Since it is the beginning of November, discussions about Christmas have already been ongoing for a while.(promotion strategy)
The Christmas decorations at the Lowe’s near me first appeared in October. Jingle bells, jingle bells, jingle bells… Christmas is coming!
Even though I detest how early the holiday season now begins, you must prepare ahead for your company if you want to make the most of a period of time that accounts for a sizable amount of many firms’ annual sales.
You can achieve that for your company in the following ways.
1. Remarket holiday deals to existing customers using Facebook(promotion strategy)
Do you maintain a current email list of your clients?
If not, forget about making a resolution for the new year and start one now so you can utilise it the next year.
It’s time to put it to use if so.
The capability to create specialised audiences is one of Facebook’s most potent advertising capabilities.
You may import your email list and display advertisements to everyone on it who has a Facebook account and uses the same email address thanks to Facebook custom audiences.
Create your ad targeting the newly uploaded customer list after creating your custom audience.
Now you’re only paying for users that you know are interested in your product to see your advertisement.
2. Next, perform the same action on Google!(promotion strategy)
Google provides the same option for email address-based user targeting.
Google will make every effort to match any email addresses you submit, so they don’t all have to be Gmail accounts or addresses (and they do a pretty good job).
To create one, select “Shared Library” from the menu on the left-hand side of your AdWords account, then upload your list by selecting “Audiences” -> “+ Remarketing List” -> “Customer Emails.”
Create your advertisement targeting the new audience you just created after creating your list.
3. Utilize “The Big Four” to your advantage(promotion strategy)
Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday for nonprofits are the four major dates for which you should plan.
As they are all within a 5-day span, preparation is key in this situation.
Black Friday need not be limited to big enterprises.
People just have high expectations, but there’s nothing to indicate even the smallest companies can’t find a way to meet them and profit from a flood of customer traffic.
The idea is to avoid providing anything for nothing.
Businesses are in the business of turning a profit, so if you’re going to severely discount something, make sure you get something in return.
Recall how we spoke about an email list earlier?
Maybe only people on your email list get access to your Black Friday bargains.
Make sure you have a means to let people register at the business, though!
You may target only people who like your page, post reviews on Google or Yelp!, check in to your store on Facebook, or do other similar actions.
The alternative is to limit your promotions to loss-leaders or other products that demand or encourage repeat business.
It is fairly simple to justify selling these things at cost one day a year and make up for it on the repeat business from everyone who got such a great deal if you sell a product that requires customers to regularly purchase supplies or services from you in order to continue using the product they bought (think the Swiffer Sweeper, Diaper Genie, etc.).
Your Small Business Saturday and Cyber Monday promotions can be carried out in a similar manner.
Just make sure to spread the word in advance about the fantastic offers you’ll be providing.
Utilize social media, your email list, flyers, postcards, newspaper ads, and most definitely the neighbourhood discount circular, where shoppers are already looking for excellent prices!
Create a campaign for Giving Tuesday with a target to strive to hit throughout the day. Encourage your admirers and followers to join you in achieving your objective.
Provide them with all the creative and materials they need to engage their own contacts, and be sure to ask them to spread the word about the campaign to everyone they know.
Set up the campaign as a matching campaign by working with one or more of your larger or more dependable donors.
People are far more willing to donate when they know their money will go twice as far, and they’re more likely to contribute if there’s a penalty for failing to reach the objective (you won’t get the matching funds, for example).
4. Create a holiday shopping manual(promotion strategy)
Join together with a few other nearby businesses that aren’t directly competing with one another and pool your resources to create a small (10 item) buyers guide filled with original gift suggestions for each person on your list.
Each company should choose a product from their inventory to highlight as a gift suggestion for a particular persona (for example, “Great Gifts for Dad” or “For the New Mom”), and then they should collaborate with a designer to create a small catalogue that includes the products, the cost, and, of course, where customers can buy them.
Use a combined mailing list, the USPS’s Every-Door Direct Mail service, or purchase a fresh list of targeted customers.
Create a digital version and deliver it to each participating store with links to your website or websites so they may post it on their websites and promote it on social media.
5. Benefit from Post-Holiday Sales
Has the holiday craziness passed? Great!
After the holidays, when stores are either trying to make place for new inventory or are just trying to earn some money after everyone spent their paychecks in December, almost everything is cheaper.
Cheap advertising is one of the best (and least-publicized) discounts you can get.
In January, almost all advertising outlets will run specials.
Radio broadcasters must fill airtime, periodicals, newspapers, and websites and social media platforms all have extra stock.
In order to decide whether to continue negotiating or take advantage of a once-in-a-lifetime opportunity before it disappears, it’s critical to have an understanding of what rates are for the traditional outlets throughout the rest of the year.
Since the majority of digital inventory is sold at auction to the highest bidder, you should nearly always get better deals on digital channels as long as your campaigns are still active.
Just remember to change your bids on all of your campaigns after the holidays to ensure you get the best prices possible! Less competition usually translates into reduced prices.
Closing Remarks
Are you prepared to make the most of the success of your online store during the Christmas season? We have put a lot of time and effort into compiling this list of the 8 top Christmas marketing methods in the hopes that it would assist you in maximising client satisfaction, expanding your customer base, and multiplying your sales. Maintain your motivation, ensure that your expectations are reasonable, and don’t forget to put the needs of your consumers first at all times.
What creative marketing ideas do you have for the holidays? Please share your thoughts with us in the comment area below! It would mean the world to us to get your feedback on this.
Source: promotion strategy , promotional strategies
