attribution of metatags are always considered good. As agency professionals, one must keep up with the latest trends and changes to understand its potential impact. 

Experts from Brandhype, one of the best SEO companies in Delhi believe that these 8 important trends and changes are likely to impact how businesses advertise online to drive more organic traffic to their site in 2021.

SEO trends in 2021

As we all know to rank higher or to maintain your rankings, businesses need to constantly modify SEO strategy according to Google algorithm changes. Here is the breakdown of the most recent SEO trends to follow in 2021 curated by Brandhype, the best SEO agency in Delhi.

1. Mobile SEO

With so many users spending a lot of time browsing on mobile phones, mobile SEO becomes an impactful trend. If you’re doing SEO for desktops you only need to make a few additional changes like consider site design, site structure, page speed when optimizing for mobile. Focusing on mobile SEO is important as it ensures mobile users have a good experience and moreover the number of mobile users is only going to become more so in the coming years!

2. Video Content

With everyone online all the time, video content has become more crucial than ever to influence consumer’s purchase decisions for products and services. Brands must look to optimize video content keeping in mind the SEO strategy a video component should have. High-quality videos have great potential to boost your SEO campaign and generate targeted traffic. So, if video content is used in the correct way fulfilling the short attention span of potential engaged customers, it can generate good engagement and views. 

3. Core Web Vitals 

This year more than ever, Core Web Vitals will gain prominence ranking factors. This means SEO will focus on a good user experience including easy mobile navigation, quick loading time, interactivity and visual stability. The more focus your website is on meeting user requirements, the better your chances are to make it to the top ten in SERP. The key takeaway of this latest trend according to Brandhype’s expert SEO professionals is all about page loading speed and its stability upon loading. 

4. Local Search

Don’t underestimate the zero-click searches as more than 50 % of searches on Google are of this kind. SEO is crucial and the need of the hour because of the increase in rising zero-click searches where top search results provide answers to users’ queries via the SERP.  Many zero-click searches are local that end without any click due to the rich information in the SERP. For instance, Google business listings featured snippets with answers and more. 

In some cases, users get the answers without even having to finish typing out a query. Well, this is possible provided your blogs, ads, the website contains the required keyword according to the search intent of the users. This is why it is important to spend some time finding the right keywords. It will help drive traffic to your website and generate more sales. 

5. High-Quality Backlinks

Google’s search quality indicates that high-quality backlinks help with rankings. Generating one backlink from a reputed site is considered to be more useful than a number of low-quality links from other multiple websites. Yes, creating a backlink is no new SEO trend but is definite to stay here for now and beyond. 

6. Voice Search

According to Google reports, 27% of the online global population is using voice search on their mobile phones. Without a doubt, this feature is going to change the way the world interacts with search engines. Since voice search optimization is growing as more people are opting for it, it is expected to be a major game-changer in terms of SEO. Most of the queries are specific and users looking for a definite answer to their queries using the voice search. While the AI race to a world is at all-time running quickly, it is for sure going to alter the SEO landscape. We can expect answers to users’ questions prior to them even asking!

7. Artificial Intelligence

Artificial intelligence and machine learning are growing trends worth noting. The reason behind the impact of AI on the SEO landscape and marketing industry is the personalized search option that AI provides. This is why many organizations are turning to these automated tools to get their work done quickly and efficiently. The utilization of AI can be a game-changer. It is definitely a great time now to research and try AI software for your content writing, generating headlines, keyword research and any more functions you could think of. 

8. Unique and original content

SEO and content are made for each other. Great content plays a crucial role in SEO and is never going out of trend. Content that engages the users and compels them to take an action is considered to be high-quality content. Moreover, what helps, in the long run, is to ensure writing buyer-centric content and not mere sales copy. Therefore, it is important to focus on your user to help your site perform better and rank high on search engines. 

Need help with SEO?

Are you looking for an SEO company in Delhi with a proven track record? You have come to the right place. We are not just the top SEO agency in Delhi but a full-fledged digital marketing company having a team of professionals working towards building your business presence online by providing services including SEO, PPC, Social Media Management, Email marketing, Web development, Online Reputation Management and more. So, what are you waiting for? Reach out to Brandhype. We are a top-notch SEO agency that will help you boost the online visibility to stay ahead of your competitors!