Guest Blogging An ally of link building

The truth is that this guest blogging causes a strange feeling in users when they read it for the first time. It’s a … And now this, what is it about? So much English terminology can overwhelm me, but the concept itself, I assure you not. This term simply refers to the fact of writing an article, as a guest writer on another blog.

An increasingly used practice in the “Blogging Universe”, for the benefits it brings and, because it must be recognized, that we all like a “Hey, do you write something for me?” It does not matter if it is because of your colleague, because of your reputation, or simply because someone thinks you are a “TOP” writer. The point is that it increases pride to know that someone likes your work and wants you to share it on their blog.

At La Factoría Creativa we have a team of writers capable of creating valuable content. Articles that bring your brand closer to the reader and that also provide a hallmark to your image. One more input, which strengthens the relationship of trust between the client and the company. If you are looking for someone who can write on your blog and also can like other bloggers to practice a little guest blogging within your sector, you are in the right article …

What is guest blogging?

Guest blogging is one of the parts that shape the content strategy. It consists of participating as a guest writer on another blog or website. Currently blogging is used as an Inbound Marketing tool to disseminate content of interest to the user or potential customer.

To clarify a bit who is who in this story, you should know that the guest blogger is the blogger invited to write. It is the person who writes a guest post, that is, the content that will be published on another blog.

And you, you wonder … And all this, for what? The fact that it has become one of the most efficient link-building strategies is due to something. The justifications are based on the visibility it gives to the brand of who is invited, in addition to increasing their professional relationships and above all, generating links to their blog.

5 reasons why you won’t resist guest blogging

When the decision is not clear, the normal thing is to use the positive factors that derive from its practice. So, we leave you some of the benefits that you will obtain by participating as a guest blogging :

• Expand the reach of your content. If you create articles for other websites, you will reach a larger audience. That is, you bring your content to a new audience that you can like. Increasing the probability of gaining followers and connecting with potential readers who will associate your brand with an image that adds value. Which allows you to reach a loyal audience who will love to read to you daily.
• A plus of SEO. By guest blogging, you create a link that you can add to your blog.

• Creating personal branding. If your current goal is to be known, become a guest blogger. Collaborating with other blogs by exposing your content is ideal to achieve this. It will be a matter of time before readers identify you with what you write and start following you, this being the beginning of your community. In addition to creating a network of contacts and colleagues in the sector with whom to participate later.
• Make them see you. Do guest blogging is gaining visibility. When writing as a guest you sign with your name and enter the links that you want in the post. This allows you to link to your social networks, so if a reader likes you, they will start to follow you, interact with your content and share it.

It will give you a clue about which topics are more attractive to continue writing about and above all, it will motivate your desire to come up with ideas that improve your articles, thus providing real knowledge to your users.

• Qualified referral traffic. If you have gotten a visit to your blog through the guest post, it is because your content has served its purpose. You have become liked. Therefore, if you continue giving value to that reader and providing new concepts. You may build loyalty.

Tips for writing guest posts

Guest posting is a tool that has multiple benefits, both for the writer and for the blog where it is published. This strategy has been in use for quite some time, but you have to know how to implement it for it to work.

Guest post strategies consist of writing an article to publish it on someone else’s blog with the same theme as ours. To do it well, the following considerations must be taken into account:

• The first thing is to investigate the blog where you are going to publish. This way you will know the type of content they publish and if you can adapt to their style.
• The content must be original, do not copy anything from the internet, not even from your blog. Always aim to differentiate yourself from the rest.
• Be selective and don’t post something you wouldn’t include in your content marketing strategy.
• Write about what you know, you have to demonstrate your knowledge and add value to blog readers.
• It is also important to review all the content very well before publishing it. Make sure that it is free of errors and that it is a quality publication.
• Even if you are not writing on your blog, you must respond to the comments on the post.
• Lastly, avoid self-aggrandizement. Guest posting is not to advertise you, but to demonstrate your knowledge on a topic.

You will increase the network of contacts

You will improve relationships with other professionals in your sector. From here collaborations can be born not only in more blogs but in other activities such as forums, conferences, courses, podcasts, etc.

If you still have doubts about why guest posting is important, we can still mention more benefits. This strategy generates more possibilities for monetization and attracts more qualified leads. All of this will help you get the most out of content marketing. If you need help with your strategy, contact us.