If you want to become successful as a realtor, you must identify real estate apps for marketing. Such apps will help you generate leads besides making your day-to-day work easy. They will also make your business run efficiently and overcome the competition in the real estate industry.
Moreover, as a real estate agent, you are forever on your toes. And it would be best if you moved along with your business. Thus, an excellent real estate marketing app should simplify your work.
Below are some of the best marketing apps for real estate agents.
1. Facebook
It is one of the leading social media platforms with a vast following worldwide. As a real estate agent with a social media presence, you can benefit from this platform. You can leverage the over 2 billion active Facebook users to take your marketing campaigns to the next level.
So, you can take advantage of Facebook’s advertising system and create a business page for your agency. With your presence on this platform, you will reap the benefits of social media campaigns.
Facebook also has a great live streaming video tool called Facebook Live. It enables you to create a virtual tour of your real estate property for your prospects. Furthermore, Facebook live ads are efficient in generating leads rapidly but cheaply.
1. Pros
- Facebook can help you to reach a larger audience
- Through Facebook, you can connect with other real estate industry professionals who may boost you with referrals
- Besides sharing new real agent industry developments, it can link you up with potential clients
2. Cons
- Facebook is much of a mobile app. Therefore, you will have to be active on your phone regularly
- Facebook ads only reach to people logged into Facebook
2. Wise Pelican
Wise Pelican is a web-based application that offers real estate postcard services. It provides customized realtor postcards at an affordable cost. In addition, it makes it easy to mail real estate postcards according to the user’s client zip codes.
1. Pros
- Wise pelican makes real estate mailing lists very fast, saving you time
- It has a tracking feature that enables you to know whether the postcards have been delivered
- Enables you to customize your postcard mailings at a low cost of 75 cents
- Provides an array of customizable postcard templates to users
- It grants you the flexibility to use the on-site list builder or upload a mailing list for every mailing promotion
2. Cons
- Wise pelican lacks a mobile application version
- The process of crafting custom-made postcards can be tiresome
- Creating postcards of high quality is expensive
3. Homes.com
Homes.com is regarded as one of the most outstanding real estate marketing platforms. You can list your real estate properties to link to prospective buyers through the app. It is the most trusted platform for both real estate agents and homebuyers.
The app allows you to share home listings from your existing account. Subsequently, it is unnecessary to create another business account to list your properties on the platform. You will only need to sign in to your existing account, and you are ready to go.
1. Pros
- The platform offers extra resources such as market data, listing tools, and the industry’s professional directory to realtors. Thus, agents can gain knowledge about the real estate industry.
- The real estate professionals’ directory allows networking among various players in the real estate industry.
- The app has a mobile app version with a slick user interface that is easy to navigate.
- Market data tool makes it easy for agents to market their real estate properties.
2. Cons
- com is only found in the United States of America
- The platform is not widely known compared to other platforms in the real estate industry. Hence, it may be challenging to reach prospective customers
4. BombBomb
The platform is unique because it allows the use of short videos. Consequently, you can create short videos of your real estate properties and share them on other social media platforms. Popular platforms where you can share BombBomb videos include LinkedIn, Twitter, YouTube, and Facebook.
Therefore, your friends and social media followers can view your videos. Besides, you can share the videos on blogs and other websites with potential clients. It is the most innovative and exciting way of marketing your property.
Through BombBomb, you can save time by sending a video mail to a client instead of typing the property details.
1. Pros
- The platform has video-sharing features that facilitate seamless sharing of listed videos with prospective clients on various platforms
- Enables you to create stunning listing videos that give you a competitive edge
- You can use the platform’s video editor to incorporate photos and music into your videos.
- The app’s video templates enable you to create ideal listing videos for your properties
2. Cons
- The app limits the number of videos that users can share per month.
- It is a paid app hence you must subscribe to use it.
5. Real Geeks
It is the most incredible platform for lead generation among real estate marketing agents. You can create an interactive experience through the app, which appeals to your clients wherever they may be.
Real geeks can allow you to make a 3-dimensional virtual tour of your real estate property. Your client has an opportunity to walk through the property’s virtual tour. So, they are aware of the status of the property before they decide to buy it.
1. Pros
- It has a wide range of real estate marketing tools. The tools include transaction management tools, CRM, and IDX websites.
- Market tools provide the agents with the latest real estate market trend reports.
- The lead capture tools ensure agents remain connected with their current and potential clients.
- The IDX websites are instrumental in generating new leads.
2. Cons
- Quite expensive and relatively new
- Not available in some states
6. Mailer Lite
Mailer Lite is an email-based marketing app that allows sending multiple emails. You need not be worried about the time and resources of creating and sending emails manually. The app manages your real estate email campaigns.
For instance, you can use the app’s auto responder feature to schedule sending of emails at a given time daily. Also, you can create automated email responses once a given number of property listings are sold.
1. Pros
- Simple to use with a user-friendly interface.
- It offers excellent customer support with a live chat option.
- An affordable option among email marketing platforms.
- Presence of various features such as an assortment of templates, special reporting tools, and an email automation system.
2. Cons
- The free version app has limited features.
- Customer support does not include a dedicated phone communication channel.
Conclusion
The advent of real estate marketing apps is the best thing in this industry. It enables real estate agents to carry out their business swiftly, even while going. With the help of these apps, you can reach more prospective clients. Marketing apps should make your work easier if well utilized.
Also, the best apps are multifunctional to simplify the demanding processes in your marketing campaigns.
