Eight Simple Social Media Marketing Ideas for Pediatric Dentists

Focusing on marketing your pediatric dental practice can be challenging when your attention is pulled in different directions. Marketing tends to fall down a priority list when you need to focus your attention on your patients to ensure their comfort. 

However, pediatric dentistry marketing is essential to growing your practice. Some simple can help you to improve your brand recognition and have more patients in your waiting room.

Pediatric dentistry is a unique field since there aren’t many dentists trained in dentistry for children. Taking advantage of this, you should focus on attracting more parents who generally take their children to their family dentists. What’s surprising is that most of them are unaware of the experience offered by pediatric dentists.

All dental clinics may not have the same marketing approach, but many do use social media to promote their dental practices. 

Do people ‘like’ dentists on social media?

Dental visits are so scary for some adults that they’ll keep putting off dental care despite suffering all their life. If adults are so unwilling to visit dentists, imagine how reluctant children must feel. So are people hesitant in connecting with dentists on social media? 

Sensodyne’s Facebook page shows otherwise, which has more than 100,000 followers. The proof is here. Though people hate going to dentists, they do care about their teeth. More parents are turning to social media to learn about taking care of their children’s oral health.

The right approach to marketing for dentists is to combine the right strategies that leverage the power of social media. It can help you to build a trusting relationship with your patients and grow your dental practice. 

Eight simple social media marketing tips for pediatric dentists.

1. Maximize your likes and followers.

Your number one marketing goal should be to get as many likes and followers as possible. You may share engaging and interesting content, but if you don’t have enough followers or people to see your posts, the exposure for your practice will remain low. So how do you grow your social media? 

One easy technique is to ask all the parents of your current patients to like and follow your page. While sending appointment reminders to your patients, add a message about following your social media. Include your social media handles in your business cards, receipts, newsletters, emails, and all the marketing materials.

For instance, sharing a message like this can help you attract likes and follows much faster.

‘Like and follow Kids Dental on Facebook, Instagram, and Twitter to grab discounts and offers on your child’s next visit.’

2. Share valuable and engaging content.

Sharing content that adds value to your audience’s lives is what you must target. People want to learn how to take care of their kids’ teeth and oral hygiene because it is a critical time for their growing age.

Since your patients are children, try adding more fun elements to your posts. Jokes, memes, animated teeth characters and infographics can help you educate your audiences better.

Besides posting original posts, reshare other social media content as well because it is all about engaging your audience. 

Contests and giveaways are another way of engaging your audience.

3. Connect with your patients.

Often, patients ask questions and share their concerns on social media with hopes of getting an answer without making an appointment. While you don’t want to assess a patient without seeing them, it is courteous to acknowledge your patient’s inquiries by politely solving them as much as possible. 

Give a brief answer and try to convince them to book an appointment with your dental practice so that you can thoroughly assess their concern and offer consultation. 

4. Invest in social media advertising.

Running targeted ads on different social media networks such as Facebook and Instagram can connect you with those looking for pediatric dental services like yours. Social media advertising allows you to reach your target audience before your competitors do.

Using social media automation tools can help you to launch your social media ad campaigns and gain likes and followers. Social ads can also help increase your dental practice’s visibility online and solidify your presence locally.  

5. Add compelling visuals to your campaigns (particularly videos).

Videos perform much better than image posts. Your content gets more exposure and engagement. Though YouTube is the number one network to share video content for views, Facebook and Instagram offer an almost similar level of viewership.

Video content typically performs the best with most social media algorithms, allowing you to condense information and present it interestingly.

You can also share images of your state-of-the-art clinic or short videos of how your trained staff and experts make kids comfortable during their dental consultations and treatments. If you can capture and share how happy kids leave your dental practice, you’ll see an influx of parents bringing their children to your clinic.

6. Publish non-dental content too.

There are no rules that restrict you from sharing content other than dental on your social media. In fact, sharing non-dental content should be a part of your social media marketing strategy because it allows you to show inclusivity.

For instance, you can share posts about your favorite food good for teeth, inspiring TV artists that entertain kids, local fairs and events for kids, games, activities, arts, and other similar topics.

7. Use applications to improve user experience.

Many AI-powered applications designed to enhance user experience allow patients to book appointments through the Facebook page. You can get more patients easily and quickly if you use such applications for your dental practice.

8. Request patients to write reviews.

Sharing reviews and testimonials from your patients on social media is the newest digital version of word-of-mouth marketing. The thing with it is that it works. Prospective patients visiting your social media page will want to know about others people’s experiences at your dental clinic. Hence, testimonials and reviews can be helpful for your brand.

Moving forward

The real success with social media marketing for pediatric dentists comes when you are consistent, updated, and patient with your efforts. 

By following the tips shared above, your dental practice’s online presence can improve, boosting your business and revenue.

Marketing tools like Practina can help you to start your social media marketing journey on a positive note. By automating your social media with Practina, you will not have to worry about coming up with new content each time. Additionally, Practina can compile all your positive reviews and turn them into engaging social media posts.