A title and meta description (a brief description of the page) is what SEO specialists look at first when auditing a website. There are various rules for creating engaging headings for online stores.
Below, we will review how to craft attractive headings for ecommerce websites.
Why Crafting Engaging Headings for Online Stores Is Meaningful?
We have always believed and will continue to assert that the text as well as engaging headings on the ecommerce website are the sellers who work 24 hours a day. The text must be informative, understandable and interesting. And most importantly, the text should take into account the specifics of the business.
When developing text for an online store, consider the following features:
- The users come to buy
The clients are looking for a specific product, they are already morally ready to spend money, it is only necessary to convince them to spend it in your store. Therefore, you do not need to write long, detailed texts about the product. It is not necessary to explain what a product is, in what areas it is used and for what purposes.
A common mistake is writing generic, almost encyclopedic product information.
How to act correctly?
- For product cards: Write a short text (500 characters maximum), tell the customers about the delivery terms, product packaging, and provide high-quality photos and videos;
- For the directory section: The text should also be rather short (up to 1000 characters). You can specify the number of products in the section, name the main manufacturers, and indicate the general characteristics of a group of goods.
2. The text on the main page is rarely read by the user: Having entered the online store, the users immediately go to the catalogue, carefully ignoring the main page. So, no matter how much you want to talk about your company, its achievements and “wide range of goods”, subdue the ardour. Write a short, optimized text of 1500 characters maximum. It will help the website to rank high in the search results.
3. Search engines don’t like non-unique content: A fact that everybody knows. However, the owners of online stores sometimes ignore it. Product descriptions on different sites are similar, like twins.
Product description writing tips
What to do if writing a unique text for each product is not possible? Here are some tips:
- Engage in copying texts. You can get up to 100 unique texts by multiplying one original text.
- Do a rewrite. To achieve uniqueness, you can rewrite texts.
- Entrust the work of a copywriter. A professional will write a text that not only the search engines will like but also the users.
Every web development and SEO specialist knows that engaging headings for online stores directly affect traffic, it is a matter of life and death in content marketing and promotion in general. The Internet is becoming more and more of a seething cauldron of chaos, and you have less and less time to capture the attention of your audience.
By choosing a good title for the items on your ecommerce website, you instantly get a response from the reader. The title helps your customers quickly determine if they need your products, why they should buy them, and what benefits they get by clicking on the relevant link.
By choosing the wrong title, you make your content invisible to most of the audience. The title is the most important element of web pages, advertisements, and videos. It draws the attention of the audience. Content goes unnoticed if you use a grey and nondescript header.
What Is Meta Title and Meta Description?
The title tag is nothing more than the title of the page, and the meta description is a brief description of the page. The length of the title tag should preferably not exceed 65 characters (otherwise the title will not completely fit in the snippet on the search results), and the meta description tag should not be longer than 140 characters. Both of these elements form a snippet and appear in the search results.
The structure of headings and descriptions of the pages of ecommerce websites can be described as follows:
- Home page – title and description are set manually;
- Category pages – depending on the number of categories;
- Subcategory pages – depending on the structure of the site, but more often according to a template;
- Product pages – according to the template;
- Statistical pages – manual installation.
What Are The Rules For Online Store Headings Creation?
- The length of the title should be at least 40 characters and no more than 150. The optimal value is 70-80 characters, but remember that Google only shows the first 50-55 characters of the title;
- The title should accurately reflect the essence of the page and be unique within the TOP10;
- The title must contain keywords.
We place the most frequent keywords closer to the left edge.
The title and meta description tag for the main page is usually set manually. However, for example, for subcategories and product pages, manual title creation would be really hard work, because large online stores can have thousands of products and the new ones can be added weekly. Therefore, there are schemes due to which the title tag and meta-description are automatically generated.
In the case of popular CMS, there are special plugins (for example, for WordPress – YoastSEO, for Joomla – sh404sef), which allow you to automatically generate titles and descriptions for pages. If a self-written CMS is used, then it will not be easy to do without the services of a developer.
Related: The Best SEO Company in Chandigarh: How to Find One
Template Headers For Online Stores
We have come to the most interesting point, the template headings for product pages. There are many options for making headlines, there is no universal formula. The choice of method depends on many factors, including the frequency of category queries, the frequency of product queries, the competition of these queries, the uniqueness of headings within the TOP-10 search results, and other factors.
In the case of generating a meta description, the best solution is to load the first 140 characters of this page.
Of course, the schemes may be different. It all depends on the structure of the online store, and in some cases a different scheme for creating the page title and meta description tag is necessary.
Do not forget that search algorithms can change the title in the SERP at their discretion and pull it up from the subtitles if it is more relevant to the search query.
Since we’ve talked about page titles and descriptions, it’s worth mentioning another meta tag, meta keywords. Today, this tag is not as relevant as it was 10 years ago, and Google assures that it does not use it when ranking, but the value for meta keywords can be taken into account when ranking a site.
Conclusion
Creating engaging headings for online stores is highly important. Some talented writers and online store managers can do that. And even talented ecommerce website managers with good expertise can help.
High-quality texts are the sum of technologies that the author uses, learning from personal and others’ mistakes. And in this article, we specifically touched upon the techniques, trying to analyze successful, in our opinion, headlines and generalizing their properties, leading these generalizations to some conclusions.
