Digital Marketing: What it is and the best strategies (2021)
.Today you will learn from professionals in digital marketing, what are the best digital marketing strategies that work in 2021.
Digital marketing (digital marketing or) is a set of strategies to promote products and services on online platforms: websites, social networking, blog, email, SEO, video marketing, mobile, etc.
With this in mind …
You can more easily understand which digital marketing actions generate more income and profitability for your company and which would be worth changing.
what is digital marketing?
The concept is defined through numerous digital tactics and channels, to connect with clients in a specific space: the internet.
From your website to your company’s digital resources – digital advertisements, mailing campaigns, online brochures, and more – there is a wide spectrum that fits under the umbrella of digital marketing and SEO consulting services dk.
Digital marketing, the promotion of your products or brand through electronic means, differs from the traditional way of marketing through the channels and methods it uses; which allow an organization and analysis system based on your campaigns, to know how they are working in real-time.
Digital marketing helps you monitor things like your conversions; what content works and what doesn’t; how many people visit your website, interact with your social networks, look for you in the vast web world, etc.
Why is Digital Marketing Important?
Today, digital content has become the most persuasive and widely accessible by the public.
- The information is there, where and when you need it.
- Gone are the days when access to information on brands and their products was extremely limited.
- Digital marketing is an infinite source of information.
- Thus, this branch of marketing encompasses entertainment, shopping, news, and, above all, interactions.
- Now, customers have access not only to what your company says but to what the digital world thinks of your brand.
Today, the public is asking for brands they can trust; companies that know themselves, that use personalized and relevant communications, and, not least, tailored to the needs and preferences of their customers.
Digital Marketing Strategies
Everyone talks about social networks and websites as the guiding principles of digital marketing.
It is correct to bet on it, but you must bear in mind that everyone is doing the same.
So you have to find new ways to connect with users.
Below we will leave you the most used digital marketing strategies and we will tell you how you should really use them to go further than your competition.
- Content Marketing – Content Marketing
More than an isolated trend, it is the backbone by which everything you do in digital marketing should be governed.
Content marketing is based on the design, creation, and distribution of relevant content and creativity to get the attention of the audience and, at some point, convert them into customers.
Not surprisingly, in 2017, 75% of B2B and B2C companies increased their content marketing budgets (Point visible).
All the efforts you make in mailing, social networks, blogs, info-graphics, videos, etc. They should be aimed at solving customer problems, but not just talking about your product.
We agree that what you have to offer them is the solution they need, but most of the time, people are not even clear about what problem ails them.
Content marketing must be aimed at inserting people-oriented content.
This, through placing ourselves in the user’s navigation, solving their doubts with materials that add value to them.
How to create an effective content strategy?
With the sea of information on the internet, it is currently more difficult to attract people to our content.
- We are aware of that.
- The key is not only to create articles, infographics, or posts on social networks.
- More than 10 years ago the phrase “Content is king” was true: today it should be added that only quality content is successful.
- Therefore, you must take into consideration the following points to get a few minutes of your audience’s time and be able, eventually, to get new clients:
- Who are you creating content for
- It is essential that you know your buyer persona.
- Currently, you probably do a study of what your potential customers are like, but the reality is that you have to go further in your research.
It is not enough to determine demographic data such as age or gender, you must find other types of information that give you enough to have a more specific X-ray of the audience you are targeting.
Identify what they like, what catches their attention, through which channels they inform themselves, what are their personal challenges, etc.
Everything, from an ethical perspective that serves only to create content that attracts their attention and that serves them.
What problem are you going to solve?
By knowing your target audience in-depth, you can find out what is causing them the most problems.
Identify in forums, social networks, Facebook groups, etc. the most common theme among the people you are addressing in order to have a bigger picture.
Once you know what concerns them most, you can design content focused on providing solutions for your product.
But make no mistake, it is not about adapting any problem to your brand: it is finding a way to make consumers see the value of your offer.
- The ideal format
- If you know your audience in detail, you will know the format they like to consume the most.
- Among the most popular are videos, infographics, ebooks, and checklists.
- Determining what type of format your content offering will have is based 100% on the characteristics of the audience.
- Ask yourself things like if they are more visual, if they like to read if they prefer hard data or minimalist design …
- The channels you are going to use
- It is a reality that almost everyone is on Facebook.
- From the youngest to the elderly, they regularly consult the most famous social platform in the world.
However, according to the profile of each person, the channels where they spend the most time are different.
How often will you post
Know that there is no exact time to post.
We know that many times you have looked for times in which you have to schedule your posts in order to find the precise time when your audience is connected.
- They are a lie.
- There is no ideal time to launch a campaign on Facebook, Instagram, or any other digital medium.
- Although there are statistical recommendations of the hours in which you can obtain a greater reach, it all depends on the behavior of your audience and their interaction with your brand.
- What is certain is that you have to maintain certain constancy in the publication of content.
- This, in order not to lose the interest of those to whom you are addressing.
However, their behavior on networks is highly variable, which greatly influences whether or not they see your content.
The solution?
- Make the contents of your brand are content that your audience wants to consume.
- Focus on offering something useful to be shared, that is, that, when you see it, your audience recommends it and you get a greater reach.
- The following online marketing strategies should take the consumer approach.
- Content is used in all of them, just make sure they are as useful as possible.
- Email marketing
Email marketing is perhaps the oldest of the e-commerce systems out there. Its use is so useful that it has replaced postal mail in many respects, given its low cost.
There is a myth around sending emails.
This is due to the fact that massive chains of emails are often sent to large databases that do not take into account the context of the recipients.
The effectiveness of a good mailing campaign lies in personalization and full consideration of the context of the person who will receive the email.
This will prevent it from being marked as spam or sent directly to the trash.
- Web positioning or SEO
It is no secret to anyone that web positioning is vital when developing a good digital marketing campaign.
Not appearing among the first search engine results dramatically influences the necessary traffic to our website, which will be reflected in our billing.
Whether we run a paid SEO campaign in Google AdWords, use particular positioning techniques, or combine both, the goal is to drive traffic to our website and increase our brand penetration, expand our market and close more sales.
If you have doubts about the advantages and disadvantages of pay-per-click and SEO strategies, we invite you to check our infographic with the Differences between SEO and SEM.
Likewise, these web positioning strategies, if combined with other tools, will be much more effective, working better as part of a gear, since they are a very important point in digital marketing.
- Marketing in social networks
Social media is understood to be all the platforms that exist today within the web, where you can exchange videos, photos, and files, make publications and interact with your friends, family, and colleagues.
Thus we have a wide range of options within social media. Among the social networks best known for their prolific use is Facebook, which has millions of users worldwide.
On the other hand, there is the possibility of publishing and sharing videos and photographs through YouTube and Instagram; We can also publish quality content on blogs or share our campaign progress through Twitter.
In short, it is a very wide variety within which we can generate content, find future clients, advertise, at the same time that we generate visits to our website and thus help with the generation of traffic.
Social media within digital marketing is not an end but a means, and we must be very clear about it so as not to get lost along the way to getting our main objectives.
- Electronic commerce
The possibility that clients have the opportunity to make an online transaction, according to scholars of digital marketing, constitutes a true revolution in what until now was known as commerce.
15 years ago, the massification of electronic commerce popularized by portals such as Amazon or eBay was unthinkable before its existence.
To give a plus to the integration of e-commerce in digital marketing strategies, we leave you this video with the basic elements to make it work:
Offering electronic commerce mechanisms within your business will make your work much easier while generating confidence and comfort for your customers.
- Video marketing
It is a powerful strategy that you have to use yes or yes if you want to increase your sales. Proof of its effectiveness is that, according to a HubSpot study, 81 percent of brands use it.
Video marketing consists of using audiovisual elements on the internet to achieve the objectives. Already set within your content strategy.
Being a strategy, all the teams in a company participate in its creation so that it generates results. It no longer only focuses on the creative. But it is about provoking a conversation, being actionable and measurable.
The use of video is not only a tool that helps during the customer buying process. It also allows sellers to rate customers and thus prioritize those who are ready.
The video options are endless: videos about the brand. Videos about how the product works, tutorials (like the one we included in the previous section), testimonials (clients as ambassadors), videos of events, interviews and much more.
- Bots
Of almost recent invention, bots are like people’s wind-up toys in digital marketing.
This, because it is software that you program to perform a set of specific actions that it will then perform by itself, without the need for you to intervene again.
You don’t need to know to code; They are easy to program, run and are a great tool to optimize your time.
With the help of bots, simple tasks such as having communication that resembles a live chat with website visitors can be carried out
Even better, you can qualify leads, also programming a series of questions that indicate where in the sales funnel the customer is.
- Live Streaming
Being present for your clients at all times has gained more value in recent years thanks to living streaming tools.
The number one platform in streaming video is Facebook Live, which has millions of users around the world who interact three times more when there is live streaming than with traditional videos.
Instagram Live is next in importance and is especially popular among influencers since it allows you to share personal experiences in an “exclusive” way with followers and at the same time, interact with them.
YouTube, Twitter, and Vimeo are also widely used. And best of all, in most cases, you can reschedule a broadcast.
Through live streaming, the brand/company can do such useful things as increase engagement and, with it, attract customers, improve SEO positioning and increase the number of conversions.
- Marketing customization
Marketing personalization is not about putting the contact’s name at the beginning of the email.
- Placing the name is a step that you must complete when preparing your email.
- To use the full potential of personalization, it is extremely important to be able to segment your contacts.
- That is the key to personalization in marketing since the objective is to help the contact advance in their purchase process by showing relevant content at the right time and time.
- You can apply it both for actions via email and for the content of key pages of your website.
If a visitor signed up after viewing content from the consideration phase, then you can assume that they already know about their issue.
You segment it and show it different content that provides it with greater value at that stage in order to advance it.
This segmentation will help you to suppress it from shipments that have to do with the first stage and you wait to display content that seeks to close the sale.
This customization can be as specific as you design the flow that your prospects must follow. The more specific you are, the more relevant the content you receive.
- Marketing automation
We have already seen, analyzed, and know separately the most important tools within digital marketing.
Now close your eyes and imagine the possibility of having all these tools all working in unison in the same gear. As the sole goal of your digital marketing strategies, in an all-in-one program.
Imagine that you could establish such a strong relationship with your clients to the point of accompanying them throughout the process.
Since they are prospects of clients or leads. To closing your sales with them and better yet, that your clients become ambassadors of your brand/business.
Imagine that all this can happen within an organic and automated system. That begins by attracting your prospects, educating them with quality content. Converting them into customers, making them loyal. And being a direct relationship without intermediaries, the customer and your brand face to face.
The methodology consists of attracting visitors. Converting them into prospects or leads and then. Through a nurturing process. Directing them towards the knowledge of your product as the best alternative to their needs and problems.
The creation and distribution of relevant content for your audience will make the ideal clients for your brand. Find your product or service without the need to allocate huge amounts of money in Google Ads or Facebook Ads.
By generating content that makes sense to people and adds value to their lives. You are sure to have loyal customers to your brand who will find the answers they are looking for in it.
Inbound Marketing is the result of years of creating digital marketing strategies.
Here is a brief history of how this came about.
- Talk of digital marketing began in the early nineties when the proliferation of personal computers and internet access increased and more and more people were using online channels to get information.
- It was then that brands turned their efforts to new trends.
- Most divide the history of digital marketing into two phases: 1.0 and 2.0, however, today we can talk about 3.0 and even 4.0.
In web 2.0, communication with the audience changed.
Here, with social networks and blogs, brands could receive feedback on what they published and. In this way, generate a closer interaction.
Philip Kotler proposed the definition of marketing 3.0. Where brands consider their consumers as complete human beings: with needs, desires, and values.
- At this stage, brands stop behaving like large holding corporations and become more consumer-friendly.
- This, by adding value, beyond just goods and services.
- According to Kotler, marketing 4.0 seeks to gain the trust of customers.
The digital marketing revolution
Digital marketing is the path that ALL companies are taking due to the great potential for success. And increased sales at a relatively low cost.
The importance of moving and integrating strategies to online platforms is more than clear to everyone.
Before, doing digital marketing was an advantage over other companies. Since not many were implementing it in their strategies: today it is more than basic to have an online presence.
Doing digital marketing is not only about posting regularly on Facebook. Uploading a video to YouTube, opening a company profile on Instagram, or sending huge chains of emails to huge databases.
Users hate your ads.
According to a study carried out by HubSpot. More than 43% of Internet users declared that the ads that interrupt their navigation seem more intrusive today than 2 or 3 years ago.
The serious thing about this matter is that 64% said they would be willing to add an ad blocker. In their browser to avoid seeing ads, as they are annoying and intrusive.
So leave behind those campaigns that do not add value to users.
They have all kinds of tools at their disposal in order to avoid seeing something related to your product. If you intend to tell them only about it.
In case you are successful in your PPC (pay per click) strategies or campaigns without personalization. Let us tell you that while 40% will have clicked. Because they found your ad interesting, a whopping 34% did so by accident.
This means that digital marketing must stop meddling with people’s navigation and start offering value. Through personalization. In order to connect with them, earn their trust and convert them into customers.
May you also interested to read about How You Can Be an SEO Expert?- complete Seo Guide.
You may wonder … so, what is the right path in digital marketing?
The success of all the online marketing strategies. That we present to you lies in the approach adopted to target audiences.
Leave us your comments and opinions to know your point of view on this issue. And tell us how these strategies have worked for you.
