Video on demand services is gaining popularity at a rapid pace. Thanks to smart devices and robust internet connectivity, video on demand platforms allow viewers to watch video content from anywhere, anytime. As per a Statista study, revenue in the video on demand platform segment is predicted to reach US$ 86, 273 million in 2021. Planning to create a VOD application of your own? That’s awesome! In this chapter, we are going to learn about all the details concerning VOD application development. But before we start on that, let us discuss what exactly VOD means.
Meaning of a VOD App
Wondering what is VOD app? Fret not! In this section, we shall discuss the meaning of VOD apps. In simple words, a VOD application can be described as a media application software that enables viewers to choose and stream any video content, anytime, no matter where they are located. Users have two options. They can either download the content for future access or stream it live. These are some of the reasons VOD apps are popular among the masses. Some of the most famous VOD apps in the market include Netflix, Amazon Prime, Hotstar, and many more.
Benefits of Creating Video On Demand Application
Wondering why VOD applications are becoming more popular than traditional TV content? Well, there are several reasons for it. Let us discuss some of them one by one.
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Complete convenience
The best part about a VOD app is that it allows viewers to watch and stream videos without any time and location hassles. Viewers can watch content at home or even while travelling. No wonder VOD is on the rise!
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Various types of content
VOD streaming apps come with multiple types of content for viewers. They can pick and choose content according to their preferences. Be it movies or web series, or sports – all types of viewers’ preferences are covered.
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Multiple device compatibility
One more benefit of a video on-demand app is that it is compatible with different types of devices like smartphones, tablets, laptops, and smart TVs. This helps you to reach a larger section of viewers. Multiple device compatibility is one of the most flexible features of a VOD platform.
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Zero ads viewing
VOD streaming apps allow viewers to bid goodbye to all the random ads that come in between content viewing. Well, video ads have been a major drawback for traditional tv viewing. Viewers, therefore, prefer VOD apps as they let users binge-watch their content without ad interruptions.
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Pocket-friendly
One of the top advantages of a VOD app is that it is budget-friendly and makes users opt for it everytime. You can consider building an app that offers unlimited content access on various devices with a price structure that does not burn holes in your app users’ pockets.
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Business revenue model
With video on-demand application development, you can earn income from content creators or distributors who leverage your platform to launch or promote their videos. Apart from such additional income, you can also charge a monthly subscription fee from your viewers.
VOD Application Development – Revenue Models to Consider
Business models decide the future success of any VOD platform. It is important to decide on the right revenue model that suits the structure of your app. Now, there are a plethora of revenue models that you can choose from. Let us have a quick look at some of them one by one.
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SVOD
SVOD stands for Subscription Video On Demand. In this model, viewers can access unlimited content by paying a monthly subscription fee. SVOD model is often considered as a source of steady income. Example: Netflix
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AVOD
AVOD is Ad-based video on demand. In this, you can generate revenue from advertisements. It allows viewers to watch your content for free. However, with this model, you can charge advertisers who want to place ads on your platform. AVOD helps you attract more viewers as it offers content for free. Example: YouTube
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TVOD
It is known as transactional video on demand. In this model, viewers can rent or buy your content. TVOD is also called pay-per-view or pay-per-download.
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PVOD
PVOD stands for premium video on demand. The best part about this model is that it allows your viewers to access premium content before its actual release date.
VOD App Development: Must-have Features
Looking forward to developing a video on demand app? We can help! In this section, we shall discuss the best features that you should consider adding to your app. Let us take them up one by one.
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Complete customization
Almost all viewers look forward to customization these days. Hence, you should focus on building glitch-free and personalized video on-demand content for your users.
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Progressive web application
One more feature that will help your platform stand out of the crowd will be its ability to function as a web app. Now, a web app can be defined as an application that can be installed on your system. It looks like an app but it’s not exactly an app. A progressive web app leverages the latest technologies to combine the best of mobile and web apps. Isn’t that great? Well, you can consider building a platform that can be used as a progressive web application as well.
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Content management
VOD development does not require you to hire a development team. You can opt for a no code or low code OTT platform to launch your VOD application. With VOD app development, you can convert existing media content into on-demand video. Also, you can host and manage all content from one location.
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Video hosting
Thanks to VOD platform development services, you can perform reliable VOD hosting. You can easily operate your VOD platform on your secured on-premises hosting server. So, it can be a good idea to leverage a branded VOD platform solution to utilize this benefit for your app.
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Video Player
Try to leverage vod streaming app development services that can provide you with complete ownership of your video platform. With source code license, you can upscale your video player app forever.
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Efficient analytics
Build a vod app that enables you to track your audiences’ activities effectively. With an detailed analytics, you’ll be able to provide better user experience to your content viewers.
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Complete security
Top-notch security should be your priority while creating your VOD application. Make sure to include end-to-end encryption in your app. This can help protect all sensitive data on your VOD platform and make it more reliable for content consumption.
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Video marketing solution
Make sure to have an in-built marketing feature in your app. It will allow advertisers to play their ads on your platform. This, in turn, can help you earn some additional revenue for your platform.
Conclusion
We hope our article helped you gain a detailed understanding of all the crucial aspects concerning video on demand development. You can consider leveraging a branded VOD streaming solution to level up your development process. So, what are you waiting for? Start building your app today.
