How Google My Business Help Improve Your Local Keywords Ranking
This blog tells you everything you need to know about optimizing GMB to improve your local keyword rank. So, follow these tips and promote your business online and get the desired results.
Does your business show up when someone does a Google search related to the product or service you provide? If not, how long are you away from the top 3-4 searches? Studying consumer search patterns, we can conclude that consumers can only click on the first few results when searching.
A recent survey by Net Craft showed that there are over 1.5 billion websites on the World Wide Web right now, reducing the chances of getting the first page Google ranking.
However, with frequent Google algorithm updates and Google focus on user-specific searches, Google My Business listings have become an efficient tool to improve your business’s local keyword rank.
The optimal and strategic use of GMB not only guarantees visibility on commercial websitesbut also plays an important role in branding.
Google My Business Help Improve Your Local Keywords Ranking
- Add Local Keywords to Google My Business Page
Business description plays an important role in improving local search rankings. When creating a description for your business, make sure that it includes relevant keywords, as well as the intended message you want to convey.
For this, you can use Google’s Keyword Planner tool. However, the use of the keyword should be as natural as possible, and the description should not appear over-filled with the keyword. The search engine optimization experts help optimize the images with the right set of keywords.
- Use quality images
Using high-quality graphics and images is one of the easiest but most effective ways to improve GMB rankings. Use Images that convey your brand’s message and optimize them with relevant keywords (ALT TEXT). You can upload as many photos as you want, but make sure that they are not offensive or contradictory to your brand guideline. Also, be conscious while selecting the images.
- Choose the category most relevant to your GMB listing
Google provides a comprehensive list of options to choose from for your business category. By choosing the category that best suits and reflects your business, you can set your parameters and shrink the size of your competition, thus increasing your local keyword visibility.
- Do not forget to verify the information listed
GMB provides business owners with a complete set of tools to improve their local keyword rank. To unlock them all, the business must verify its listing. To complete the verification process, the company must use the code that Google sends to registered business email.
- Be as busy as possible
There is nothing better than a positive review from a customer. Ask your customers to review your business and make sure you accept them, whether they are positive, negative or neutral. By responding to all reviews, you will not only improve visibility but also gain trust among online visitors.
Along with following these tips, business owners should also use GMB Insights to gain an in-depth understanding of their customers’ interactions and engagement with their GMB listings. Some key insights include:
- How customers get your GMB listings.
- Search query
- Customer actions
Let’s take a closer look at how this information can improve your GMB visibility and engagement.
How do customers find your GMB listings?
This category of insights shows how many customers have found you and how many of these searches are driven by direct search, search, and branded search.
Search query
This category of insights shows the total number of customers who have found you using Google Search or Google Maps. It has the following major labels:
- View view
- Map view
- total views
Customer actions
As the name reveals, this section shows the actions taken by the customer after getting your listing. These verbs include:
- Website actions or customers visiting your website.
- Directions Action or customers requesting directions.
- Phone call actions or customers are calling you.
- Customers who see your photos.
To get the most out of GMB information, it is paramount that GMB information is always consistent and up-to-date.
The information you provide in your GMB listing will be indexed and serve as a launchpad to boost local keyword rank. Therefore, any discrepancies or discrepancies can severely affect your visibility.
Last but not least, any discrepancies may be reported by your competition.
So, it is paramount that you create your GMB post and use other GMB features like booking, messaging, question and answer, video,etc. with extreme caution. An experienced and award-winning Digital Marketing Agency Arizona can help rationalize your ambitions of ruling the first page on SERPs (search engine result pages).
Reinvent Digital, ranked as one of the best digital marketing agencies in India, provides many such result-oriented services. We have some of the best marketing minds that can help you rank your business in the local keyword search. Feel free to contact us for a comprehensive SEO strategy that promises a strong and reliable online presence.
Read Also: SEO Tips for NGOs: 5 Ways How To Rank Higher on Google
