Advantages of Immoway Real Estate Software

Our solution offers Real Estate Solutions many other advantages. Both for real estate agencies and for owners wishing to put the odds on their side by opting for a high-performance real estate agency or individuals looking for a professional and responsive contact.

The key elements that can make the difference between our sites for real estate agencies and what is currently present on the market are:

A premium  customizable and scalable site designed to take the tech out of the loop.
A site real estate solutions that gives full autonomy to the agency to animate its online presence
A site that is a tool for acquiring mandates for the reasons mentioned above, its technical design (SEO ready, rich snippets, etc.) and the features that convert visits into leads
A solution that makes it possible to trace  analyze the behavior of the visitor and thus maximize his chances of converting him. In a word  a marketing tool in its own right.
A website for a Real Estate Solutrions a real tool for acquisition and transformation

These sites for  real estate solutions “new generation” real estate agencies are optimized to improve the acquisition of traffic, the transformation of visitors into prospects and the follow-up of actions.

A website dedicated to the acquisition of new properties

To achieve real estate solutions these objectives  this site solution for real estate agencies  like our other sites, has been technically optimized to improve referencing (SSL, loading speed, semantic HTML5, rich snippet, unlimited addition of static pages  blog  retention of under-committed or sold goods).

Turning visitors into leads

Several mechanisms about real estate solutions  have been added to our websites. Thus facilitating the transformation of an anonymous visitor into an identified and qualified prospect.
These websites for real estate agency integrate the addition to favorites by connected Internet users. The creation of specific alerts corresponding to the needs of the market  the possibility for site visitors to be called back quickly but also contact forms optimized and quickly identifiable, complete contact information  etc.
This tool should also soon integrate new services such as the credit simulator or the acquisition of a main or secondary residence.

Statistical monitoring and market research

This site for real estate agency also integrates a proprietary tracking system to follow all the actions carried out on the website.
This data is essential to analyze a local market but also the behavior of visitors to your website, their origin, their searches, their needs.
This tool is automatically coupled with Google Analytics.

A high-end website at a low-cost price

This site real estate.  Solution specifically developed for real estate agencies is a set of priority tools for the proper pursuit of your digital objectives. And subject to constant technical or modular evolution depending on the real estate market.
It is for this reason that our sites for real estate agencies are offered in the form of a monthly SaaS subscription. Our desire is to support you in achieving your main objective: to improve your web visibility.

Multilingual support

As many real estate solutions.  Sometimes have an audience of several nationalities, this real estate ad management tool offers an administration space allowing you to automatically or manually manage the texts present on your site or in your ads in the different languages ​​available there. are presented.

The sites for real estate solutions allow the use of complementary languages, both for the Belgian and French markets. Most of the static data, meaning the texts not present in the editorial content of pages or assets, can be optimized and modified from the administration module.

Each of these variables can be adapted, modified or optimized separately and their translation can be manual or automatic. In the case of automatic translation.  All the variables are translated at once into the desired language but it will always be possible to refine a translation that does not correspond to your expectations. In which case this variable would become manual and more automatic.

The same is true for the textual content of the real estate agency’s site, both for the advice pages and for the news or properties published there.

The entire site can then be fully translated automatically into one of the 4 default languages ​​(FR – EN – DE – SP). However, it is always possible for you to intervene in each language version of a page in order to refine the message. If an automatically translated text is updated manually, it leaves the automatic system to become a so-called static page.

Synchronization of assets

Already operating with more than 250 French real estate business software, this technology is now heading towards the Belgian market in order to offer and provide the same advantages to real estate agencies in the kingdom.

Most real estate agencies use a “business tool” synchronized with several marketplaces and real estate portals. The solution proposed by Web Solution Way is not intended to replace these tools but to centralize the data in order to avoid double encoding and the risk of errors that they may cause.

The synchronization of properties with the real estate portals makes it possible to reduce the logistical cost of encoding but also to maintain an up-to-date presence on the various real estate portals.

Web Solution Way has approached several Belgian real estate portals, do not hesitate to inform us of any portals that we have not identified.

Customizing Rich Snippets

Rich Snippets, or in French rich extracts, are technical arguments of your website as well as its pages dedicated to ads, increasing the visual quality of presentation of its pages during a search on Google.

In the many elements inserted on a web page to promote natural referencing, the arrival of “Rich Snippets”, meaning “Enriched Extracts” was an opportunity for Google to enrich the search results displayed in its results pages. Originally, these Rich Snippets were mainly used for cooking recipes and travel, sometimes announcing ingredients, sometimes customer reviews of destinations.

These new SEO optimization tags implemented in 2009 have allowed a significant change in the visibility of websites that had to exploit them.

The implementation of Rich Snippet in a website for real estate agency therefore became obvious. Even if it is not guaranteed that these rich results are systematically displayed on Google.

Customer reviews with a rating scale of 1 to 5. Converted into small yellow stars are very conducive to Rich Snippets and could, if Google were to display them. Capture the attention of Internet users and encourage them to visit your website.

Featured Snippets

A Featured Snippet. Also known as “Position Zero” is the ad framed and displayed at the top of search results on Google. A Featured. Snippets provides a unique response to a specific user question and is typically used in the voice response engine.

Better known as “position 0” or a featured snippet according to Google. The Featured Snippet is a feature that allows. Google to display a direct answer to a query without the user having to click on a link. This is a brief overview that Google usually shows when it deems the answer relevant. The user can then click on the link to have much more information. Which in a site for real estate agency can be an asset essential!

Featured Snippets are in the form of a text box. Located above the results and are sometimes accompanied by an image. This is a privileged position to increase your visibility.

When asked how to impose an optimized excerpt from its page in the first results. Google indicates that  This is not possible. Google’s systems determine. Whether a page is eligible for a featured snippet based on a user’s search query and  if so  select it. “.
Nevertheles  these sites for. Real estate agencies have many quality criteria that can favor your content for display in the Featured Snippets.

Our technical approach is based on standards such as:

Semantic HTML5
Rich snippet (schema.org)
Meta
Geolocated sitemap
Robots.txt
SSL
Page display performance
Server side rendering
Our semantic / thematic approach is as follows:

client to edit their texts and content while personalizing the SEO (meta on images, etc.)
Try to create new pages
Allow the client to create categorized blog posts
Activation from the customer area of ​​SEO text on pages that are generally poor in content
Construction of hierarchical URLs containing the region, the department, the city and the postal code
Indexing of URLs listing properties by region, department, city and postal code
Rewrite ad title
Addition of a dynamic summary at the end of each property description
GDPR compliance
Sites for real estate agencies are also impacted by the General Data Protection Regulation (GDPR).

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