How to Use Instagram Filters to Increase Your Engagement

It is never easy to connect to your followers at a personal level. Instagram is still the choice platform when it comes to buying Instagram followers and to attract your brand growing. Instagram many tools you easily use your brand and use in the market. According to the data collected by Instagram:

90% of users follow a business,

50% are interested in a brand after seeing its ads and

3 out of 2 Instagram users surveyed reported that the social media platform makes interacting with brands easier and more accessible.

Instagram gives you multiple tools to define your branding style, build your business, and interact directly with the consumer.

Like most social media platforms, Instagram is constantly developing and updating its features and user database. So, while gaining attention is easy at first, staying relevant is the main task. Instagram users expect new content and it’s the brand’s responsibility to follow along and provide them with the same. This is not pastry. With a changed algorithm, new features, and countless filters to choose from, engaging with the customer means always being alert and up-to-date on new trends and audience preferences.

How Do You Increase Engagement on Instagram?

According to a study by Mention, video posts get twice as many engagements than image posts in terms of Instagram likes and comments. To stay on top of this changing trend, savvy brands have evolved their social media marketing strategies to include more videos to stay relevant. We’ve gone far beyond video posts. Instagram now has multiple features like IGTV, Instagram Reels, Instagram Guides, Polls, Q&A stickers and last but not least, filters that brands can use to connect with their audience. There are several ways to use filters to increase engagement on Instagram.

What are AR Filters?

Long before Instagram, brands used Augmented Reality/AR filters to create an interactive environment for their customers. For example, IKEA launched an AR marketing campaign in 2013 to digitally showcase furniture in customers’ homes. AR filters are an effective way to help the customer make a decision by virtually trying a product. Before Instagram, there was no affordable or accessible way to do this. Now brands can successfully create their own AR filters on Instagram that are tailored to fit their product base.

Instagram partnered with Spark AR studio in 2019 and made the creation of AR filters public. Since then, Instagram filters have taken the social media platform by storm, with some filters going viral and garnering more than 1 billion views. Brands now prefer to use this opportunity for their own benefit by creating Instagram filters that highlight their products and increase user interaction. The best example is NARS cosmetics, which creates several filters that allow users to try different shades of lipstick.

How does it work?

Brand marketers can create their own AR filters, share them on their stories, and have their followers try it out for themselves. Followers can then share these filters by posting them in their stories, further expanding the market and increasing engagement. By using your filter in their stories, your followers essentially act as your brand ambassadors, opening doors for higher engagement and unlimited reach. Since Instagram is one of the best social media platforms for brand development and customer engagement, creating a good AR filter can do a lot. It grabs the attention of your followers, which may even let it go viral. This will give you more reposts and encourage more users to engage with your content. Brands should aim to create AR filters that allow their followers to recreate their visual style and experience their product first hand. Contrary to popular belief, it is not that difficult to design Instagram filters. In fact, making an original, branded Instagram filter is actually easier than many people think. And in today’s era, there are never few creative individuals willing to help with the process.

1. Have a detailed creative brief.

Using AR filters can be refreshing. Even if you are creating new filters to make the most of the ‘wow’ factor, make sure you don’t miss the opportunity to build your brand in the process. Plus, there’s no time to waste with the virility of filters that are on the roof right now. Consider the following carefully when setting your creative brief:

Who are you targeting?

Identify your target market. Who do you want to contact? As with most market research, it’s important to identify a target market from the start. Your target market is the person you are trying to attract. They are the group of people you are attracted to. These are the people you would want as your customers to buy your products and interact with your brand. All future campaigns, including AR filters, will appeal to this group of people. Be specific about your target market. It can’t just be ‘Instagram followers’. Which subgroup of Instagram followers are you specifically aiming to attract? Want to attract new followers? Will you reach these new followers through sponsored ads or through your existing follower network? Your goal is to capture the value you want to deliver to your desired audience. Do you need an Instagram expert to complete an in-depth assessment of your Instagram account and provide you with an action plan? Buy Instagram likes UK provides an expert Instagram Optimization and Hashtag Research service.

What is your purpose?

Decide what you want the filter to do for you – whether it’s creating brand awareness, driving engagement or conversions. Finding a clear goal will help you set a goal for the campaign – it will inadvertently serve as a guide for your creative team.

What tone do you want to amplify?

Do you want to work on an existing tone that is already known to your audience, or are you branching out and experimenting with a new tone? Be clear about what air you want your filter to suppress, whether it’s excitement, joy, or intrigue.

What is your call to action?

How does your filter support your goal? What does it allow the user to achieve? Will it be an evergreen filter or event based? Which direction do you want the camera lens to face? Will it be from the selfie point of view or the user’s point of view? Check out the available Instagram filters for inspiration and to find what works for you.

What is your promotion strategy?

The easiest promotion strategy is to promote it in your own stories and highlights and encourage your followers to use and share the filters in their own stories. You can also promote it using influencer marketing or ad spends. Using influencers to promote your filter can be a great way to monitor your filter’s activity and track follower feedback.

2. Choose your creative team wisely.

You’ll likely need to hire outside talent to actually create the AR filter. Talent never goes short – especially in freelance networks. That’s why you need a comprehensive brief. The more comprehensive your summary, the more efficient your creative team will be at creating a star filter for you. Once you’ve found your designer, collaborate on the filter’s features.

3. Analyze the results.

This is the part in your creative summary that determines whether you have accomplished what you decided to do. Measure your effort to understand your audience patterns and the overall success of the AR campaign. Use what you learn to understand how you can optimize the Instagram filter and make it even better. Instagram has valuable insight tools that track your filter’s shares, impressions, and captures. This will also give you an idea of what your next steps should be. Make your filter part of the ongoing effort to engage and engage with your audience. Your Instagram journey never ends. You can take advantage of these new features and use them to grow your business and build your brand. Since we live in the internet age, it’s wise to give your Instagram page the same value as a traditional brick-and-mortar store. Your Instagram identity is an organization that is constantly growing and evolving.