How to Optimize for Google Featured Snippets
Featured snippets are organic Google search results that are meant to offer a direct answer to users’ search queries. They are clearly displayed above the organic search results, at “Position 0.” This improves Google’s capacity to serve consumers with quick and accurate search results. Google compiles these unique snippets automatically from content on the landing page, not from metadata. Structured data can aid in the display of highlighted search results by Google. There is no assurance that your own page will be featured in snippets. When the highlighted excerpt originally appeared, it was considered a podium prize. Google, being Google, didn’t provide any guidance on how to obtain a featured snippet, but SEOs of Mumbai, being SEOs, crunched the numbers to win the race regardless. A highlighted snippet is a specific chunk of material that appears at or near the top of a Google SERP. It includes text or video from a website that seeks to answer the search query directly.
The reader may learn more about the website by clicking on the answer in the highlighted snippet. Featured snippets elevate your website to the top of the SERPs and make it more clickable, whether on mobile or desktop. Their popularity on Google may be an indicator of brand authority, which can be beneficial to how users see you. When a user asks Google a particular inquiry regarding a term definition or fact, the search engine attempts to provide a solid, short answer in the form of a featured snippet. Google does this by using text components or graphics from indexed pages. The “snippet box” is then created using text modules and picture content, and in certain circumstances, videos.
The Advantages of Featured Snippets
- Insights into audience behavior: They may provide you with the opportunity to learn more about the goals of your visitors by displaying what they do when they come to your page.
- Higher brand authority: Both Google and viewers may think your website has more relevant material authored by professionals.
- Higher click-through rate (CTR): This varies depending on the content of the featured snippets, but in general, having more eyes on your entry in a SERP might boost your CTR.
Forms of Featured Snippets
Google presents three variations of highlighted snippets:
- Text snippets include: Google collects text components from websites that are relevant to its search. These are frequently supplemented with photos that do not have to be from the same page.
- Snippets of video: If there is a unique answer to the search question in the form of a video, Google displays it as a featured snippet using clips from YouTube or its own video search.
- Snippets from the table: Tables or lists from the target page are copied here. These are not required to be labeled.
In February 2018, SEO Mumbai revealed on its own blog that highlighted snippets will be divided into multiple pieces in order to provide visitors with a more personalized search experience.
The true value of highlighted snippets for SEO Mumbai cannot be calculated. Increasing the exposure of online information as a highlighted search result may lead to improved confidence in the contents on the part of users. This trust may pay dividends if the own website is not ranked top in the SERPs, but the user chooses the search result because they see the site as a reputable source of information. Featured snippets, like practically every other Google feature, will change over time. It may be both fascinating and satisfying to investigate and discover new methods to exploit them in order to enhance SERPs for everyone. So hiring an SEO agency or Seo consultant in Mumbai will help your blog to rank on featured snippets.
