Article Marketing: How to Increase SEO and Drive More Traffic
A great article can be shared on multiple platforms and generate traffic for months or even years guest posting. services
How do you create articles that drive organic traffic and increase your reach through multiple channels?
This guide will explain the basics of article marketing guest posting services
What is Article Marketing?
Article marketing is one type of content market. This involves creating and distributing articles through various outlets.
These articles are written often to promote the author’s site or business via backlinks and authority building, visibility gained, and other methods.
How Article Marketing Can Help
Google allows users to search for any topic. Users are taken to the most relevant blogs and web pages.
Website owners can publish their content and optimize it to search engines. They can rank for different topics in Google Search.
- SEO Benefits of Article marketing
- SEO offers many benefits to guest posting services.
- More keywords will result in your website ranking higher
- You can increase the authority and trustworthiness of your website.
- Attracting more organic traffic through search engines
Are article marketing options available on other channels?
Here are some advantages to article marketing on other platforms.
Increase interaction with users and engagement on social media platforms like Facebook and Twitter.
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Choose Your Topic
It is possible to brainstorm broad topics that may be of interest to your audience. You could be a blogger or entrepreneur, marketer, or any combination thereof.
They may be interested in:
- What are the best tools for graphic design?
- How to design a logo.
- What fonts work best for business flyers?
- How much does graphic design cost?
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Keyword research
It is great to think of topics for articles. It’s even more fun to map these topics into searchable keywords. It is no use writing articles if people are not searching for them.
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Write your article
The most difficult part about writing an article depends on how much experience you have.
To ensure that your content is informative and optimized, you can hire an SEO writer. You can also write the content.
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Optimize Your Content
It involves:
- Create a keyword-optimized and click-worthy title tag
- Including a descriptive meta description.
- Add a headline.
- Use concise H2 and H3 headings.
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Add Media
To engage users and increase the value of your article, you can add media. This will improve your chances of being ranked for image and video searches.
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Establish A Sharing Strategy
Before you hit “publish”, think about all the different channels you can share your article.
Many CMS platforms let you include social sharing icons in your articles.
Buffer, a third-party tool, allows you to share your article automatically on Facebook, Twitter, and other social media.
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Include Linkable Assets
SEO is built on backlinks. Backlinks are a way for search engines to “trust” your website as an authoritative source of information.
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Republished
It’s one thing to publish your content on your blog, but it is quite another to have it published elsewhere. You may have to “pitch” your content to other publishers to increase your reach.
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Engage, Interact and Follow up
- Your article has been published on the webosphere. What now?
- Engage with users instead of waiting for traffic. This will increase your marketing efforts.
- It could look something like this:
- Reacting to Facebook comments
- Commenting on blog posts
- Twitter: Commenting and liking reshares
- Facebook Ads for Retargeting Users
