How do you become an influencer? Being an influencer is an idea that often crosses the minds of those who follow popular accounts on social media. Influencers are people who promote their products and services through their social media accounts. Brands want to be promoted by making deals with people who have reached a certain number of followers. For this, the followers of the influencers they plan to deal with must consist of their own target audience. E.g; A company that sells products for young people often works with influencers followed by young people. At this point, the number of followers is also important.
The higher the number of followers among the determined target audience, the more likely the promotion process will be successful. Although influencer is seen as a simple way to make money, it is actually not an easy process. Like any job, this job requires a certain amount of effort.
What Are the Types of Influencers?
Influencers, in themselves; It is divided into classes such as micro, macro and mega. Micro influencer; They are people who have extensive knowledge in a particular field and the number of followers varies between 1000 and 40 thousand. Between 40 thousand and 1 million macros; One million or more are called mega influencers. There are also definitions such as Blogger, Youtuber and Tiktoker according to the platforms on which the shares are made. You can take firm steps towards becoming an influencer by following the ten steps we have determined.
1. Determine Your Business Correctly
What should you produce content about? Should you be covering a specific topic or different topics at the same time? Finding the answers to these questions is the first thing you need to do on the way to your goal. You may cook very well or know no rivals in sports. Teaching others what you know in your field can make you a popular influencer. In addition, if you are talented in imitation, acting or singing; You can use the power of social media to promote this talent of yours to a large number of people.
2. Use a Creator or Business Account Instead of a Personal Account
One of the requirements to become an influencer is to have a suitable account. The personal accounts you use to follow the accounts of your friends or relatives do not benefit you at this point. Instagram gives you two more options, the business account and the creator account. Their difference from individual accounts is that they offer the chance to deliver the content you produce to more people. At the same time, in personal accounts, you cannot see some statistical information. An influencer must read the statistics of their content correctly in order to retain their followers and gain new followers. It is not possible to do this on a personal account.
3. Produce Engaging Content
The content produced by Tiktok and Instagram influencers sometimes reaches high rates of appreciation around the world. Achieving success in this way is possible with a well-written script. Whatever your niche, you should post well-edited and planned videos or photos instead of casual posts. Depending on your target audience, this can sometimes be a funny skit or a mini clip-like video. You can take professional shots by purchasing a phone or camera with good image and sound quality. An ordinary smartphone may not be enough, especially if you are going to shoot outdoors. If you don’t have enough money to buy a new phone or camera, external accessories can also help.
4. Always be open to communication
One of the details you need to know when researching ways to become an influencer is that you should always be open to communication. Your posts begin to receive many positive or negative comments as the number of followers increases. You should always respond to these comments without going beyond the rules of courtesy.
5. Collaborate
To become an Instagram influencer, you need to deliver your posts to your target audience. You can cooperate with popular accounts for this. Within the scope of this cooperation, you can ask the influencer you have determined to recommend you to their followers, or you can introduce yourself to a large audience with live broadcasts that you will make jointly. Of course, you should make a publication that is not ordinary, but remarkable and will be liked by people. Popular influencers charge a certain fee for such collaborations.
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6. Advertise
Social media ads are a good way to engage with large audiences. Facebook, Instagram and different platforms; For a certain fee, it shows your ads to the people you specify as the target audience. Those who say how to become an Influencer and I want to be an Influencer can advertise their posts they think will be liked the most in this way. In order to determine your target audience correctly, you can base on variables such as demographic characteristics, country and interest.
7. Post regularly
You have witnessed that the influencers you follow share dozens of stories or posts in a day. At this point, it is necessary to follow a certain balance policy. Overposting can bore your followers. Not doing anything will make them stop following you. Research shows that people share daily total of 500 million stories on Instagram. You can always keep your account active with 3-4 stories a day, a post and a video.
8. Buy Instagram Followers
Buying Instagram followers has been one of the methods frequently used by influencers, Instagram has taken different measures to prevent this. If this is noticed by artificial intelligence when you buy bot followers, you may experience problems up to the closure of your account. For this, some accounts sometimes organize follower events. It is more advantageous for you to act only with buy real Instagram followers from reliable websites as Flowline Center without participating in such events. You can buy Instagram services from Flowline Center. Includes Instagram followers, Instagram likes, Instagram views, Instagram auto likes, daily Instagram followers.
9. Use The Right Hashtags
The use of hashtags on the road to Instagram influencer is also an extremely important detail. Although you can use 30 hashtags at the same time, research has shown that using too many hashtags reduces engagement. What you need to do is to identify the appropriate tags for your niche and try to discover new ones every time.
10. Keep Your Account Safe
Although social media platforms try to ensure account security by taking wider measures every year, fraudsters are taking over accounts with different methods. As soon as you click on the links sent with claims such as copyright infringement, all your information may fall into the hands of fraudsters. What you need to do first is to set a strong password; then using the two-factor authentication function to increase the security of your account.
How do you become an influencer? If you liked our article, we recommend you to read our article called Things to Consider While Going to a Job Interview.
