7 Digital Marketing Strategies To Increase Sales

Gone are the days when you could generate sales just by creating a website and showing pop-up ads to your website visitors. In 2021, the online business landscape has become more competitive than ever. Keeping that thing in mind, I’ll share with you 7 digital marketing strategies that will surely help you in taking your sales and conversion to the next level.

Remember;

You can leverage any one of these strategies or a combination of two in order to get the best results.

1.Understand your customers

In order to get maximum results from any digital marketing strategy, you first need to understand your customers. Rather them targeting your audience as a monolith, try to separate them into various segments and then target.

You need to understand that there are various marketing channels, and you cannot target all your targeted audience on any one channel. 

For example;

If you are targeting the younger generation then Instagram might be the best option. For the older generation, Facebook might be the right platform. Hence, knowing about the demographics of your customers would help you in selecting the channel.

You can understand your customers by creating buyers personas. According to several research, 44% of the B2B marketers have already discovered the power of Personas.

You can create buyers personas by collecting data about your customers with the help of analytics tools, business software, feedback surveys and a lot more. Once you have collected the data, you can then decide on which marketing channel to invest in and focus on.

2.Leverage email marketing

I am pretty much sure that email marketing isn’t at the top of your to-do list. But you should consider using email marketing is it is the only digital marketing strategy with ROI of 122%.

Also, every $1 spent on email marketing would give you a return of $40. 

This clearly means that email marketing cannot be ignored. 

In order to get the maximum results from email marketing, you need to tailor your campaigns according to the needs and preferences of your audience. This means you need to align your email marketing efforts with your buyer’s personas.  

Apart from this, you also need to focus on email automation.

It will help you in staying in touch with your customers at the right time. Also, it will help you track all the key metrics easily.

You also need to understand the fact that emails are not only important for getting new costumes but also for being in touch with your existing customers too. 

3. Level up your content game

You already might have heard this phrase many times “Content is king”. Yes, content is surely the king in the online marketing world. That’s why you need to level up your content marketing game to get more sales.

Look for what type of content your audience loves the most.

You can do this by analyzing the engagement levels of various content formats that you have published on your site and social media platforms. 

Suppose;

If your video content engagement is higher as compared to other content, then keep posting videos o a regular basis. 

Apart from this, you also need to measure and track the performance of your content. Check how people are reacting to it and make necessary changes accordingly. 

4.Optimize your site

Search engine optimization is one of my favourite digital marketing strategies. If used properly, SEO can take your business to the next level. 

When people search on Google, 75% of the users will not go on the second page. This means, most traffic will be taken by web pages ranking on top of Google. This is where SEO comes into the picture.

SEO will help you in increasing the visibility and credibility of your business. SEO has a conversion rate of 14.6%. That’s why 61% of marketers say growing SEO and organic presence on their websites is one of their top inbound marketing priorities.

This clearly means that SEO can surely help you in increasing your sales, provided that you use it wisely.

5.Increase engagements on social media 

With more than 3 billion users present worldwide, social media can surely give a good boost to your sales and conversion. 

According to research, 76% of customers bought a product that they saw on a brand’s social media page. 11% bought it immediately and the rest bought it later online. 

This proves the fact that businesses can surely generate sales via social media marketing.

On social media, you can promote and advertise your product or services. You can also engage and communicate with your audience then induce them to buy your product.

Here are a few tips to increase sales via social media;

• Use the right social media channel depending on your buyer’s personas.
• Use paid and re-marketing campaigns.
• Create a business page.
• Engage with your customers and reply to their comments and queries.
• Create social media groups.
• Analyze what your competitors are doing.

6.Collaborate with influencers

The next in this list of digital marketing strategies is Influencer marketing. The influencer marketing industry is expected to reach USD 24.1 billion by 2025. This means that influencer marketing is growing at the pacing rate and has huge potential it.

Today, whenever consumers need to buy a new they would first go on Google or YouTube and do comprehensive research about it. If they find positive reviews about the product from influencers then they would simply buy it.

In fact, 49% of consumers depend on influencer recommendations. 

Hence, you can collaborate with some influencers in your niche and work with them to increase your sales and conversion. Yes, I agree with the fact that influencer marketing will cost you a handsome amount of money, but it will surely help you.

7.Use discounts and offers

The last on this list of digital marketing strategies is offers and discounts. When it comes to increasing sales and conversions, there is no secret formula. However, you can surely use the power of discounts, offers and coupons to increase your sales and conversions.

Whether you agree or not, each and every consumer loves discounts and offers.

Last year 92% of customers used coupons in the USA to purchase any product or for availing of any services. 57% of customers also made a purchase when they received a discount from their favourite brand.

This brings down to the conclusion that by using discounts and offers, you can surely take your sales to the next level.

You don’t need to run offers and discounts throughout the year.

Just think of a reason to offer a discount. It could be a special event, the birthday of your customer, festive season or anything like that. By adding a sense of urgency to your offers, you further increase your conversion rates.

Discounts and offers not only work for product-based brands but it can also help B2B or B2C software or companies in Bangalore.