Importance of UI/UX Design: Have you ever been attracted to a mobile app at first sight, but it turned out to be the complete opposite of that when you start using it? Or maybe, you have your own imaginary app inside your head. Have you ever thought about why you like that particular app or why it is your favorite?
It is because you are attracted to the overall app design and usability. That is the UI/UX part of a mobile app that businesses and mobile app developers need to emphasize.
According to a survey, by 2024, mobile phone users will reach up to 7.41 billion globally. So, having a mobile app for you is the ultimate way to succeed in today’s age.
Mobile apps have become an integral part of everyone’s lives, and we all use different applications every day like Whatsapp, Instagram, Facebook, or Twitter.
To make a successful mobile app, you need two significant components — UI and UX. UI developers look after the overall look and feel of a mobile app, whereas UX engineers ensure the functionality of a mobile app.
Let’s get to know the importance of UX and UI in mobile apps, but before that, let’s get familiar with both terms.
What Is UI/UX Design in Mobile App Development?
The term UI stands for User Interface and UX for User Experience. The user interface in mobile app development allows users to interact with any mobile application seamlessly. UX design in mobile app development gives users an excellent experience to turn visitors into loyal customers.
User Interface (UI) focuses on the application’s appearance and gives effortless user interaction. It covers the design, graphics, and performance of the application. The application UI should be attractive as it is the first thing that gains the customer’s attention.
User experience (UX) is a feeling or a perception made by the user while using or exploring the application. It involves several aspects such as interactive design, visual design, and programming. And it is necessary to provide users with an excellent experience. According to a study, an attractive UX design can easily increase conversion rates by 400%.
Having that said, UI/UX design in mobile app development goes hand in hand. For an app to succeed, both the user interface and user experience must be good.
Enough said about UI and UX design in mobile app development. Let’s move forward and read about the benefits of UI/UX design in mobile apps briefly.
Importance of UX/UI in Mobile App Development
Attracts User
The first importance of UI/UX design in mobile app development is that it attracts a large audience who later turns into regular application users. The primary factor of the mobile application is to make it attractive (or appealing) enough to grab users’ attention.
A good UI/UX design in mobile app development automatically attracts people’s attention, and effortless navigation lets them use the application again-n-again.
Makes a Good Impression
Most of the users form impressions related to the app design. And based on app design only, users decide whether s/he will continue with the application or not. So, design a good UI/UX design for the mobile application.
When organizations underline UI/UX design or when the UI/UX configuration is powerful, the mobile application is bound to have an incredible effect on clients.
Helps in Brand Building
One of the most significant importance of UI/UX development is that it helps in brand building. If the application gives a consistent user experience and meets the user’s expectations or prerequisites, at that point, there are higher odds of the users returning to your application.
If you want to build your brand presence, emphasizing an attractive user interface or user experience for your mobile application is essential.
Improves Customer Satisfaction
If your mobile application adds value to the customer experience during the application exploration, congrats, your app is improving customer satisfaction. A great UI/UX design always contributes to the customer’s favor.
The user will engage with your application consistently if the application configuration is sufficient, has simple navigation, and has appropriate content.
So, leverage the benefits of UI/UX design in the mobile app, and witness the rapid growth of your business.
It Saves Time and Money in the Long run
Investment in good UI/UX design in mobile apps benefits the business in the long run. The clients will face fewer problems if your application is less complicated and easy to understand.
The less complicated the application is, the fewer upgrades the application will demand that eventually saving time and money in the long run.
In short, the importance of UI/UX design in mobile app development has a higher impact on business growth in the long run.
Get Featured in App Stores
The number of users or ratings on the application decides the application’s worth. A great UI/UX persuades users to leave a positive review. It eventually helps your app to get featured in the app stores.
So, make sure to design a smooth user interface and intuitive user experience to make your app reach the top list in app stores, making your app stand out among the rest.
Increased ROI
Believe it or not, a persuasive UI/UX design increases your ROI. Application with stunning UI, excellent features, easy navigation, and quality content increases the user’s interest in the application, and they further recommend the application to other users.
The recommendation of the application to other users automatically increases the number of installs, turning them into loyal customers. Loyalty toward your brand leads to an enhanced return of interest (ROI).
Final Words
A well-thought and planned-out UI/UX mobile app design can take your app to the next level. I hope, by now, you have got an idea about the importance of UI/UX development. If you want a successful application, emphasize the UI/UX design.
A good UI/UX design in the mobile application will act as a magic wand for your application.
So, focus on every aspect of the mobile application closely, and make the first impression, the great impression.
Good luck with your mobile application project!
