A Thorough Look At Instagram’s Latest eCommerce Checkout Option
If you own an eCommerce site, then there’s every reason for you to feel ecstatic. The reason behind this satisfaction is that Instagram recently announced the launch of a dubbed Checkout, a brand-new shopping feature on Instagram.
So, if you want the same feature to be there on your Instagram clone app too, then scroll down further to know more about it. Talking about dubbed checkout, It’s a popular video and photo sharing social network feature which has popped up as a new revenue source for store owners and entrepreneurs.
Moreover, the launch of this new shopping feature should come as no surprise. Because Instagram is always on a path of making advanced improvements in its app over time to become a user-friendly eCommerce platform.
Continuing with this, have a look at a few things that you should know about the new checkout option of Instagram.
Who Should Be Excited About The Instagram Checkout Feature?
- E-commerce newbies
- Early-stage online retailer
- Retailers with limited products
- Established Instagram-first retailers
- Retailers with a huge social traffic
Benefits And Applications Of The Checkout Option:
1. Shoppers Have The Option To Buy From Their Preferred Brands Without Leaving The App
The checkout feature of the Instagram clone app allows users to shop from their favorite brands without the need of leaving the app.
Moreover, when buyers click on products in the shopping post of a brand, they will see a blue-shade button of Checkout on Instagram.
After shoppers click the button, they can specify various options, including color, size, and many other things that depend upon products that are on sale. Furthermore, users can directly check out from Instagram by entering significant details that encompasses billing address, email, and shipping address.
Buyers must add these prominent details once their shipping information gets saved to make their next purchasing process faster, more convenient, and easier. All shipping, delivery, and purchase notifications are effortlessly accessible within the Instagram clone app.
For eCommerce businesses, the launch of this feature is like a boon. Moreover, the tool can unquestionably boost leads and conversions via social media platforms.
2. “Checkout” Feature May Enhance Your eCommerce Sales
Before introducing the Checkout feature on Instagram, the parent company of the site, Facebook Inc., announced a report on how Instagram is driving brand recognition and simultaneously improving sales.
Thus, based on the report’s findings, a whopping 79 percent of respondents noticed that they browsed for more details about a service, product, or brand on Instagram. Out of these individuals, nearly 46 percent decided to purchase whatever they were searching, either offline or online.
With the Checkout feature introduction on the Instagram clone app, 46 percent of buyers have an estimation to rise. It is because people will probably feel more attracted to buying from your site when they have the option of doing so from an Instagram clone instead of the need to navigate to your site.
Therefore, Instagram Checkout helps in boosting sales for all eCommerce businesses and makes the shopping experience one of its kind for its users on social media. Also, such a feature makes shopping simple and less time-consuming.
3. Security And Privacy Assurance On Priority In Checkout Feature
When you talk about data privacy on Whatsapp, Instagram, and Facebook, according to Mark Zuckerberg, the CEO, there would be a transformation to enhance privacy on the above three services owned by him or his company.
Moreover, some shoppers and users might still have genuine safety concerns regarding the Checkout feature. This is due to Facebook’s lack of data privacy records.
Thus, an app like Instagram has assured its customers that their personal information and data are not compromised at any cost.
4. For Appealing Visual Content
According to a great eCommerce digital strategy consultant and digital Juggler’s founder, James Guard, “Instagram Clone’s Checkout feature could be a tremendous benefit for brands having their dependency on visual content.
Also, the checkout feature is hands down a game-changing moment for users because-
- Clients require signing up just once, and after that, you have a speedy checkout for future purchases within the app.
- It is local.
Additionally, customers have the best option of tracking, managing, and returning their purchases via the app, along with directly contacting brands about their orders.
5. Checkout Buyers Are Effectively Instagram’s Customer
The Instagram clone app’s shopping feature is likely to increase eCommerce sales and escalate conversion rates for eCommerce businesses. Customers who buy products via Instagram’s Checkout option will help audiences and store owners too.
Instagram is only sharing information with brands that are essential to fulfill any order. Also, in this, customers are not required to share their email id for marketing purposes.
Furthermore, Instagram has a good hand over managing customer experience. They know customers’ choices and interests, which may not match your brand’s interest.
6. Growing Popularity
Around 23 brands are already chosen by Instagram. These are the first in a row to test out the Checkout Option. So, here are some names of those brands which are initiated for rolling out their Checkout potential.
- Adidas
- Dior
- Burberry
- H&M
- Kylie Cosmetics
- MAC Cosmetics
- Prada
- Nike
- Zara
- Uniqlo
Moreover, many other brands will begin rolling out their crucial posts with the Instagram clone app’s checkout feature in a few upcoming weeks or so. And with this, Instagram’s users in the US will kick start buying.
7. Limitations Associated With Checkout Options
First, there will be a certain amount of deduction from every sale you will make with the help of Instagram Clone Checkout. However, that deduction amount is yet unknown. So, when the new feature of Instagram is available to every eCommerce business, one can have the answers to all their queries.
Secondly, you will not be able to use the Checkout feature along with running ads. Instead, one can simply use the Checkout feature in their posts on the newsfeed only and their Instagram stories.
Instagram’s Checkout Is Undergoing Beta Testing Process Outside the U.S
Presently, the latest feature of Instagram is in a closed beta state. At present, it has a connection with some limited businesses only. Also, it is currently available to people who are living in the United States.
Therefore, it means that your eCommerce business doesn’t have the opportunity to take advantage of the Instagram Checkout option in recent times. However, the possibilities are that soon it will be available to every eCommerce business.
And while the Instagram checkout feature is still being rolled out globally, now’s a good time to get ahead of the competition and level up your app like Instagram strategy so your business is ready to make more sales.
Generate Maximum Sales With Instagram’s Clone App
So, if you want the checkout option to be included in your Instagram clone app too, then contact our professionals. The new Checkout feature of Instagram’s clone app is destined to make a hit considering an eCommerce business. So, start dreaming of winning more sales with an Instagram clone.
