Modern technology influences the way we live and work, even the way businesses are able to generate new leads. While some of these lead generation methods have worked in the past, that may not be true in the modern world.
The change caused by modern technology may be attractive and brings you closer to the future, the fact cannot be denied that it is equally challenging. Especially for the small-scale businessmen who are trying to establish their strong footholds and penetrate into the market, while cutting past the competition.
Here is a list of quick and effective lead generation techniques, deployed by a successful digital marketing agency, that will help you cut through the clutter and earn revenues out of it.
1. Email Marketing
Emails are a popular means to initiate contact and carry follow-up with the leads. Successful email marketing outreach begins with the first email sent to the potential client, thereby opening up the lines of communication.
However, make sure that you are able to research the connection between the product/services and the potential customers. If there is a solid connection, then there is a possibility of a good fit and winning the potential customer. Along with this, make sure to devise a personalized message for the client, and allow them the opportunity to subscribe. Even after that, make sure to stay in touch with the client, so that once they make up their mind, your offering is the first to pop up in their mind.
2. Newsletters
Sending out periodic newsletters via email, called e-newspapers, is also a viable technique to generate leads. This begins with providing free subscriptions to your website or email signatures, with attractive and engaging content, that earns you subscribers. Make sure to take it seriously, else the customer may think of your email as spam. With informative content at hand, customers look forward to reading and remembering you as a trusted source.
3. Leveraging Social Media
What good is any company without leveraging the power of social media? And if you don’t have it, or are just starting up, you can still be a part of the race. And it’s never too late to catch up. After all, social media is a great way to generate new leads and foster your relationship with current customers.
With a social media presence, you will be able to market yourself on social media and create engaging content. It allows you to enhance your visibility and improve online metrics. Along with your offerings, one can also share their perspective. But don’t forget that social media is quite visual and it goes further ahead than just words. So use it wisely!
4. Networking
Technology is already replacing and setting up new pillars in the digital age. But one thing that it cannot replace is the trust-building process. Meeting and interacting with people face-to-face still holds paramount importance as it did years ago.
Therefore, attending networking events is always important, and one should not be afraid of presenting their company or offerings. You will never know your next project might come through someone there. One can gain direct leads and recommendations from the people you meet. Also, it is a lot easier to follow up with a person you have met in person.
5. Content Marketing
Everyone wants to secure their websites on the first page of search engine results, especially when it comes to Google. In today’s world, we turn to the Google search engine for anything that we may need. All the results that show up reflect trustworthiness to the potential customers.
In order to improve these search results, blogging has turned out to be an effective channel that assures visibility. With a clear goal of establishing your brand awareness, building trust, generating lead, and promoting your brand, one can foster relationships with their customers. Along with that, make sure you are able to instill the keywords in the content while avoiding stuffing and filler content. Not to forget the call-to-action button, that converts the audience, thereby ensuring that the efforts don’t go down in vain.
6. Landing Page
All those customers who readily turn towards the call-to-action button are sent to the landing page. This is your website, featuring the product that has caught their attention. While some website owners lose their clients in this phase and fail to seal the deal. Therefore, make sure your website clearly shows the next step, rather than leaving the visitor hanging there, trying to figure out what to do next. This will ensure the deal is locked, the sale is made and revenue is generated.
7. Call-to-Action
There are times when many businesses are starting new and do not have the means to hire the perfect web designer. During those times, it is common to come across a website that is unappealing. Such a website makes it difficult for the users to course, getting people to your blog and generating leads in and of itself. Once you have attracted visitors, you should offer them an incentive. It is an opportunity to convert. That incentive should take the form of a call-to-action (CTA).
A CTA should help a visitor progress along their buyer’s journey. Normally, they point to some sort of gated content offer like a guide, ebook, webinar, template or tool. The CTA you decide to place on a blog should directly align with the content discussed in that post and position your offer as a logical next step. The CTA button should use strong language, urging the visitor to move forward and providing them with an indication of the value they will receive in doing so.
The Takeaway
Incorporating these lead generation Dubai techniques will help you jump-start your business in the emirate. Of the individual techniques, figure out what works the most for you, then invest more of your budget in that. But along the way, do not eliminate the other techniques, nor stop looking for more leads, even if the business is booming. Some techniques deliver quick results and others take time, so strive to make the best balance to achieve higher results.
