9 Simple Ways That Work For TikTok Business

TikTok has grown very well since its launch, and it delivered its potential as an advertising and marketing tool for all businesses and industries, especially for resorts and hotels.

Nowadays, there are some content categories on TikTok that are more potent than other content. On checking the list of rising content categories this year, lifestyle stands as the top one of the list, including the resorts & hotels.

Many are sharing their opinions and experiences about travel on TikTok, involving hotels and resorts.

1. How Can Resort Owners Promote Their Business On TikTok?

The platform is a spot where creativity is appreciated and accepted in every shape. If you didn’t do anything creative, you can also select an existing one and spin it for your unique content, and don’t just copy it.

2. How To Make A Video On TikTok?

TikTok is instinctive for hotel and resort marketers who gained experience using Instagram or Snapchat. You can make new video content directly on the platform, or you can select a video to upload from your storage. If you go to record video content, you can set a front or back camera on your device and set a time delay to film until you get ready. You can add the filters and special effects or adjust the video speed.

You can trim, overlay text and sounds on your footage, and add effects once you have uploaded your video content. The platform contains a vast music library, and also you can select your own sound or music.

Give a caption and related hashtags(e.g., #TravelResorts or branded hashtag) before posting a video to find your content quickly on the platform. Always maintain your content in a fun way to gain more engagements, and don’t forget to showcase your hotel or resort facilities in each post.

3. Show The Exciting Places Around Your Resorts

One great way to attract your fans is to share exciting places to visit around your hotels or resorts. More than that, you can also show unique and fun experiences.

Don’t forget to edit your content and produce it too compelling to your fans by adding special effects, filters, trending sounds. Always remember to add relatable hashtags to your video caption.

4. Highlight Your Resort’s Inside Space

Give info to your fans about what your resort or hotel offers. Starting from the excellent services and continuing with rooms, foods, spa, swimming pool, etc. 

If your resort or hotel has anything special than others, then highlight it in the first point. For instance, if you have a robot food delivery service, then attract your fans through the wordings( for ex: This resort has a tremendous robot food delivery service directly to your rooms.) This extra point puts forward your visitors to book a slot in your resorts or hotels, and it helps you get the same guest in the future. And also, the guests recognize your resort or hotel name well. It builds the brand specialty in some way, and the guests never forget the experience that they received in your resort or hotel.

5. Show BTS(Behind The Scenes)

Always remember that the platform was introduced as a fun and entertainment spot. So, the genuine and fun content is still appreciated by the platform. 

The possibilities are permanent: you can upload entertaining moments, fun moments, your staff’s opinions, your staff’s work, etc.

6. Share The Tips About Your Resort Business

You can also help other owners of a hotel or resort with their works by providing exciting and educational aspects of being in the resort or hotel business, starting from the financial side to the social point.

7. Work With Hashtag Challenges

Hashtag challenges are a great way to engage the audiences with your brand or business, and they are the primary key of the TikTok community. Naturally, a user on the platform records a short video content relevant to the challenge’s subject and mentions “#(challenge’s name)” in the post. All the video contents with the same hashtag are grouped, making it easy for everyone to find. It also helps the audience to draw attention to your brand or business.

For example, the hashtag challenge #HiddenGem encourages travelers and locals to make out and share their best-loved destinations and sight viewing spots.

 8. Join Hands With An Influencer

If you need to build your profile on TikTok in a short span, then you can buy TikTok views to increase your video visibility and become a famous person on TikTok. Joining hands with an influencer is also the best strategy to grow your hotel or resort business. For instance, if you are from a resort field, you can partner with a travel-oriented influencer and share their experience at your resort or help create & launch a hashtag challenge about your resort business. It will extend your growth to their fans and optimistically increase your TikTok followers count.

Selecting an influencer for your resort business is critical. You want to choose the right influencer with more active audiences in their follower list. Pick the one from your niche or industry because they have the same niche followers so that you can get more audience to your resort business. Please choose the right influencer via checking their engagement analytics but not on the follower counts. Influencers with above 100k acquire less engagement rate overall than the influencers with 10k. It’s all about activeness and building authenticity on the platform. So, pick your influencer correctly for your business to succeed on the platform.

9. TikTok Advertising For Resorts

Advertisements on TikTok are the perfect way your resort can use the platform for marketing. The ads are still in their starting stage on the platform, but there are five different ad types.

• In-Feed Native ads – these ads are similar to the story ads on Instagram & Snapchat and allow options such as conversions and website clicks. You can produce video content about your resort business in 8-15 seconds, and you can include many attractive CTAs(Call To Actions.) such as “Click to see offers,” “Grab the limited time discount,” etc.
  
• Brand Takeovers – this method allows a brand to take over the TikTok platform for a day with branded GIFs, videos, and images with clickable links to target landing pages or hashtag challenges.
• TopView – these ads appear as the first feed post in the FYP(For You Page) runs about a minute and occupies the full mobile screen with auto-play & sound. It is also referred to as an updated feature of Brand Takeovers.
• Branded Hashtag Challenges – make your unique hashtag about your resort business. Create it short and try to mention your brand name in it for easy recognition. Upload a video about your hashtag challenge and ask your fans to recreate it. Offer some giveaways for the perfect ones. It helps you to grow your brand quickly on the platform and raises your brand visibility.
• Branded Effects – you can make branded 3D and 2D lenses on TikTok for users to use in pictures and faces like a feature on Snapchat. You can select AR filters and branded stickers too.

Since the platform is new, there are limitations to the ads. For instance, advertising on TikTok costs more than other social media networks, especially for resorts, smaller hotels, tourist spots, etc. Still, the amount spent will be higher based on the ad types and their length.

Also, it takes time to create your ad account on TikTok. Because you want to submit data about your brand or business, and stay calm to get it from a representative of TikTok before you start.