8 Best Ways to Promote a New Law Firm to Get Clients

Why Marketing Services are important for Law Firms?

Marketing Services can help Law Firms to generate more business and more profits by boosting their image and attracting more clients through marketing activities such as social media marketing, content marketing, search engine optimization, reputation management, public relations, email marketing and many other strategies that help law firms to grow their businesses effectively. 

A law firm will always have legal cases to handle, so it can be difficult to market your firm if you’re constantly bombarded with client work. The secret to gaining new clients without burning yourself out is having marketing services help you focus on acquiring new clients while you continue handling the ones you already have. If you find yourself asking why marketing services are important for law firms, keep reading below to find out more about why that’s true.

Google CEO Sundar Pichai already said in May 2016 that voice search accounted for 20 percent of search queries, a number that could be close to 45% percent in 2020.

The adventure that Apple started with SIRI is already in more and more places. How does it affect us? In the terms of our website. People use different words for the same search depending on whether they do it by voice or by writing. 

Email marketing may not be the sexiest internet marketing strategy, but it does work and has been doing so for a long time. It allows you to do a lot of things at the same time. You can send traffic to the web, increase referrals, inform potential customers, and build trust with readers. It continues to be the channel with the highest return on investment according to more and more studies ratify it. Obviously this also applies to law firms.

I have already dropped it three or four times in the text. I’m a heavy. But since in 2015 there were more searches from mobile than from desktop Google has taken it seriously. Adapt your website to mobile if it is not. Google itself calls it Mobile First. When the Google spider crawls (enters your website to index it, rate it and show it sooner or later in the rankings) the first task it does is view it on mobile phones.

At the web level, having a link on the websites of these institutions will give a high quality link building (a reference), since these websites have thousands of visits. He teaches courses, gives talks … they will pick it up on their website. Don’t get obsessed with the SEO impact of the actions you take, but never forget it.

See how YouTube and Instagram grow. Consumers want to see image. Law firms handle concepts, ideas, strategies, laws but they do not have to be presented in a boring way.

For 99% of law firms, making a few simple changes to their site can have a huge positive impact on their conversion rate. Does your firm apply the sales funnel on its website and channels? ask questions

In this article we will be covering eight effective ways by which marketing services are important for law firms. 

Let’s get started!

• Contents for The User 

It is the first and most effective way that potential clients continue to approach the office. The most visited page on the web, the best for recruitment is the blog of legal articles. Remember that it must be built based on certain temporal premises, extension, themes, registration … consult doubts

• Importance of The Bio-Page or Who We Are

The pages where we tell who we are more and more visited. Doing it in a storytelling way, in a similar way to how you would tell it in a conversation in confidence, will be the best recipe. The more digital the world becomes, the more we want to see a human presence in everything.

• High Performance Domains

If your name is Perico Pérez and your office is dedicated to claims of quantity, a web type —reclamamoroso.com— works better than one —pericoperez.com—

Ideally, this marketing service for law firm has both the institutional and the high-performance one. Very clear trend of the market.

We have said it before, not that a DPC (keyword domain) is an extraordinary advantage. It is NOT the power ring. But it adds up. 

• Video Content Will Be Common for Most Offices

If we can see it, why read it? Accompanying texts and articles with a short video edited in a professional way (never homemade) will support the uptake.

• Attention to New Formats and Channels

Web adapted for mobiles, video continue to grow as communication and dissemination channels. Don’t put them aside. It is an effective marketing service for law firm.

• More Competition

Little by little, many law firms are going to find new ways of spreading the cake by reinforcing the presence of their office on the Internet. Being in the network was already important. In this new course, it will be even more so, because there will be even more offices present.

• Determine Marketing Responsibilities in The Office

Either someone on the staff is in charge (with the usual cost of time and endless training) or an agency specialized in legal marketing is in charge, but someone has to ensure the marketing service for law firm there to be results.

• Longer Contents

True, you will find many people who will tell you – People do not read long texts on Google -. However, Google loves the denser texts in that search of yours for promoting quality content over others and that we call positioning.

Statistics say that more text, more time spent, more love from Google to your website. How can I upload longer texts but have people? 

Take advantage of Christmas, sponsor local youth teams, donations to charities complement your professional news with more social ones. Many firms will bet on this line, especially shortly when Christmas approaches.

Hope this article on PostPear helps you to know effective ways to promote a new law firm to get clients. Marketing services for law firm are important as they bring new customers!