How credit is managed during occupancy in a hotel?
How credit is managed during occupancy in a hotel?
1. Create and promote an exclusive package.
The package allows you to hide the actual prices of the rooms with amenities that will add value to your stay at the hotel. If your hotel offers extra services such as strength classes and spa treatments, then pack it with accommodation that will actually encourage guests to enjoy services they have never considered before.
2. When it comes to marketing.
think about who will be the target group of Workday and where it is located geographically.
Imagine a 400 km or four-hour drive for two nights in the middle of the week.
Try to work with local tourist attractions and send ads or editorials to newspapers and websites in the surrounding population centers, promote mid-week breaks that include bus tours, wine tastings, or Contained concerts. Pet care adda
3. Create mailing lists.
Create mailing lists for your best clients on the weekend and stay in touch with monthly emails with special offers and promotions throughout the week.
Remind them that the middle of the week is the best time to visit local shops and attractions; Away from the people on the weekends. They will also receive a discount voucher in the middle of the week.
4. Use your imagination and create a special one-day
conventions, poetry readings, feature films, and other cultural events of the week.
It is especially popular with people in the late 1950s and early 1960s, and more importantly, they are the people who usually have the most expensive incomes. Consider working with local schools and colleges to organize student work exhibitions. credit card processing
5. Promote your space to local businesses
that can use it for meetings and social activities. Be smart and direct companies that have branches or offices elsewhere so that guest representatives need accommodation.
6. Offer a “2 for 1” meal fee.
Guests can also provide free drinks or desserts in the middle of the week through newspaper ads and social media posts.
7. Promote weddings in the middle of the week.
Because many people work independently or have flexible working hours, weddings that take place during the week are becoming increasingly popular; Especially for second marriages or older couples who appreciate intimacy on a quiet occasion. Add to pet care
Make sure they do not interfere with business activities or any activities that could damage the air.
Encourage your weekend guests to extend their vacation and stay longer. Take advantage of discounts and make sure your guests know about them. Tell them in your email before your stay and in person when they are staying.
9. Access to the largest restaurants in the city.
Do this in October or November and offer a special rate for groups with scheduled Christmas parties during the week in restaurants. 10. Know who the big local real estate players are – commercial and residential construction.
Every night, hundreds of people in the city see an open new home or office and need a place to live.
Offer the broker as an agent special prices and free advertising in a brochure in your room.
11. Offer a break in the middle of the week as a reward.
For example, you can do so with your prize in Facebook contests and add likes at the same time.
Occupancy rate formula
To calculate the occupancy rate of your hotel, you need to know how many rooms you have in total and how many of them are full. If there are more than 100 rooms and 30 of them are full, the occupancy is 30%. Although these numbers are easily accessible, you can have 118 rooms out of 353. For this calculation, there is a simple formula for hotel occupancy.
Let’s calculate the occupancy rate:
To determine the average occupancy rate of a hotel, simply divide the number of rooms booked by the total number of rooms in your hotel.
So if you have a total of 353 rooms and 212 of them are full, you have almost 60% occupancy.
This will give you a good score for the occupancy level for the night and let you know which days of the week and the seasons are best for your hotel and at what times of the year work is required.
You can also calculate the average occupancy rate for more than one night, or you want it to be average for a week, month, or longer. To do this, determine the total number of rooms you have and the number of rooms you fill each night.
If you want the average weekly rate, add up the number of rooms occupied per night, divide the number by seven days and then divide the resulting number by the total number of rooms you need to rent. Buhari.
Demand is strong, so it will look to the very near future, as it is expected to grow from 65.4 percent in 2015 and 2016 to 65.5 percent this year and fall to just 65.3 percent next year.
At the meeting, “not all markets are equal,” Patrick Mayock, chief research and development officer at STR, explained that metro market occupancy remained strong and that the top 25 were the ones with the largest growth in supply. bard. in the last 12 months.
But the occupation has risen nationwide to 65 percent. Demand also depends on a holiday that is price sensitive. However, Height confirmed that “there are standards for a very healthy industry in terms of growth over the next two years, which forbids expecting any Black Swan event.”
Challenges and changes
But not every growth has proven to benefit the industry. Mayock said the increase in supply in the city markets includes enough newly selected services to reduce Revpar’s growth prospects in traditional high-value Revpar markets. Labor costs have increased 23.8 percent since 2008, exceeding RevPAR’s and ADR’s profits, with a subsequent 9.3 percent increase over the same period.
The hit said the problem could pose additional challenges for the industry over the next five years, forcing hotels to be more efficient and productive while reducing costs.
Exactly how these reforms will be seen, but in his keynote address, Frits van Paschen, the former CEO of Starwood Hotels & Resorts, indicated that the hotel industry would not only accept the change but would own it.
“People hate change, but I think it’s an illusion,” he said. “People accept change when they feel they have the power to make decisions, and we need to make sure that our organizations do not accept change, but when we avoid a world of chaos. He’s not an agent. “
