How Custom Printed Tote Bags Work Best For Promoting Business

High-quality promotional tote bags have slowly drawn in to become a staple advertising tool for all types of businesses. If you ask the reason, there are many. The top reasons are that they are stylish, relevant, cost-efficient, and more essentially effective. A quality tote bag speaks more about your business and brand.

When we talk about custom tote bags with the slogan or logo of your business or brand on them, it tends to linger on your customer’s mind for a long time. It is one of the top reasons that today both large and small companies heavily rely on custom totes to get their message across and help to grow brand recognition.

Ways Custom Printed Tote Bags Help to Promote Business

Here are a few reasons why custom tote bags can help to ramp up your business:

 1. Millennials are bent more towards ‘green’ world

There’s no reason for us to explain why you need to approach Millenials with innovative and ‘green’ solutions. We say so because they are one of the largest generations to join the workforce ever and this is the reason why you have to market to them all the time. However, one thing to note is that almost every millennial is concerned about sustainability. When you are trying to build brand awareness and recognition, keep the promotional items eco-friendly like the reusable tote bag.

2. Good options for businesses with less budget

Purchase of promotional tote bags in bulk for marketing campaigns or events automatically drives the prices down per unit. For a small business that is searching for a cheap promotional alternative, wholesale purchase of customized tote bags can be a go-to choice.

3. Custom totes make the users into walking ads for your business

You must spend good quality time on the design of a custom tote bag. The reason is that if the design and logo happen to be visually stunning, your bag is bound to be used several times. It means that each time the wearer displays it in public, other people will get to learn about your business. They are visually appealing and used in multiple contexts from the workplace to the gym to the grocery store and mall.  It means a lot of exposure for your brand, with the best return of investment one can wish for.

4. Custom totes help to boost brand recognition

Every quality promotional item will keep your business in its potential customers’ minds and will speak volumes about the business’ care about its customers. It is estimated that a promotional custom tote can be reused for more than 7 months after the customer receives it. This simply implies that you have succeeded in a lot of brand advertising. Eco-friendly tote bags educate the users and the general public. Plus, keep waste down and pursue a sustainable lifestyle.

5. You can keep your business afloat

Most young people and millennials would willfully support a small local business rather than an international brand. Many young people are conscious that they actively try to not only support but also promote the small business that is on their liking.

Few people all praise small businesses they love on their blogs, others in the customer reviews, while others just wear from their favorite indie shop or local business day in day out to support them.

A few common reasons for the newfound love for small businesses include:

Varied assortments: 26% of people believe that small businesses offer a broader product assortment compared to big retailers

Curiosity: 29% like to experiment with new retailers

Supporting the local community: 40% of respondents like to support the local community while they make decisions to purchase

Product availability: 49% informed that they couldn’t find the products they were looking for at big retailers

Product selection: 61% of the shoppers like to buy unique products from small businesses

6. Keep waist down with tote bags

Regardless of your potential customer’s love for green businesses, a promotional tote bag that you can use several times before you give it up will help to reduce waste. An eco-friendly tote with your brand’s name and logo also helps to educate the users and general public about the importance to keep the waste down and pursue a sustainable lifestyle.

If you replace the pile of plastic shopping bags with reusable shopping bags like tote bags, it will directly help in the reduction of ocean plastic pollution and unnecessary waste. According to the estimates, about 1,500 plastic bags are thrown away each year. A single plastic shopping bag requires around 500 years to break down.

7. Custom tote bags are one good statement accessory

Custom tote bags apart from being practical can also become one proud statement accessory for the bag owner. In other words, it can send a message about the under and their status.

The customized tote bag can become a huge success among the subscribers that even the old subscribers started to demand the totes.

8. Use custom tote bags as a gift wrap

Wrapping paper could be wasteful and tote bags are a great eco-friendly alternative for gift wrap. During the fundraiser or company event, you can toss many promotional items in a custom tote bag for event attendees to recall your brand or the event for years ahead.

Unlike the gift wrap, it is not thrown away as soon as the gift is unwrapped. The best part about the tote bag is that it is 100% recyclable. One thing you must make sure of is that the customized tote bags are visually appealing enough or it has a message that will make the recipient inspired and brings a smile to their face.

Conclusion

It is true that marketing is one stressful task but with the right strategy, you will always get success. Promotional tote bags are one of the best ways to kickstart the branding of your business because they are an effective and affordable option. They can help to create the brand awareness you need and won’t take a huge toll on your budget. It is also a great way to connect with your customers.