A positive first impression should be your main objective when it comes to your web page. When people visit your website, they must find it interesting that can be achieved through the design and other factors that are enough to delve deeper into your services or products.
Ninety-four percent of the visitor’s first impressions are directly related to the appearance of the website. A successful web design has the power to make visitors stay long enough to become likely customers. It is one of the most important factors which can help increase your sales and improve revenue.
When a user goes through your website, they determine your credibility from its design. If it is subpar and outdated, they might doubt your authenticity and trustworthiness. This can result in a massive drop in conversion rates.
Revamping your web design improves the entire outlook of your website. A modern and clean layout encourages visitors to confidently browse and shop from there. We have six winning hacks which can help designers ensure a rise in sales. The more insightfully you approach the design, the better chances there will be for driving up conversion rates.
- Responsive design
Once you know how vital web design is, it is easy to understand the effects of a functional website. It must be appealing for the audiences who browse through it. Therefore, the very first hack is to integrate responsive design methods.
A responsive design ensures that your website is adaptable to different devices. If a user is accessing it through their mobile, your site must be visible with all features there too.
It is important to do that especially in this day and age when most people prefer browsing through handheld devices. They should get the same quality user experience from your website as they would get on a desktop. A website that is easy to view and browse from any device is a great way to acquire satisfied customers.
- Make your CTA stand out
When designing your webpage, focus specifically on the calls to action you integrate through it. When a visitor likes the product you have to offer, they want to move on the next step. The call to action button is their guide to the next stage. Without an obvious CTA on the page to instruct how to proceed, it is likely for them to lose interest.
It is important that your CTA pops up from the web page. Using a vibrant color like blue on a white background is a good trick. Make it brief yet descriptive to inform the user what will happen once they click on it. For example, rather than just saying “Click Here” it can be “Click here to sign up for a free trial!”.
By designing a call to action which is engaging and truly helpful, a designer can urge more clicks. Which in turn generates more sales for the business.
- High-quality visuals
High-quality images and videos are a vital part of your website’s design. They have a major role to play in keeping audiences engaged on a web page.
If there are blocks of text on the entire page with nothing to break them, it will appear dull and monotonous. In short, highly unappealing to any audience who visits the website. It is natural for chunks of written content to feel overwhelming and you will have trouble making audiences stay.
Experts from Go Up- Best web design agency also recommend prioritizing the quality of your website images. In our designs, we only use the best quality images to leave a positive impression on the viewers. It ensures that the images are wholly visible on all devices thus enhancing user experience. Whether you are using photos, graphics, or videos, keep that point in mind before adding them to your website.
- Organized navigation
Navigation is the most critical aspect of web designing. While working on a website, you must focus on building organized navigation that is user-friendly.
Organized navigation makes it easier and quicker for people to find your services or products. It makes the process hassle-free making users gravitate towards it and prefer it over other websites.
For instance, the navigation on Apple’s website is organized according to the products they sell. There are separate categories dedicated to iPads, iPhones, computers, TVs, watches, and so on. Using categories and subcategories allows your website navigation to be really simple and smooth.
- White space
Utilizing white space wisely is one of the key principles of design, and not without reason. Many businesses fill their websites with information and visuals from end to end in an effort to attract. However, this just overloads the site and makes it distracting for audiences.
White space is primary for any successful design. It gives you a clean, crisp layout and draws the eye to important information. By using white space correctly, you can help visitors focus on the vital parts of your website. The longer they engage with your website the more chances there are for increasing sales.
- Focus on providing an excellent user experience
As per the web design trend, it is essential to study and test the effect your website design leaves on the users. Audiences are unlikely to remain on a website if it looks outdated or is complicated to navigate.
A well-thought-out design is balanced and urges the visitors to stay and engage. Apart from the website being visually pleasing, it must also be functional and simple to understand. Each of these factors is equally important, so you cannot ease up on any of them.
Only by grabbing people’s attention through looks and quality can a website ensure an increase in sales. Designers have a massive part to play in making a website and have the skills to promote the website as well to the next level. As a professional, you must be able to drive revenue and sales for the websites you build. With our tried and tested hacks, you are sure to generate positive results. Or as a business owner yourself, you can get professional help with our design services. We offer expert advice and assistance for both big and small projects.