The usage of mobile devices like tablets and smartphones has rapidly increased, and they have overtaken the desktop as the main way of accessing the web. With consumers accessing the Internet via tablets and smartphones, rather than a desktop computer. The significance of having a mobile-friendly website turns out to be paramount.
Each customer today requires a responsive version of their website that can smoothly run on all devices like mobile/tablet/desktop. Responsive web design is one of the most powerful contemporary ideas in the web design arena, but the question is: Why does responsive web design matter for your website? We must understand what exactly responsive web design is before we go for that.
What Is Responsive Web Design?
Responsive web design is simply a method for developing the websites in a way that all the website images, content, and structure stay the same on any device. This means the website can seamlessly work on tablets, mobile devices, and desktop screens. Responsive web design is a design that can tackle all kinds of consumers, on any device.
This procedure is very famous because with responsive website design, we do not need to worry about creating multiple websites for multiple devices. In other words, there is no requirement to design separate websites exactly for a mobile device, laptop, and desktop screen resolutions.
Allow me to share some reasons why responsive design matters and why it is significant to the success of any website:
Increasing Mobile Usage
The latest researches have proved that mobile adoption and usage have left desktop usage behind and responsive design lets the same website work on all devices.
- Better UX
Responsive websites make guests pleased with your site. And the click-through-rate grows comparatively 21 to 25% with a responsive website to mobile versions or any other versions.
- Maintenance Is Minimum
We had only two options before responsive design:
Create a desktop website that would look inconvenient and small on mobile devices.
Make a separate devoted mobile website that would work on a browser of the mobile device.
The above options grow the time and cost involved in maintenance as you require to update both websites regularly and if you select only the different desktop, you run the risk of losing out on mobile-based revenue and possible mobile consumers.
This also makes sure that we require to make an update to the website only once and it will update all forms of the site.
Responsive Design Is Vital for SEO
Search engines like Google prefer responsive websites. Google suggests and promotes a responsive website design. In most research studies, it has been established that responsive websites typically do better and load in just a second or less, making it easier for consumers to link to your content with a single URL and share it.
This is the main reason why SEO experts prefer a responsive version because these websites have the same HTML and one URL, which makes it easier and more effective for Google to index, crawl, and establish content from just a single URL.
Reduced Bounce Rate Due to a Better UX (User Experience)
High bounce rates are typically taken as a bad sign by search engines. Different reasons contribute to a high bounce rate, with the main reason being non-responsive design. So how can you decrease your bounce rate?
The answer is responsive design. Responsive sites have lower bounce rates as compared to their non-responsive counterparts. Responsive sites give all the website content to consumers in a package that is easy to manage and view, therefore eventually keeping consumers on your page and decreasing your bounce rate.
Reduces the Page Load Speed
When it comes to search engine rankings page load time is one of the major factors. Google always gives importance to fast-loading web pages that load in just one second or less. Responsive design results in quick loading and Google can find the content more easily and powerfully index all the content.
- The Future is Mobile
With mobile phones being gradually utilized for searching and purchases online, you require to give the audience a mobile-friendly site. So making your website responsive is a vital feature of your online presence.
Responsiveness of the website is certainly crucial for any online business. In this modern era, people across the world, especially in the United States, tend to shop online. This is one of the main reason why you must hire a responsive web design services provider. A professional custom web design company will get the job done for you to achieve goals.