Amazon: How To Increase Sales

Let’s now take a closer look at each of these factors in order to get a better understanding of the various methods that can be used to increase Amazon sales.

1: Competitive Pricing

The actual pricing of your listings is the key driver for Amazon sales. The Amazon Buy Box, as mentioned previously, will be the most weighty when it comes to pricing and eligibility.

Amazon’s customer-centric principle will ensure that the Buy Box winner is the listing with the lowest price. The customer will be more likely to buy the product with the lowest price. This makes pricing the most important aspect of boosting sales.

Pricing your listings correctly is important. Risk losing Buy Box ownership to lower-priced sellers if your listings are priced too high.

You may also be subject to FBA storage fees if your inventory isn’t moving quickly enough. You could lose inventory if you price your inventory too low. Also, a competitive environment may reduce your margins.

Amazon Repricer is a great way to manage your inventory’s prices and automate competitiveness. I’ll be covering this in a later section.

2: How to Choose a Fulfillment Method

There are three main fulfillment methods that you can use to receive your product when shopping on Amazon. These are two options offered by sellers. The third is Amazon’s fulfillment for items they sell.

You have two options as a seller: either you can fulfill and ship your inventory yourself (known as MFN, merchant fulfilled network) or by FBA (Fulfillment By Amazon).

Listings fulfilled by Amazon (using FBA) are generally more affordable for the Buy Box because of their speedy shipping times.

Amazon has reduced their standard Prime shipping time from 2 days to 1 so Prime customers are more likely than ever to buy an item fulfilled by Amazon. These items can ship within one day.

Amazon Prime eligible items offer free domestic shipping. Customers are also more likely to trust the blue Prime badge accompanies Amazon-Fulfilled Items.

Fulfillment by Amazon will cost additional for selling but the value immediately offsets the extra fees. FBA sellers will receive fulfillment, storage, shipping, customer service, returns, and exchanges. You can learn more about it on fbamasterclass.

These are just a few of the many benefits that FBA can bring to your fulfillment process.

3: Amazon Listing Optimization

It doesn’t matter how much attention is paid to the pricing of a listing, the listing itself is what customers see first when they shop on Amazon.

Listings with poor description, item title, and structure are easy to pass up, allowing you to find a better-looking listing. Bottom line: Don’t scare away customers with a poor listing.

Optimizing your Amazon listings will increase your product listing’s BSR or Best Seller Ranking. This will allow you to rank higher in Amazon’s catalog. This is the obvious conclusion: the more visible your listing, the more traffic and sales you will get.

4: Run PPC Campaigns

The number of listings available under any search query increases as Amazon’s catalog grows. The top search results are almost always sponsored and the organic results get more obscured. 

It is important to recognize the potential in Amazon’s PPC advertising program or Pay Per Click. Amazon PPC advertising campaigns can help you get your listings to the top search results pages. This is in addition to organic results. 

This is a great way for visibility, click-through rate, and ultimately sales volume. According to Amazon “Sponsored products can help you increase visibility, sales and the sale of your products by showing ads when shoppers search for similar products to yours.” 

There are no monthly fees. You only pay when customers click on your ad which takes them to the product details page where your offer is displayed.

5: Product images

Optimizing your Amazon product listings requires the inclusion of high-quality images that accompany your product description and title. Amazon allows you to upload nine high-resolution images that are 1000 x 500 pixels.

The first image should be viewed on a white background. The rest can show different angles or scales. Images of the product in action will help customers to have realistic expectations.

Visuals are more easily digested by humans than words. This is why clear, high-quality images are essential. Listings that lack clear images or worse, no images at any time are more likely to be clicked on.

Customers want to see the exact item they’re purchasing. It is therefore important to set expectations early on with clear product images.

6: Manage Customer Review

Although you don’t have as much control over customers’ opinions, you can still influence their experience. A product rating of at least four stars is a good goal. Lower ratings will not be ranked by the A9 Algorithm.

Although reviews are solely dependent upon the customer, there is a strategy to encourage customers to leave positive reviews after they have purchased your product.

Sellers may include a note asking for reviews in their product packaging. They can also follow up with customers via email or leverage your brand’s presence on social media to encourage reviews.

Avoiding receiving negative reviews that could lead to account suspension or ban is as important as any other thing.

It is risky to buy reviews and offer “review units” (free products) to customers in exchange for positive reviews. You’ll end up with a saturated product review page.

Amazon’s emphasis on customer satisfaction and reviews has a direct effect on the performance of your listings and their ranking.

It is important to monitor the reviews of your products and to respond promptly and friendly to any negative feedback.

Recommended Guide: Amazon Marketing Services.

We hope you’ll be able to join the many Amazon Success Stories by using our six seller tips. Sellers must adhere to Amazon’s guidelines and rules. Failure to comply with these guidelines could result in account suspension. 6 states success is not something that can be achieved overnight. It takes effort and dedication.

Hopefully, I’ve given you some food for thought and sound advice for growing your Amazon business and increasing sales and profits. A final and most important tip is to make sure you’re prepared for sales spikes around Thanksgiving and the Christmas period.