How To Start a PPC Campaign For Your Business?

Pay Per Click Ads, commonly known as the PPC ads are the kind of advertisements that are created with the sole purpose of advertising about any product or service. Brands and businesses pre-pay a certain amount of budget for these ads to be posted on the internet with the technique of using that budget in every click, i.e. whenever a user clicks on these ads, a certain amount is cut from the budget utilised to create that PPC ad. 

It is one of the most profitable kinds of advertising methods employed by various organisations. By making the carefully prepared PPC Campaign and application of the most accurate keywords, it can be a very profiting method of advertising. If you are thinking of starting a PPC ad for your business but cannot afford best PPC agency in Delhi, then here are some of the useful factors to keep in mind while creating a PPC Campaign:

• Research Is The Key:

For a successful PPC campaign, you must first start with thinking about the idea or strategy for the content you would be putting in your advertisement. Whatever kind of business you have, cosmetics, industrial, real estate, food, etc. you should first prepare the proper plan and the idea on which your PPC will be based. 

For this, start by doing thorough research on the most trendy concepts in the market. Check out the PPC pages of your competitors. The best PPC agency in Delhi believes that this strategy will give the perfect idea of what to do, but importantly, what NOT to do.

• Know About Your Targeted Customers:

What is the area surface of the consumers for the product or service you are advertising? What do the customers want to see or know? Figure out the solutions to kinds of questions through brainstorming, in order to create the most perfect PPC ads. Create a customer persona as per your target audience and then further work on the factors and solutions you might have come up with.

In the end, it’s the consumers you have to serve. So, try to create an attractive and informative ad to lure more and more traffic to your PPC ad.

• Frequent Keywords:

One of the most important aspects behind the establishment of any website or social page in Google is the frequent use of keywords. Without keywords, there would be no way for a search engine to show your PPC ad in the display section. Keywords help the search engine in knowing about the category and other details your blog or ad is providing. 

So, research for the most trending keywords thoroughly. Make the use of these keywords in your ad naturally. “Don’t overcrowd it” is one of the most important pieces of advice from the top PPC company in Delhi. Here are some of the other important things to keep in mind during choosing the keywords for your PPC:

• Every keyword may cost you in making a PPC Ad, so make a proper list.
• Check the most used ones, find their authenticity, and use them in accordance with your products or services.
• Use the right negative keywords in your PPC. Negative keywords refer to those keywords that are not related to your target audience but sound and look similar. This will lead to increasing the quality of your ad’s targeted audience.
• Brainstorm some of the keywords as per your product or service.
• Weed out the ones that are not on-demand, instead of overcrowding your PPC. It may also lead to increasing your budget, which is a factor you may want to ignore.

• Optimise Your Website:

Always remember to interlink your PPC Ad to your organisation’s website or a product description page. But before that, the top PPC company in Delhi suggests making to optimise your website.  If you have posted a PPC campaign for various services but you have not linked your website’s product page to it, then it may open to display the About Page of your website. This can lead to wasting the valuable time of your customer, as well it will not serve the purpose behind adding the link to your PPC Ad. So, organise your website and interlink the accurate page with which your PPC Campaign is concerned with.

• Decide Your Budget:

Before setting up your PPC Campaign you should prepare a budget. If you are a beginner in the Pay Per Click sector and are only thinking of testing the waters before making a full dive in it, then PPC is a great option. You can create a PPC Ad by making a very small budget as well. This will give you the leverage and independence of making your PPC Campaign as per your budget. 

PPC Ads gets paid off on the number of conversions you get from the various users that click on your Adword. To get the appropriate budget, the best PPC agency in Delhi advise using this formula:

Maximum CPC = (profit per customer) x (1 – profit margin) x (website conversion rate)  

Make your calculations accurately and then think about the list of keywords worthy for your budget.

• Ad Copy:

One of the things that guarantee you a conversion in your PPC Ad Campaign is your Ad Copy. An Ad Copy consists of the content and the strategy that determines whether a potential buyer will think of buying your products and services or not. Thus, if your ad copy is not to the mark, then everything will be in vain. To make an awesome and attractive ad copy, think of what your target audience needs.

Keep these components in your AD Copy for a successful PPC Campaign:

• A catchy, short, swift and descriptive headline is the charm.
• Provide an accurate and brief description of all the products and services you are informing the public about in your PPC Ad. Try not to make it too long, but informative and concise.
• Provide a simple and direct CTA (Call To Action) in your PPC. You can provide your contact number or email address. But make sure that you give them a prominent and 24/7 available CTA in order to not miss any possible inquiries.

These were some of the top advice proffered by the various PPC company in Delhi. By following the above-mentioned steps and pointers, you can create a very attractive, informative, and descriptive PPC Campaign.